Metasearch: An Original Internet Paid Media Tactic That’s Here to Stay
BCV
JUNE 14, 2022
I’m confident in stating that most travel consumers will not know what metasearch is. They should also have a KPI-based approach to metasearch and SEM that aligns with the property’s ROI targets for these channels. The available rooms are collected and displayed with price comparisons all on one site.
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