eHotelier

AUGUST 20, 2023

A hotel sales strategy is a plan of action designed to increase hotel revenue and bookings. It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals.

Hotel Sales 98

Hotel Sales Revenue Occupancy Sales 98

Inn Quest

JULY 10, 2023

Wondering how to map out the perfect hotel market segmentation strategy that keeps your hospitality business ahead of the curve? As markets continue to prioritize brands that cater to individual preferences the best, every business’s success depends on how well it offers personalized experiences to end-users.

Hotel Marketing 52

Hotel Marketing Market Marketing Target Marketing 52

SiteMinder

SEPTEMBER 26, 2022

Some differences between hotel guests are obvious, and others are as small as their booking channel preferences or tendency to spend additional money on-site. Careful market segmentation in the hotel industry is a catalyst for understanding these differences and acting on them. What is hotel market segmentation?

Hotel Marketing 95

Hotel Marketing Market Marketing Fair Share 95

Inn Quest

MARCH 2, 2023

Hotel management is a complex and challenging task requiring business acumen and customer service skills. This means identifying who your target market is, their needs and preferences, and how you can best serve them. For example, your target market is mainly business travelers.

Management 89

Management Target Marketing Marketing Strategy Revenue Management 89

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. However, modern travelers prioritize the experience they’ll have when booking a hotel.

Digital Marketing 64

Digital Marketing Services Market Marketing 64

Refine

OCTOBER 9, 2023

From pricing analysis to targeted marketing, from occupancy rates to guest engagement, every hotelier knows that metrics are important – but how do you sort the interesting from the invaluable? What to Do with the Hotel Data?

Target Marketing 85

Target Marketing Occupancy Hotels Market 85

Inn Quest

JUNE 13, 2023

When it comes to running a hotel, a well-executed marketing campaign can make all the difference. In this blog post, we will explore the key strategies and tactics for creating a successful hotel marketing campaign that captivates your target audience and delivers tangible results.

Hotel Marketing 56

Hotel Marketing Market Marketing Digital Marketing 56

MediaBoom

JULY 5, 2023

If your current hotel marketing initiatives are falling short, you’re likely frustrated after investing significant time and effort with little to show for it. Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers.

Hotel Marketing 77

Hotel Marketing Market Marketing Marketing Strategy 77

Little Hotelier

OCTOBER 23, 2023

What is hotel social media marketing? Hotel social media marketing is the use of social media platforms to advertise your hotel brand and engage with potential and current guests. This blog will take you through everything you need to know to start succeeding with hotel social media marketing.

Market 105

Market Marketing Hotels Travel 105

eZee Absolute

JANUARY 19, 2023

For years, hotels have been at a crossroads, trying to determine whether to handle marketing in-house or outsource it. So, the question at hand is, how can hotels determine which marketing approach to opt for? And, how to capitalize on the strengths of both in-house and outsourced marketing?

Hotel Marketing 81

Hotel Marketing Market Marketing Hotels 81

STAAH

DECEMBER 12, 2023

Here are 8 smart pricing strategies for hotels to boost revenue and drive more bookings during the holiday season The holiday season marks a period of increased travel, festive cheer, and heightened demand in the hospitality industry. Let’s explore some tips to maximize your hotel’s profitability during this festive period.

Target Marketing 78

Target Marketing Cancellation Forecasting Revenue 78

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. Luxury hotel marketing is designed to tell the story of your luxury resort brand and set you apart from competitors by building awareness of what makes your brand exceptional. What is a luxury hotel?

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

Hotel Management

JULY 19, 2023

TriO Capital will work with funds, developers and real estate owners to unlock value in underperforming hotel assets including through rebrands and refurbishments. TriO is currently preparing to sell one of Ovolo Group’s boutique Sydney hotels, 1888 by Ovolo, to fund continued growth.

Business 189

Business Management Real Estate Target Marketing 189

Little Hotelier

AUGUST 29, 2023

What is bed and breakfast marketing? Bed and breakfast marketing is a specific approach to marketing your B&B business for attracting potential guests, getting more bookings, and increasing room revenue. However, bed and breakfast marketing can be very challenging at times, for a few reasons: 1.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

Boutique Hotel News

MARCH 3, 2023

BHN meets JS Anand, founder and CEO of LEVA Hotels, to learn more about the boutique hospitality company, target markets for expansion , and challenges entering the African market. The post GIOHIS 2023: JS Anand, LEVA Hotels appeared first on Boutique Hotel News.

Target Marketing 52

Target Marketing Hotels Market Marketing 52

gcommerce

FEBRUARY 13, 2023

5 Must-Have Hotel Marketing Channels Last week, in “ Hotel Marketing in a Down Economy, ” GCommerce’s Founder, Scott van Hartesvelt , shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

Revinate

JULY 5, 2023

Imagine what it would be like if your sales, marketing, and guest-facing teams could all effortlessly collaborate, working from a unified view of each guest’s preferences, behaviors, and needs. The post Hidden treasure: Explore the rich benefits of a Customer Data Platform for hotels appeared first on Revinate.

Target Marketing 52

Target Marketing Sales Market Marketing 52

eZee Absolute

AUGUST 10, 2023

In today’s dynamic and fiercely competitive hospitality industry, Hyper Personalized Marketing for Hotels has emerged as a powerful tool to stand out. Table of Content What is Hyper-Personalization Marketing & How Does it Work? How Can Hotels Use Hyper-Personalization Marketing? Sounds complicated?

Market 52

Market Marketing OTA Hotels 52

eZee Absolute

MAY 13, 2024

Well, the answer lies in how well you’re using your Hotel Revenue Management System (RMS) reports. But with so many reports available, how do you find the ones essential for maximizing your hotel’s revenue? Flash Report Flash Report presents the summary of hotel performance metrics.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

STAAH

DECEMBER 18, 2023

8 Essential reasons to Optimize your Hotel’s Booking Engine A hotel booking engine is a crucial tool for hotels and accommodation providers in today’s time. It plays a key role in the overall success of a hotel’s operations. These top Hospitality Trends can help you prepare for your hotel marketing strategy.

Hospitality 86

Hospitality Occupancy Target Marketing Marketing Strategy 86

MediaBoom

MARCH 9, 2023

Destination marketing is a must for travel and hospitality businesses looking to market services toward specific locales. We’ll present definitions, benefits, and tactics to help you thoroughly understand and implement tourism destination marketing. What Is Destination Marketing? Let’s get underway with a definition.

Market 59

Market Marketing Tourism Marketing Strategy 59

Hotel Speak

MARCH 14, 2024

In the ever-evolving landscape of luxury hospitality, even established hotels must consider strategic rebranding to stay relevant and attract discerning guests. This process transcends a simple logo refresh; it’s a holistic transformation of the hotel’s identity, image, and guest experience. Who is the Ideal Guest?

Branding 77

Branding Hotels Target Marketing Email Marketing 77

Hotel Speak

MARCH 27, 2024

In the fiercely competitive hospitality world, a hotel’s brand is its battle cry. This guide delves into the art of hotel brand positioning , equipping you with the knowledge and tools to craft a powerful brand identity that attracts the right guests and drives success. What gaps exist in the market?

Branding 74

Branding Hotels Market Marketing 74

gcommerce

DECEMBER 4, 2023

In the ever-evolving landscape of the hotel industry, it is crucial for hoteliers to embrace data analytics to stay competitive and maximize their business potential. Google Analytics 4 (GA4) provides a powerful platform for hotels to gain valuable insights, optimize marketing strategies, and enhance the guest experience.

Average Daily Rate 52

Average Daily Rate Target Marketing Marketing Strategy Hotels 52

Hotel Business

MARCH 1, 2024

Knowland’s recent meeting planner survey revealed that groups are more likely to relocate events to alternative markets than move down in chain scale to reduce costs. This indicates an opportunity for non-hotel venues to compete more strategically for group business. The average large hotel venue in the U.S.

Events 64

Events Target Marketing Scale Market 64

Up Hotel

APRIL 25, 2024

In Part 1 of our exploration into the power of social media in the hotel and hospitality industry, we delved into the myriad ways in which platforms like Facebook , Instagram , Twitter , and LinkedIn can revolutionise the way hotels connect with their guests, build brand loyalty, and drive bookings.

Hospitality 52

Hospitality Target Marketing Digital Marketing Hotels 52

Hotelier Magazine

JANUARY 24, 2024

Established in 2005, the brand currently operates nine pet-friendly hotels across Canada, including locations in Kelowna and Prince George in B.C., The cost to build a Hyatt Place varies across Canada based on region, specific site, type of hotel, customization et cetera. per cent GRR.

Target Marketing 59

Target Marketing Real Estate Branding Market 59

Hotel Business

AUGUST 11, 2023

According to Marriott, the new-build concept will consist of 124 keys and “is perfect for secondary and suburban markets with a concentration of class B multifamily.” ” The company said it already has 1,800 target markets identified in the U.S. and Canada.

Branding 98

Branding Target Marketing Closing Revenue 98

Hotel Management

DECEMBER 20, 2023

Veriu Group CEO, Zed Sanjana, and developer Tim Gurner are celebrating a successful first six months of Veriu Collingwood, with the apartment hotel garnering strong occupancy and room rates since opening. Tell us a bit about Veriu Collingwood and what makes this hotel particularly unique? It is a mix.

Construction 267

Construction Shopping Pipeline Occupancy 267

MediaBoom

MARCH 29, 2024

With the global luxury travel market poised to rake in $1.48 After all, effective advertising in the luxury travel market is critical in differentiating yourself and driving more leads (and thus customers and revenue). Follow that up with this list of 50 luxury hotel website design examples. What makes a travel ad “luxury?

Travel 90

Travel Target Marketing Digital Marketing Market 90

MediaBoom

MARCH 15, 2024

SEO for hotels remains one of the most valuable tools in any marketer’s kit as hotel numbers in the United States climb. With over 165,000 hotels on American soil , yours must rank well to be on the average consumer’s radar. What does search engine optimization entail, and why is it important for hotels?

Hotels 88

Hotels Accommodation Target Marketing Business 88

eTourism

APRIL 14, 2016

Ever wonder who's really accessing your website? Google Analytics gives you access to a wealth of demographic data that can give you some valuable insights on the guests behind all those anonymous clicks. In today's blog, you'll discover how to tap into t

Target Marketing 52

Target Marketing Market Marketing Hotel Marketing 52

Hotelier Magazine

SEPTEMBER 12, 2023

By Diego Gomila Artificial Intelligence (AI) has been steadily weaving its way through digital marketing for some time now, from analytics and measurement to chatbots. But while there’s been plenty of excitement around generative AI and ChatGPT, AI has already moved into the wider market. Hospitality marketing is a resource-heavy task.

Digital Marketing 52

Digital Marketing Scale Email Marketing Market 52

Demand Calendar

APRIL 3, 2023

According to an article by STAAH, a New Zealand-based technology company specializing in cloud-based channel management and booking engine for accommodation providers, no set formula for an optimal distribution mix applies to all hotels. Achieving the optimal distribution mix for a hotel is a complex task.

Target Marketing 71

Target Marketing Accommodation Services Management 71

Hotel Business

JANUARY 16, 2024

Wurzak Hotel Group has expanded its services to include third-party hotel management services for additional ownership groups in strategic markets. “We have historically focused on managing hotels for a select group of owners,” Jake Wurzak, co-CEO of Wurzak Hotel Group (WHG).

Services 64

Services Management Target Marketing Operations 64

Hotelogix

DECEMBER 7, 2023

To be very precise, it has shaped the way guests book their accommodations at hotels. This is the primary reason why as a hotelier, you should know how to select the right OTAs for your hotel. Hotels list their properties - rates, and availability on them.   Why should you partner with OTAs? Here’s a reality check!

OTA 107

OTA Overbooking ROI Hotels 107

Hotel Management

AUGUST 17, 2023

As an ever-evolving e-organism, AirAsia Superapp also includes the ability to book hotels, ridesharing, dining, insurance, buses, ferries and trains as well as packages inclusive of airfares and hotels under a feature called Snap. million,” said Head of Emerging Markets AirAsia Super App, Lim Ben-Jie, at the time of the announcement.

Business 130

Business Travel Target Marketing Dining 130