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Skift Take: Savannah is taking the direct-to-consumer literally as part of its tourism campaign across 11 U.S. It's not only selling the city as a place to visit but also a place to live. Dawit Habtemariam Read the Complete Story On Skift
The world of hotel digital marketing is evolving rapidly. Let’s explore the top trends shaping hotel digital marketing in 2025 and how they can help hotels enhance engagement, boost bookings, and provide memorable experiences. What Are the Key Hotel Marketing Trends for 2025?
STR’s latest data market report shows September 2024 occupancy was stable despite slowing growth, standing at 72.7% Most locations have seen an improvement on last year, but we did expect stronger growth in international tourism. up just 0.6% on September 2023 (72.1%). Year-to-date occupancy across the country was at 70.4%
A consistent growth in domestic air passenger traffic is crucial to their return on investments, especially as international airlines are eyeing this growing consumer base. Skift Take: The Indian aviation sector is adding more airports across the country, and airlines are investing in upgrading and expanding their fleets.
In the 22nd edition of the HM Industry Leaders Forum, HM invited leading hoteliers, tourism professionals and suppliers across Asia Pacific and the world to their insights into the hotel landscape and their outlook for the year ahead. Here, Travel and Leisure Co.
Skift Take: As overseas travel rebounds and Chinese consumers increasingly seek out genuine travel tips and personalized recommendations, brands looking to engage this influential audience must understand what makes RedNote a powerful tool for modern travel marketing. Liz Sinclair Read the Complete Story On Skift
After what amounted to be a rough period from the COVID-19 pandemic, the hospitality and tourism industry has bounced back healthily. How do you make marketing for hospitality and tourism successful? There’s lots more information you need to know ahead of launching your marketing campaign. How do you elevate your rank?
Hospitality.today⢠Topics Subscribe Topics ⺠Hospitality ⺠Sales & Marketing Senate proposal threatens to cripple U.S. tourismmarketing U.S. Brand USA, the nationâs destination marketing organization, plays a critical role in promoting the U.S. Olympics 2028 Jun 12, 2025 The U.S. Industry backlash: The U.S.
Skift Take: Mastercard's Travel Industry Trends 2023 report highlights the significance of personalized experiences and flexible payment options in meeting evolving consumer expectations. Peden Doma Bhutia Read the Complete Story On Skift
An improvement in economic conditions is on the horizon with leisure and business tourism set to benefit, according to CBRE Director – Hotels and Leisure, Peter Hamilton. Following an initially strong recovery in demand following international border openings in mid-2022, demand growth slowed in most New Zealand hotel markets from early 2024.
Skift Take: Destination organizations and convention and visitors bureaus (CVBs) are operating in an increasingly demanding environment characterized by shifting consumer preferences and intense competition. Destinations International Read the Complete Story On Skift
STAAH, a leading technology company helping hoteliers unlock their full revenue potential, has unveiled its list of distribution channels that brought the highest booking revenue to hotels in key tourism destinations across Southeast Asia, including Malaysia, Vietnam, Singapore, Indonesia, Thailand and Philippines, over the past year.
Colliers’ Head of Hotel Transactions Karen Wales said the deal shows continued investor confidence in the Australian hotel market. Following the sale of the Waldorf Astoria to Fiveight, this is the second landmark hotel purchased by private Australians who can see the potential in our hospitality market.”
Localized in Southeast Asia, RevPAR levels are just below 2019 levels by less than 2%, driven by high average daily rates (ADRs) as the market saw a shift in consumers’ willingness to pay for quality both product and experience. Thailand’s well-established and diversified hospitality market also looks attractive.
Ovolo Hotels restructures marketing operations Ovolo Hotels has announced a new marketing and communications structure that will see a number of leadership changes across the region. As previously reported by HM , Alexander Barnett has been appointed Marketing Communications Director for Australia.
New consumer preferences and habits have emerged in the first half of 2024 in an Asia Pacific tourism sector which is recovering from the pandemic years in an uneven manner. China as a destination has its challenges too. Dr Liu said that inflation, labour supply challenges and regional conflicts were dampening recovery.
Sustainability is front of mind for Giles, with plans to reduce the amount of waste, energy and water consumed at the hotel. Langham names regional marketing lead Langham Hospitality Group has appointed The Langham Melbourne’s longstanding marketing lead André Jacques as Regional Director of Marketing, Pacific.
Sojern , a digital marketing platform built for travel, has launched the “ State of Destination Marketing ” report for destination marketing organizations (DMOs). Sojern commissioned this report to ensure its global destination clients have access to the most comprehensive marketing insights.
Our reimagined Crown brand presents an opportunity to build a culture and character that enriches our cities through tourism, employment, world-class entertainment, hospitality, retail, and dining experiences. “Today marks an exciting new chapter in Crown’s history,” said Crown Resorts CEO, Ciarán Carruthers.
As we step into 2025, the hospitality markets in Australia and New Zealand are seeing continued growth, fuelled by strong domestic demand and a rebound in international tourism. Add in the fact that New Zealand has trebled its tourism tax for some visitors, and we can see that 2025 will be challenging for that market.
The project will deliver The Sabal House, a 64-key independent luxury boutique hotel, and marks DoveHill’s entrance into the market. “It’s a compelling hospitality investment in a market with deep fundamentals, limited new supply and rising consumer demand for distinctive stays.”
The Accommodation Provider Targeted Rate (APTR), which was first introduced in 2017 by Auckland Council as a means to fund tourismmarketing, has been the subject of a lengthy legal battle. Hotel Council Aotearoa (HCA) has labelled the decision “disappointing”, saying it will affect members and the entire tourism industry.
What are tourism trends? Tourism trends reflect evolving patterns and preferences in travel, influenced by factors such as technological advancements, socio-economic shifts, and changing consumer behaviours. Table of contents Why keep up with new trends in tourism?
Though 2023 proved to be a challenging year for commercial real estate, marked by geopolitical tensions and capital market dislocation, the lodging industry demonstrated resilience, with RevPAR achieving a full recovery and surpassing 2019 levels by 12%.
relationship, the Tourism Industry Association of Ontario (TIAO) remains steadfast in advocating for Ontarios tourism sector. market accounting for 22 per cent of tourism spending in the province, cross-border travel and trade remain essential to the industrys health. Many Ontario tourism businesses rely on U.S.
Consumers around the world are 'prioritising' leisure travel for their discretionary spend, leading to a positive post-pandemic outlook for the global tourism industry, reveals new research.
While consumer interest in travel remains high, shifting economic conditions â including inflation, high interest rates, and slower deal activity â are prompting a reassessment of strategies across the sector. Consumer travel behavior is changing 83% of Americans plan to travel in the next year â but 80% will adjust how they do it.
The days of generic, one-size-fits-all travel marketing are over. Today, catering to specific tourism niches is the perfect way to attract the right guests and gain those all-important direct bookings. billion dollar market is by partnering with local adventure activity providers. A quick and easy way to cater to this 406.12
Xʷməθkʷəy̓əm (MUSQUEAM), Sḵwx̱wú7mesh (SQUAMISH) and səlilwətaɬ (TSLEIL-WAUTUTH)/VANCOUVER — Keith Henry, president and CEO of the Indigenous Tourism Association of Canada (ITAC), and tourism leaders from Westjet, Airbnb and Rocky Mountaineer, have launched the Indigenous Tourism Destination Fund (ITDF). ITAC seeks to raise $2.6
It is estimated that the global sports tourismmarket was $1.1 The hotel industry has quickly recognized the economic potential in aligning itself with sports tourism. Furthermore, sportspitality aligns with a broader shift in consumer behavior toward experience-driven travel. trillion by 2030. That’s trillion with a T.
Skift Take: The UK's Jet2 appears positioned to keep its holiday-package market lead over TUI in the region, as the rising cost of living continues to impact the decisions of cost-conscious consumers. Selene Brophy Read the Complete Story On Skift
The travel and tourism industry will experience significant growth in the future, contributing to around 9 percent of global GDP. These forecasts suggest a growing market with plenty of guests to fill hotel rooms. However, the key to taking advantage of this growth lies in adaptability.
With this in mind, understanding the full impact of travel marketing has never been more essential. Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels. Secure your exclusive, free consultation with our luxury marketing experts today.
With consumer behaviours evolving, and the lines between tech platforms, marketing, and operations blurring, a modern strategy goes far beyond just listing rooms on online travel agents (OTAs). Push a ‘3D2N Getaway’ deal across selected markets in minutes. STAAH as Your Partner in 2025 and Beyond 9.
To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies. Resort marketing is the art and science of positioning a resort as the ideal destination for leisure or business travelers. Let’s get started. Remember, PPC is an ongoing process.
Consumer engagement It’s becoming increasingly clear that consumers are concerned about sustainability in various areas of their lives. Adopting a Range of Storytelling Media The digital landscape offers a multitude of marketing storytelling platforms that you can use to communicate your sustainability commitments.
So you’re either adding it to the consumer or you’re reducing your costs.” Theyre looking at consumer businesses and saying travel is the standout class let’s go for it. Hoteliers need to stop thinking about either business or leisure, and craft a strong market strategy for both.
In the 22 nd edition of the HM Industry Leaders Forum, HM invited leading hoteliers, tourism professionals and suppliers across Asia Pacific and the world to their insights into the hotel landscape and their outlook for the year ahead. focused on refining our offerings to ensure we remain relevant.
Once a stable pillar of the tourism booking funnel, Google is now rolling out generative AI featuresâlike Geminiâs AI Overviewsâthat fundamentally alter how travelers discover and engage with travel brands. Search marketing strategies must evolve : The dominance of keywords is waning.
Market impact: Booking.com reportedly controlled around 70% of OTA hotel bookings in Europe last year, highlighting the platformâs market power and the potential scale of financial impact if the lawsuit succeeds. tourismmarketing - U.S. Jun 12, 2025 ⢠Hospitality Senate proposal threatens to cripple U.S.
How much do you feel you still truly understand venue marketing in today’s ever-involving digital world of snaps, stories, fluctuating industry relationships and new commission structures? Step 1: Understand your Venue Marketing Discoverability Influence. Times, they be a changin’. And really, who doesn’t like thinking about pie?
Garuda Indonesia and Singapore Airlines have received the Competition and Consumer Commission of Singapore’s (CCCS) approval of their commercial joint venture agreement. “With the CCCS’s approval, we are poised to deepen our collaboration across a wider scope of commercial activities.
Marketing strategies for travel agents can increase brand awareness, boost website traffic, increase leads, and result in more bookings. However, it takes an understanding of marketing to successfully employ these tactics. What is travel agency marketing? This guide is chock full of marketing ideas for travel agents.
This is a trend which, when partnered with the scale and economic trajectory of markets like China and India, will be important for the accommodation industry to prepare for. “The easing of COVID-19 restrictions has coincided with mounting macroeconomic headwinds for consumers due to inflationary pressures.
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