Hotelogix

NOVEMBER 30, 2023

Online Travel Agents for hotels or OTAs serve as important distribution channels for hotels. They play a pivotal role in marketing and selling rooms. OTAs are online platforms or websites that sell hotel rooms to customers. An excellent marketing strategy incorporates OTAs to boost sales and revenue.

OTA 59

OTA Hotels Online Sales Market 59

Revinate

JANUARY 22, 2024

Customer stories How bringing together guest data launched 1834 Hotels’ marketing transformation HOTEL TYPE: Group SOLUTIONS USED: Revinate Marketing REGION: APAC Goal Compete against OTAs. The post How bringing together guest data launched 1834 Hotels’ marketing transformation appeared first on Revinate.

Hotel Marketing 98

Hotel Marketing Market Marketing OTA 98

Hospitality Net

NOVEMBER 9, 2023

In the perpetual quest to achieve greater market share, hoteliers constantly seek strategies to help them transcend the competition posed by online travel agencies (OTAs). This is where hotel data revenue can help.

Revenue 244

Revenue Market Share OTA Hotels 244

Hospitality Net

JUNE 20, 2023

OTA Insight, the global leader in cloud-based business intelligence, today announced Benchmark Insight, which will be available as a free beta solution globally.

OTA 100

OTA Revenue Management Market Share Revenue 100

Hotel Business

FEBRUARY 5, 2024

Hospitality management platform Cloudbeds has revealed rankings of the highest revenue-generating Online Travel Agencies (OTAs) worldwide, as well as by various countries and regions, with Booking.com coming out on top. Meanwhile, regional OTAs across Asia have been rising in popularity, signaling the return of Asian travelers to the market.

OTA 64

OTA Revenue Motels Travel 64

Webrezpro

MARCH 21, 2024

From OTA fees to online ads, digital marketing can eat up a chunk of the budget for independent hoteliers. But hey, good news—there’s a bunch of nifty free digital marketing tools out there for hotel marketers!

Digital Marketing 91

Digital Marketing Market Marketing OTA 91

gcommerce

MAY 7, 2024

Our founder, Scott van Hartesvelt, discusses the battle against OTAs for direct bookings and one channel that could boost your hotel’s success. What are the most popular hotel offers? Our team dove deep into our portfolio’s GA4 data to analyze the most commonly booked hotel offers across our clients. Learn more here.

Digital Marketing 105

Digital Marketing Market Marketing OTA 105

Inn Quest

OCTOBER 11, 2023

When it comes to planning a trip, choosing the right online travel agency (OTA) can make all the difference. In 2023, the US market is bustling with various online travel agencies, each offering unique features and services for travelers. Expedia Expedia is a powerhouse in the US travel market, known for its comprehensive services.

OTA 88

OTA Travel Cancellation Accommodation 88

Hotel Speak

DECEMBER 21, 2023

Cloudbeds’ 2023 data finds that OTAs are back and stronger than ever. The annual report dives into the evolving landscape of Online Travel Agencies (OTAs), offering lodging businesses strategic insights to enhance their distribution strategies and maximize revenue in a dynamic travel market.

OTA 70

OTA Travel Revenue Business 70

eZee Absolute

SEPTEMBER 30, 2022

And there’s no hiding that Online Travel Agents (OTAs) are a major source for optimizing their online booking flow. It is observed that OTAs control approximately 2/3rd of all online bookings. But hoteliers often get muddled among various OTA platforms and miss out on the best ones. Top 10 OTAs to Drive Maximum Bookings.

OTA 85

OTA Hotels Accommodation Consumer 85

Inn Quest

OCTOBER 24, 2023

In today’s fast-paced hospitality industry, selecting the right reservation system is crucial for the success of your hotel. Hoteliers often face the decision of whether to focus on direct bookings through their website or rely on Online Travel Agencies (OTAs) to fill rooms.

OTA 52

OTA Hotels Market Marketing 52

Webrezpro

JANUARY 10, 2024

Hotel website, automated emails, reviews, OTAs, digital ads, social media, Google. There’s no shortage of ways to market your hotel. With so many marketing channels and blogs with bright ideas, it can get confusing about which shiny new […] Source

Market 100

Market Marketing OTA Business 100

STAAH

APRIL 11, 2023

STAAH and OTA Insight customers will now be able to access and visualise OTA Insight’s data directly in STAAH solutions for streamlined decision-making. OTA Insight’s team of international experts supports more than 60,000 properties in 185 countries.

OTA 85

OTA Shopping Market Marketing 85

Hotel News Resource

FEBRUARY 26, 2024

According to Morning Consult research commissioned by the American Hotel and Lodging Association, hotel bookings make up 15 percent of all U.S. This is an extremely lucrative business model and generates billions of dollars for Online Travel Agencies (OTAs) every year. e-commerce, with over 500 bookings occurring every minute.

OTA 40

OTA Market Marketing Hotels 40

Hotel Management

JUNE 20, 2023

Sydney-born Public Hospitality Group is perhaps best known for its thriving network of pubs and bars, which includes the likes of The Norfolk Hotel and Maybe Sammy, but over the last 12 months, the business has been investing heavily in its accommodation offering, giving rise to a growing portfolio of boutique lifestyle hotels. “It

Business 242

Business Hotel Marketing Market Marketing 242

Hotel Business

APRIL 18, 2023

Cloud-based hospitality platform HotelKey has partnered with OTA Insight to give hotels access to rate data and actionable insights to make more effective pricing decisions. The strategic partnership introduces new API capabilities, including OTA Insight’s data API, drawing on a daily stream of 2 billion rate data points.

OTA 52

OTA Revenue Hospitality Operations 52

Refine

NOVEMBER 21, 2023

Question for Our Hotel Marketing Expert Panel How can the “cost of acquisition” be calculated? Should it be added to direct marketing costs in comparison to OTA distribution costs? Should it be our main focus?

Marketing Strategy 75

Marketing Strategy Hotel Marketing Market Marketing 75

Travelboom Marketing

NOVEMBER 7, 2023

As we enter the fourth quarter of the year, hotel marketers should outline their goals for 2024. We’ve assembled a complete checklist of everything you need to create your 2024 hotel marketing budget. We’ve assembled a complete checklist of everything you need to create your 2024 hotel marketing budget.

Hotel Marketing 96

Hotel Marketing Market Marketing OTA 96

Belza

DECEMBER 10, 2023

Surprising Facts Hotel Owners May Not Know About OTA Guests | Hotel Marketing

OTA 52

OTA Hotel Marketing Hotels Market 52

Hotel Speak

APRIL 10, 2024

Feeling the pinch of OTA commissions? One way to drive direct business at a generally lower acquisition cost is through affiliate marketing, a powerful alternative to reclaim direct bookings and build stronger guest relationships. Make use of affiliate marketing platforms that provide detailed analytics and reporting.

Market 88

Market Marketing OTA Hotels 88

Boutique Hotel News

MARCH 20, 2023

US: Cloud-based hospitality business intelligence platform OTA Insight has announced the appointment of Vivek Bhogaraju as its chief operating officer (COO). Bhogaraju said: “I am thrilled to join OTA Insight and work alongside such a talented, driven and dedicated team.

OTA 52

OTA Scale General Manager Operations 52

Boutique Hotel News

MARCH 20, 2023

US: Cloud-based hospitality business intelligence platform OTA Insight has announced the appointment of Vivek Bhogaraju as its chief operating officer (COO). Bhogaraju said: “I am thrilled to join OTA Insight and work alongside such a talented, driven and dedicated team.

OTA 52

OTA Scale General Manager Operations 52

Boutique Hotel News

MARCH 6, 2023

Worldwide: Cloud-based business intelligence company OTA Insight has launched Rate Insight+, a commercial tool which combines hotel and short-term rental data into one platform. Rate Insight+ will now provide hoteliers with a consolidated overview of short-term rental and hotel pricing in a singular platform.

OTA 52

OTA Occupancy Accommodation Hotels 52

Travelboom Marketing

APRIL 5, 2024

In the realm of boosting direct bookings, numerous hotels find themselves constrained by a finite set of strategies. And while paid search options like Google Ads and Microsoft Ads can yield impressive outcomes, they still lack the capability to dynamically integrate a hotel’s rates into the travelers’ decision-making process.

Market 52

Market Marketing OTA Hotels 52

Hospitality Today

OCTOBER 15, 2023

Year over year, OTAs are taking over bigger percentages of the hospitality industry's traditional feeder markets and customer segments

OTA 45

OTA Market Marketing Hospitality 45

Refine

SEPTEMBER 19, 2022

Online travel agencies (OTAs) have become a pivotal part of the hospitality industry, impacting the way properties market online and travelers do their research. Therefore, properties need to boost visibility across the internet on OTAs, metasearch sites, social media, and their direct website.

OTA 59

OTA Travel Hotels Market 59

Travelboom Marketing

MARCH 21, 2024

The benefits of CPC marketing for hotels shouldn’t be overlooked when strategizing for the future. This cost-effective marketing channel offers targeted campaigns that provide both a short and long-term return. Paid ads are an ideal way for hotels to improve visibility and capitalize on increased demand, area events and more.

Market 52

Market Marketing Cost Per Click Marketing Strategy 52

Hospitality Net

OCTOBER 16, 2023

Just imagine if 10%, 20%, 30% or even 50% of these commissions are saved by direct bookings via the hotel website or app and used to increase salaries of the property associates, for professional development, improvements in property product, amenities and infrastructure, technology innovations and digital marketing.

Digital Marketing 242

Digital Marketing OTA Market Marketing 242

Cloudbeds

MAY 15, 2024

Rate parity is a common practice in hotel revenue management. On the one hand, it makes it easier for hotels to manage their pricing strategy, preventing dumping and price wars. Rate parity is the practice of keeping the publicly available rates of your hotel rooms the same across all distribution channels, including your website.

OTA 52

OTA Hotels Revenue Management Revenue 52

Cloudbeds

JANUARY 17, 2024

With restrictions to third-party data and new AI tools, lodging operators must familiarize themselves with the different hotel market trends and strategies to stand out from the crowd. Here, we look at how the travel landscape is evolving and the latest trends to shape your marketing strategies this year. Invest in SEO.

Hotel Marketing 98

Hotel Marketing Market Marketing Hotels 98

Hospitality Tech

AUGUST 14, 2023

@hotel describes itself as an OTA for Instagram and has found that social media is the perfect spot to find, attract and market to valuable leisure consumers.

OTA 52

OTA Consumer Market Marketing 52

Hospitality Net

JUNE 23, 2023

Metasearch engines like Google dominate the online travel market. Hotels need to optimize their strategy to remain competitive in this volatile, real time advertising space.

Revenue 237

Revenue OTA Travel Market 237

Skift Blog

APRIL 9, 2024

Skift Take: If you’re heading to the latest stop on Taylor Swift’s Eras Tour, you will likely need to book a flight and hotel. Expedia Group recently unveiled new data highlighting how its advertising tools enhance visibility for travel partners on their sites and can augment partner revenue during popular cultural events.

Events 258

Events Revenue Travel Market 258

Travelboom Marketing

FEBRUARY 21, 2024

If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotel marketing myths as fact or fantasy.

Hotel Marketing 52

Hotel Marketing Market Marketing Digital Marketing 52

Hospitality Net

JANUARY 8, 2024

Hotels must grapple with the formidable challenge of the perpetual ebb and flow of room rates. The intricate task of preserving rate parity is further compounded by the diverse array of online travel agencies (OTAs) and alternative distribution channels.

OTA 197

OTA Revenue Travel Market 197

SiteMinder

AUGUST 28, 2022

It’s well established by now that OTAs (online travel agencies) are crucial for your hotel’s booking success, both as a marketing and distribution channel, particularly as online travel bookings continue to grow. This blog will look at some key insights that help you choose the right OTAs for your accommodation business.

OTA 52

OTA Travel Accommodation Market 52

Hotel Speak

JULY 20, 2023

OTAs have transformed the way travelers book their accommodations. However, for hotels, these bookings come with their own set of challenges, as OTAs have a profound impact on the revenue of hotels. High commission rates, additional fees, and price parity significantly affect the bottom line of hotels.

OTA 40

OTA Direct Marketing Market Marketing 40