Hotel Speak

JANUARY 25, 2024

In the travel arena, a metasearch engine pulls in data from lots of other websites to produce its own results for consumer queries. This, in turn, is forcing hoteliers to invest more heavily in PPC to compete with the OTAs and prevent them from claiming all of the high-intent traffic, which was historically the domain of organic search.

OTA 110

OTA Cost Per Click Hotels Cancellation 110

Hospitality Tech

JUNE 11, 2025

Optional Add-On: UAT Environment – For enterprise-scale testing and validation. VAIA boosts incremental revenue by offering timely upsell opportunities for room upgrades, spa appointments, dining reservations, and more - triggered automatically based on guest behavior and intent.

Travel 52

Travel Upsell Operations Revenue 52

Hospitality Tech

JUNE 11, 2025

For hotel staff, the combined power of IRIS’s intuitive mobile ordering and the Alliants Experience Platform - including its Concierge and Messaging modules - streamlines the management of guest requests, reduces administrative workload, and eliminates time-consuming manual processes.

Services 52

Services Hospitality Upsell Operations 52

Hotel Business

JANUARY 18, 2023

Whether it’s a result of two years of lockdowns or a natural progression to a more digitally connected world, consumers are now seeking more meaningful and personalized experiences when they travel. Consumers are also becoming more informed and empowered. In short: business is booming, but so are the challenges. In closing.

Retail 59

Retail Consumer Hotels Travel 59

Hospitality Tech

JUNE 11, 2025

Optional Add-On: UAT Environment – For enterprise-scale testing and validation. VAIA boosts incremental revenue by offering timely upsell opportunities for room upgrades, spa appointments, dining reservations, and more - triggered automatically based on guest behavior and intent.

Hospitality 52

Hospitality Upsell Operations Revenue 52

Hospitality Tech

JUNE 11, 2025

Optional Add-On: UAT Environment – For enterprise-scale testing and validation. VAIA boosts incremental revenue by offering timely upsell opportunities for room upgrades, spa appointments, dining reservations, and more - triggered automatically based on guest behavior and intent.

Hospitality 52

Hospitality Upsell Operations Revenue 52

Hospitality Tech

JUNE 10, 2025

Today, more than 150,000 advertisers — from global CPG leaders and Fortune 500 retailers to local restaurants — use the platform to reach high-intent customers, drive incremental sales, and grow their businesses. “As any business grows, it’s so hard to scale that kind of relationship building, which is what makes Palona so powerful.

Hiring 52

Hiring Small Business Retail Branding 52

Hotelier Magazine

DECEMBER 21, 2023

These encouraging travel intentions are reinforced by the 72 per cent of Canadians who say that an annual vacation is important to them. Considered to be some of the country’s most avid travellers, the 55-plus generation has now rebounded to its 2019 numbers in terms of travel intentions.

Travel 52

Travel Intent Scale Consumer 52

MediaBoom

MARCH 15, 2024

Digital marketing for luxury brands encompasses a tailored set of strategic initiatives aimed at elevating the brand’s online presence and captivating discerning consumers. From immersive storytelling to exclusive online experiences, discover how your luxury brand can captivate and charm the modern consumer.

Digital Marketing 95

Digital Marketing Marketing Strategy Branding Market 95

Boutique Hotel News

DECEMBER 20, 2022

With inflation on the rise globally, consumers are likely to be more mindful when it comes to spending their money. This means that during periods of high consumer price growth, hotels have been able to raise room rates and pass on these rising costs to guests. Hotel e-tail. per cent on average above inflation per year.

Travel 124

Travel Hotels Branding Consumer 124

Cloudbeds

MARCH 15, 2023

Hotels can bid on metasearch advertising placements and pay when consumers click on the ad. Ensure the booking process is limited to two or three steps and includes a rate checker so consumers can compare prices from your website to increase conversion rates. Mobile usability will maintain the competitiveness of your channel.

OTA 98

OTA Revenue Sales Hotels 98

Hotel Business

APRIL 19, 2023

The new technology creates a space where someone can consume engaging travel content and book experiences in the same place at the same time, effectively ‘shopping the series.’ The platform can be scaled to support any partners’ content needs, including businesses outside the travel space.

Shopping 52

Shopping Tourism Branding Travel 52

Spherical

NOVEMBER 4, 2019

Color is the first rhythmic layer of voice in any work; the first to definitively express intent. Understanding the psychology of color first will help in deciding on a color scheme that best articulates that intent. Take advantage of the movement and increase users’ ability to consume the information you want. But be careful.

Intent 52

Intent Consumer Scale Closing 52

gcommerce

MARCH 20, 2023

In my last article , I made what I hope is a compelling argument that we are entering a period of profound change in consumer behavior thanks to the emergence of GenZ and the degradation of third-party data. With the mega-trends as catalysts, it's high time that the industry takes a more holistic view of consumer marketing.

Digital Marketing 66

Digital Marketing Market Marketing Business 66

MediaBoom

NOVEMBER 2, 2023

Here are some basic web design elements the average consumer will expect when they land on your site: Responsive design Readable typography Appealing graphics Complimentary color scheme Solid branding Simple but effective page layouts Calls to action Visual hierarchy Page headers and footers Social media buttons Why Are They Important Together?

Intent 81

Intent Services Business Digital Marketing 81

SiteMinder

FEBRUARY 14, 2024

Tourism trends reflect evolving patterns and preferences in travel, influenced by factors such as technological advancements, socio-economic shifts, and changing consumer behaviours. The memory maker Travellers are also becoming more intentional about how they cultivate enriching and memorable experiences on their trips.

Tourism 59

Tourism Market Marketing Travel 59

Hotelogix

MAY 1, 2025

More importantly, it explains why hoteliers—especially independent and mid-scale operators —should understand its workings, leverage its reach, and align it with their overall. This article answers the key question: What is Expedia? What is Expedia?

Travel 45

Travel OTA Hotels Cancellation 45

MediaBoom

DECEMBER 15, 2023

You also have to make sure it matches user search intent, or it will lead to an increased bounce rate. It’s not enough to just conduct keyword research, implement it in the meta descriptions , titles, subtitles, and body copy of your blog posts, and call it a day.

Digital Marketing 85

Digital Marketing Market Marketing Business 85

MediaBoom

AUGUST 18, 2023

How to Run Google Display Ads in 10 Steps Studies have shown a 59% boost in conversions when consumers conduct a search related to a display ad, which speaks to its potential to drive sales. This will help you target high-intent customers, capture more traffic, and ultimately increase sales and revenue. Want to join their ranks?

Display Ads 52

Display Ads Cost Per Click Intent Branding 52

MediaBoom

APRIL 24, 2023

The aim is to create an emotional connection with consumers that elevates the product beyond a mere mode of transportation, making it an aspirational symbol of status and success. Even services like Uber pay drivers more (and charge consumers more as well) if they have a luxury vehicle that fulfills their requirements.

Market 52

Market Marketing Marketing Strategy Digital Marketing 52

MediaBoom

MAY 29, 2024

The large-scale homepage image carousel of various worldwide destinations is a treat for the eyes, while the clear priority for UX makes the browsing experience delightful. The site’s navigation menu is transparent to let the large-scale imagery stand out, and it scrolls as you do.

Services 52

Services Branding Travel Scale 52

Hotelier Magazine

OCTOBER 10, 2024

Overall, I would say our city centres and our upper-scale properties are leading our growth. From a consumer perspective, people still want to travel. We recently launched a new mid-scale transient brand that’s very conversion friendly. Duncan Chiu: It’s been another positive year. How are they impacting your business?

Real Estate 59

Real Estate Market Marketing Hotels 59

Travel Media Group

APRIL 24, 2024

There’s so much space below for, you know, lower rated travel in a different chain scale. And it’s much more appropriate for the mid-scale segment for what you pay for in finishes and in the services that you get. It gets to a point where it’s performing so well. And that’s how True launched.

Hospitality 97

Hospitality Branding Digital Marketing Travel 97

MediaBoom

JUNE 13, 2023

Schedule Your Free Consultation Top AI Tools Everyone Should Use Whether you’re a freelancer or own a full-scale business, there are countless Ai-tools that can take your business to the next level. Elai has an extensive range of pre-made templates to churn out professional videos at scale in just three clicks.

Market 84

Market Marketing Business Sales 84

MediaBoom

JANUARY 31, 2024

Negative space refers to the intentional blank space in a design. Hermes The fashion brand Hermes is another long-term luxury name that has scaled back its design. The white backdrop is an intentional choice, as it’s yet another color featured in the French flag. That’s achieved by planning a design with negative space.

Branding 83

Branding Digital Marketing Market Marketing 83

MediaBoom

MAY 30, 2024

Delta Airlines’ News Hub is an excellent example of a diverse educational content strategy, as consumers can gain insight into new airline operations, travel tips, and the latest in lifestyle, technology, and business relevant to travel. With valuable educational content, you can inform and assist travelers while building a deeper engagement.

Market 52

Market Marketing Marketing Strategy Digital Marketing 52

MediaBoom

SEPTEMBER 30, 2023

UX focuses on user intent and providing an optimized and seamless experience. Simply enter a URL, and this tool scores your website speed on a scale from 0-100. Website Design A functional and aesthetically appealing website design is imperative— 98% of consumers turn to the Internet to search for local businesses.

Digital Marketing 52

Digital Marketing Real Estate Market Marketing 52

Hotel Designs

DECEMBER 13, 2024

Guestvoice intent to recommend. Previously, Anthanasiou served as Head of Brand and Marketing at the Montcalm Hotel Group, where she honed her skills in consumer behaviour and strategic communications.

General Manager 52

General Manager Management Hospitality Services 52

Hotel Operations

MARCH 15, 2023

AI can understand intonation and intent and give feedback on how well an interaction went. AI for training and coaching is a great example of using technology to empower better human interaction at scale. That does not create an emotional connection which I think the consumer is looking for in their journey.

Hospitality 59

Hospitality Hotels Operations Revenue 59

MediaBoom

APRIL 2, 2024

Intentional Content: Create blog posts and articles that answer questions luxury buyers have, such as those on design, financing, etc., In fact, 25% of consumers actually prefer it over digital advertising. On a global scale, you can use digital marketing to reach international buyers and speed up your sales cycle.

Real Estate 52

Real Estate Market Marketing Marketing Strategy 52

MediaBoom

MAY 1, 2025

With PPC campaigns, you can target by location, intent, device, and even travel dates making PPC for hospitality one of the most cost-effective ways to attract bookings. Facebook Ads for travel businesses let you segment by behavior and interests, helping you reach users who have already shown signs of travel intent.

Hospitality 52

Hospitality Intent Branding Travel 52

Hotel Business

JANUARY 16, 2025

However, effective integration requires more than just location; it demands intentional planning that prioritizes accessibility and community engagement. Social media plays a pivotal role in marketing these spaces, amplifying their unique cultural narratives and connecting with audiences on a broader scale.

Hospitality 59

Hospitality Operations Services Dining 59