gcommerce

AUGUST 16, 2023

Is your team looking for new and effective ways to maximize your email marketing efforts? The tips and strategies in our E-Book are tried and tested, and have been proven to yield great results. The post Email Marketing Strategy Recommendations Digital E-Book appeared first on GCommerce Solutions.

Email Marketing 97

Email Marketing Marketing Strategy Market Marketing 97

Catala Consulting

APRIL 3, 2024

Introduction In the competitive landscape of the B2B hotel industry, establishing and nurturing brand loyalty has never been more critical. As businesses increasingly seek partnerships that offer more than just a transactional relationship, hotels must innovate their marketing strategies to meet these evolving expectations.

B2B 52

B2B Marketing Strategy Hotel Marketing Branding 52

Q4Launch

OCTOBER 10, 2023

But how do you boil down your lodge marketing and growth strategy to a formula that works? Lodge marketing , like B&B marketing or any other niche marketing, requires an expert who understands your needs. Our digital marketing strategy has proven effective for lodges with a combination of: SEO implementation.

Marketing Strategy 98

Marketing Strategy Market Marketing Email Marketing 98

Refine

NOVEMBER 21, 2023

Question for Our Hotel Marketing Expert Panel How can the “cost of acquisition” be calculated? Should it be added to direct marketing costs in comparison to OTA distribution costs? Should it be our main focus?

Marketing Strategy 75

Marketing Strategy Hotel Marketing Market Marketing 75

Refine

JANUARY 28, 2024

Boutique Hotel Boutique hotel marketing promotes the unique qualities and personalized experiences of smaller, often upscale hotels. It is crucial to differentiate these hotels in a competitive market, highlighting their distinctive style, intimate atmosphere, and tailored services.

Marketing Strategy 52

Marketing Strategy Hotel Marketing Revenue Market 52

Hospitality Net

MARCH 6, 2024

Guests in the pre-booking phase, either transient or group, have so many touchpoints throughout their journey, where do we, as marketers, start? Owners and operators know the importance of online presence, however, they don’t always know how to efficiently and effectively impact revenue-generating change.

Digital Marketing 100

Digital Marketing Marketing Strategy Market Marketing 100

Refine

AUGUST 22, 2023

Being able to adapt quickly to market demands is a skill many hotel marketers should make an effort to master. And in this digital age, it never hurts to be more data-driven in your overall business strategy. One way to do this is by utilizing customer data in your marketing.

Marketing Strategy 79

Marketing Strategy Hotel Marketing Market Marketing 79

Lodging

MAY 9, 2024

Marketing is an essential and multifaceted effort that begins with creating a hotel narrative and value proposition, conveying it through physical and digital channels, and then measuring results—quantitatively when possible. Prioritize email data.

Market 157

Market Marketing Hotels Services 157

Are Morch

NOVEMBER 15, 2022

Hotels, like other businesses, need customers to thrive. Of course, many of these customers won’t just walk into your hotel; you’ll need to attract them. And to do that effectively, you’ll need to rely on the best marketing strategies. Sadly, many hoteliers lack insights into these strategies.

Hotel Marketing 225

Hotel Marketing Market Marketing Marketing Strategy 225

Lodging

MAY 3, 2024

Over 6,600 attendees gathered for Choice Hotels International’s 68th Annual Convention at Mandalay Bay in Las Vegas, Nevada. This year’s agenda was themed “Next Level” after its marketing strategy and offered a comprehensive array of educational sessions, brand programs, and networking opportunities.

Marketing Strategy 245

Marketing Strategy Hotels Revenue Branding 245

Up Hotel

AUGUST 21, 2023

In the fast-paced world of the hotel industry, with changing trends, the effects of seasonality and fierce competition, having a solid digital marketing hotel strategy in place is essential for success. One powerful tool that can contribute to crafting effective marketing plans is the SWOT analysis.

Marketing Strategy 52

Marketing Strategy Hotel Marketing Market Marketing 52

MediaBoom

JULY 13, 2023

Marketing strategies for travel agents can increase brand awareness, boost website traffic, increase leads, and result in more bookings. However, it takes an understanding of marketing to successfully employ these tactics. What is travel agency marketing? This guide is chock full of marketing ideas for travel agents.

Marketing Strategy 73

Marketing Strategy Market Marketing Travel 73

Up Hotel

AUGUST 21, 2023

In the fast-paced world of the hotel industry, where trends change rapidly and competition is fierce, having solid hotel marketing strategies is essential for success. One powerful tool that can significantly contribute to crafting effective marketing plans is the SWOT analysis.

Marketing Strategy 52

Marketing Strategy Hotel Marketing Market Marketing 52

Belza

MAY 7, 2023

Maximizing Hotel Marketing Strategy Through a Thorough Hotel SWOT Analysis | Hotel Marketing

Marketing Strategy 52

Marketing Strategy Hotel Marketing Market Marketing 52

Hospitality Today

MARCH 20, 2024

How can we integrate enhanced guest experiences into our marketing strategies to stimulate demand and enrich the stay?

Marketing Strategy 40

Marketing Strategy Market Marketing Hotel Marketing 40

Hotel News Resource

NOVEMBER 18, 2023

Luxury has always been associated with high-end brands and products, with marketers utilizing this association to promote their offerings effectively. This piece delves into how luxury can be a precious tool for powerful marketing strategies across various industries.

Marketing Strategy 64

Marketing Strategy Market Marketing Consumer 64

Belza

AUGUST 13, 2023

Insider Secrets to a Winning Hotel Marketing Strategy | Hotel Marketing

Marketing Strategy 52

Marketing Strategy Hotel Marketing Market Marketing 52

eHotelier

JULY 17, 2023

Email marketing is a powerful tool for all-sized properties including motels, hotels and vacation rentals, etc to connect with their guests and drive bookings.

Email Marketing 98

Email Marketing Marketing Strategy Motels Market 98

Hotel News Resource

JULY 4, 2023

Email marketing is a powerful tool for all-sized properties including motels, hotels and vacation rentals, etc to connect with their guests and drive bookings.

Email Marketing 90

Email Marketing Marketing Strategy Motels Market 90

eHotelier

AUGUST 24, 2023

Marriott International takes great pleasure in announcing the promotion of Gustavo Pereira as Cluster Director of Market Strategy, overseeing nine Wasl-owned hotel properties.

Marketing Strategy 52

Marketing Strategy Market Marketing Hotels 52

Lodging

MARCH 25, 2024

Sensory branding is a powerful marketing strategy that engages guests’ senses to create a memorable and immersive experience. Scent marketing. Infuse the hotel’s signature scent in common areas, spa, and guestrooms. This valuable tool enhances guest satisfaction and builds brand loyalty. Here’s how.

Branding 284

Branding Marketing Strategy Market Marketing 284

STAAH

JUNE 27, 2023

Email marketing is a powerful tool for all-sized properties including motels, hotels and vacation rentals, etc to connect with their guests and drive bookings. While segmentation and personalization may sound daunting, they are essential for a successful email marketing campaign.

Email Marketing 78

Email Marketing Marketing Strategy Market Marketing 78

Hotel News Resource

DECEMBER 4, 2023

The hospitality industry saw unprecedented travel demand in 2022. Pent-up desire to get out of the house and escape the same 10-person circle incited the masses to jump on planes to anywhere outside their 50-mile radius. As a result, the average booking conversion rate (CVR) on SEM jumped from 0.90% in 2021 to 1.40% in 2022, an increase of 56% YoY.

Marketing Strategy 104

Marketing Strategy Market Marketing Travel 104

Hospitality Net

APRIL 26, 2024

In the inaugural episode of our enlightening podcast series, we embark on a journey through the evolution of hotel innovation and reputation management over the past decade, guided by the insights of leading authorities in our industry.

Management 130

Management Marketing Strategy Sales Hotels 130

Hospitality Today

DECEMBER 11, 2023

Best Western on how leverage hotel location in your hotel's marketing efforts to generate incremental revenue

Marketing Strategy 40

Marketing Strategy Market Marketing Revenue 40

Travelboom Marketing

MARCH 11, 2024

An accomplished experiential marketing agency knows how to push the boundaries of traditional advertising to generate brand awareness and customer loyalty using creative, innovative services. What Is Experiential Marketing? This marketing style is known as event, engagement, on-ground, and live marketing.

Market 98

Market Marketing Events Hotels 98

Hotel News Resource

DECEMBER 12, 2023

This led me to spark the conversation with the Rising Marketing Leaders on how we are utilizing strategic hotel placement. You can find a Best Western location near almost all national parks in the US. Here are our top tips.

Marketing Strategy 49

Marketing Strategy Market Marketing Hotels 49

Skift Blog

DECEMBER 16, 2023

Skift Take: Marriott Bonvoy is taking a risk with such an unusual marketing strategy for the hotel industry. It could work or it could be a flop — but at least they're trying new ways of reaching a younger audience. Justin Dawes Read the Complete Story On Skift

Marketing Strategy 232

Marketing Strategy Market Marketing Hotels 232

Little Hotelier

MAY 31, 2023

What is hotel digital marketing? Hotel digital marketing is the practice of promoting your property to potential guests using the internet. Digital marketing is great for small hotels, as it is more accessible and affordable than traditional marketing like broadcast and print media.

Digital Marketing 98

Digital Marketing Market Marketing Marketing Strategy 98

eHotelier

NOVEMBER 20, 2022

Customers won’t just walk into your hotel; you’ll need to attract them. And to do that effectively, you’ll need to rely on the best marketing strategies. Sadly, many hoteliers lack insights into these strategies. If you are one of them, this post can help.

Market 119

Market Marketing Hotel Marketing Marketing Strategy 119

Hotel News Resource

SEPTEMBER 22, 2023

Content, SEO (Search Engine Optimization), and SEM (Search Engine Marketing) are essential components of effective hotel marketing strategies. They collaborate to enhance many things at once for an effective marketing strategy.

Hotel Marketing 59

Hotel Marketing Market Marketing Marketing Strategy 59

gcommerce

DECEMBER 5, 2023

As the year comes to a close, hotels and resorts are presented with a unique opportunity to boost their bookings and revenue. With travelers planning their year-end getaways and holiday celebrations, it's crucial for establishments to optimize their marketing strategies.

Market 92

Market Marketing Resorts Shopping 92

eHotelier

APRIL 21, 2024

Radio Hotel, the first and only full-service boutique hotel in Washington Heights, announced Danielle Dymond as the new Hotel General Manager. As former Director of Sales & Marketing at Radio Hotel, Danielle will also oversee and execute hotel marketing strategies.

General Manager 98

General Manager Management Marketing Strategy Hotels 98

STAAH

SEPTEMBER 19, 2023

Content, SEO (Search Engine Optimization), and SEM (Search Engine Marketing) are essential components of effective hotel marketing strategies. They collaborate to enhance many things at once for an effective marketing strategy. In hotel marketing, SEO is crucial for several reasons.

Hotel Marketing 81

Hotel Marketing Market Marketing Marketing Strategy 81

Revinate

FEBRUARY 27, 2024

Customer stories How property-level marketing with Revinate is driving direct bookings at Holiday Inn Singapore Little India HOTEL TYPE: Group SOLUTIONS USED: Revinate Marketing REGION: APAC Goal Generate direct revenue through email marketing. Strategy Thoughtful segmentation and personalization [.]

Market 97

Market Marketing Email Marketing Marketing Strategy 97

eZee Absolute

NOVEMBER 23, 2023

Have you ever thought that you can use your hotel’s Wi-Fi for marketing? In my previous blog on collecting guest data , I had given a touch base about Wi-Fi marketing for hotels. Table of Content What is Wi-Fi Marketing? What are the Benefits of Wi-Fi Marketing for Hotels? What is Wi-Fi Marketing?

Market 98

Market Marketing Marketing Strategy Hotels 98

Hospitality Net

APRIL 26, 2024

TravelAds Sponsored Listings have a place in every hotel advertising plan. Every successful hotel marketing strategy needs to be able to adapt to stay competitive.

Marketing Strategy 130

Marketing Strategy Hotel Marketing Travel Market 130