Anthony Cole Training
DECEMBER 20, 2018
One of the keys for more effective selling is going for the ‘no’ early in the sales process. I learned this concept years ago especially when I was vulnerable to ‘think it overs’ (TIO).
A Sales Guy
DECEMBER 12, 2018
For years, I mean for most of modern day sales, we have been taught how to sell and pitch our products. The product has been at the center of all that is sales, and unfortunately, it’s a problem, and we need to stop. It’s not that we haven’t attempted to move away from product-centric selling, leveraging terms like; Trusted Advisor , or Consultative Sales, or Solutions Selling , but the reality has been these approaches have been little more than window dressing, in spite of so
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Social Tables
DECEMBER 5, 2018
In this guest post, Bonfire CMO Kevin Penney draws on his experience in the world of custom apparel to lay out proven strategies for effective event merchandising. Whatever sort of events you host, maximizing revenue is likely one of your biggest objectives. Annual B2B events, B2C events, nonprofit fundraisers, and community-organized events must strike the perfect balance of increasing engagement while staying on budget.
Vizlly
DECEMBER 21, 2018
Terry Jones (Travelocity), Emily Drennen (Lancaster DoubleTree Resort) and Darlene Rondeau (Leonardo) discuss how mobile has changed the travel shopping experience, what visuals travel shoppers want to see, and what happened once the Lancaster DoubleTree Resort switched to an image-driven website.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
eTourism
DECEMBER 16, 2018
Your eTourism team are warming up to Christmas, time to spend with family and friends, time to be grateful for what the year has brought, but also to look ahead to challenges and opportunities the New Year will bring.
Travel Media Group
DECEMBER 12, 2018
In this episode of Suite Spot, we prepare hoteliers for the upcoming holiday season, which is historically slower for hotels. Ryan counts down the top 5 ways to market your hotel during this year’s winter months. We tackle everything from traditional advertising avenues to best practices on setting your hotel up for future success. This list will help you build a strategy to make sure that you are getting the most revenue out of your business in a time of low occupancy and ADR.
Hotel Sales Focus brings together the best content for hotel sales and marketing professionals from the widest variety of industry thought leaders.
Innisfree Hotels
DECEMBER 12, 2018
SARASOTA, FLA. – December 12, 2018 – Soaring 19 stories high, the Embassy Suites by Hilton Sarasota – the only Hilton hotel in the downtown area – today opens its doors to welcome business and leisure travelers from all over the world. Located at 202 N. Tamiami Trail in beautiful Downtown Sarasota, this all-suites hotel delivers world-class paintings, sculptures and water features within its stunningly unique architecture.
Social Tables
DECEMBER 14, 2018
Marketers and event planners are aware and know too well how stressful their life can be. Planning a conference, planning an event for a huge crowd, an event where you are supposed to present your company, products, services, etc. That isn’t easy. Even the most seasoned event planners sometimes have to take a breather and step down. In order to reduce the chances of that happening to you, take a look at some tips and tricks that will help you deal with stress better and boost your productivity.
Vizlly
DECEMBER 21, 2018
Terry Jones (Travelocity), Emily Drennen (Lancaster DoubleTree Resort) and Darlene Rondeau (Leonardo) discuss how mobile has changed the travel shopping experience, what visuals travel shoppers want to see, and what happened once the Lancaster DoubleTree Resort switched to an image-driven website.
eTourism
DECEMBER 6, 2018
At the start of the year, Facebook switched up its news feed algorithm to give priority to content from users' friends and family over posts from brands and businesses.
Speaker: Lauren Fernandez - CEO & Founder, Full Course
Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i
Experience Hotel
DECEMBER 4, 2018
Cet article fait suite à une interview publique que j’ai donnée lors du salon Equip’Hôtel 2018 où Eddy Mimoun ( Hotel Direct Booster ) m’a posé les questions suivantes : Quel constat t’a motivé à développer ta propre vision du CRM hôtelier ? Si tu devais nommer 3 ou 4 façons de pratiquer l’hyperpersonnalisation, faciles à mettre en place, lesquelles recommanderais-tu ?
Anthony Cole Training
DECEMBER 13, 2018
Ineffective motivation of the sales team is not uncommon and it is the subject of one of the more frequent questions people ask me: “Tony, how do I keep my salespeople motivated?” My first response is normally a question in return: “Do you know what motivates your people ?”.
Anthony Cole Training
DECEMBER 4, 2018
Today, our customers are bombarded with sales, marketing, and advertising pitches from companies all hoping to win their business. They’re overwhelmed, or, in most cases, they simply tune us out. So, we try to reach as many potential customers as we can, but we spin our wheels and end up stuck in the same place, week after week, month after month, or year after year.
Anthony Cole Training
DECEMBER 11, 2018
Welcome to our first audio blog here at ACTG! In today's episode, we talk about and explain the traits of what makes a champion salesperson.
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Anthony Cole Training
DECEMBER 7, 2018
Frequently I am asked the following question: “How do I keep my salespeople motivated to sell?”.
eTourism
DECEMBER 13, 2018
Research conducted by the Spiegel Research Centre in 2017 reveals that incorporating reviews into marketing can boost brand conversions by as much as 270%.
Social Tables
DECEMBER 27, 2018
What does it mean to be a part of the events industry in 2019? Well for starters, don’t blink. Meetings are growing and evolving rapidly, and each is an experiment in applying new methods to find a perfect formula. Easier said than done in a science that has zero constants. To succeed, you have to be dynamic, you have to be flexible, and, above all, you have to be in tune with attendee desires.
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