How Jumeirah Is Going Beyond Points to Elevate the Guest Experience
Skift Blog
MAY 8, 2023
Skift Take: As guest expectations evolve with a renewed appetite for meaningful experiences, traditional loyalty programs are no longer cutting it. Jumeirah Group is rising to the occasion with Jumeirah One, its loyalty program that offers bespoke, unforgettable moments and strikes an emotional chord with members.
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