Hospitality Today

JUNE 8, 2025

This investment reflects an intensifying battle for customer acquisition, brand loyalty, and distribution control, as these companies diversify away from heavy reliance on Google by leveraging social media and AI. CFO emphasized growing ROI from social channels and improved performance in traditional channels.

OTA 45

OTA Marketing Market Consumer 45

Hospitality Tech

JUNE 16, 2025

Hotels can configure the solution at the chain, brand, or property level for brand consistency and control. Managed through a single unified inbox, hotels can streamline communications, ensure a consistent brand voice, and gain insights into guest sentiment and trends. “A year ago, we announced that SynXis Concierge.AI

Upsell 52

Upsell Services Operations Scale 52

Hospitality Tech

JUNE 17, 2025

“Why This Rate” puts an end to that and allows independent hoteliers to compete with larger hotel brands. HCN offers similar opportunities via its programmatic ad platform for brands wishing to connect with affluent traveling consumers who spend up to 3.5 waking hours in the hotel room. waking hours in the hotel room.

Hotels 52

Hotels Scale Operations Ancillary Revenue 52

Social Hospitality

MAY 8, 2025

These systems enable hotels to deliver personalized experiences at scale, ensuring every guest feels seen and valued without requiring additional work from employees. Targeted social campaigns : Hotels partner with influencers and run highly targeted ads to reach specific travel segments, increasing brand awareness and conversions.

Digital Marketing 130

Digital Marketing Hotel Marketing Marketing Market 130

Hospitality Tech

JUNE 16, 2025

Satisfying even the most scrutinised colour branding, the new series is impossible to ignore, bringing more engaging, immersive experiences to any space. This eliminates the need for an external media player, saving on additional expense and energy, for maximum ROI. That’s what UrResort delivers.

Operations 52

Operations Upsell Services Scale 52

Social Tables

NOVEMBER 2, 2016

The success of events like these is causing a growing number of brands to reassess the way they’ll allocate budgets in the next year. That’s why planners making the case for more resources are also being tasked to prove ROI (with real data). Try Social Tables today.

Events 115

Events ROI Scale Revenue 115

Social Tables

DECEMBER 5, 2018

Event merchandising, while a classic technique for boosting brand engagement at events, can easily waver between being a net plus or a liability for the final balance of your event. But the meetings and events industry is constantly changing, and maximizing merch ROI can be tricky, particularly for more inexperienced teams or smaller events.

Events 146

Events Sales B2B Revenue 146

Hospitality Tech

JUNE 9, 2025

His strategic leadership helped position the brand for long-term, sustainable growth. Earlier in his career, Cunningham held senior leadership roles at Dunkin’ and Inspire Brands , where he was instrumental in expanding the Dunkin’ and Baskin-Robbins footprint across the U.S. and Canada.

Operations 52

Operations ROI Branding Management 52

Hospitality Tech

JUNE 9, 2025

The merger will create a restaurant technology company that delivers solutions for the entire food lifecycle at scale. Together, the combined organization will serve more than 800 restaurant brands in 150,000+ locations and 100+ countries, representing 90% of the top 50 restaurant chains in the U.S.

Operations 52

Operations ROI Branding Management 52

Hospitality Tech

JUNE 9, 2025

With AI-driven tools and deep cross-product integration, PAR Engagement gives restaurant brands the control, intelligence, and speed they need to stay ahead. Digital engagement isnt new; most brands have done the basics, but today were entering a more competitive and more challenging time than ever. and Canada.

Operations 52

Operations ROI Branding Management 52

Hospitality Tech

JUNE 15, 2025

The portfolio of solutions provides full-service, mid-scale, and limited-service hotels a range of connectivity options for delivering customized guest Wi-Fi experiences that meet the unique demands of each market segment—from luxury to budget hotels. Ive been very impressed by how intuitive RUCKUS One is!

Forecasting 52

Forecasting Services Operations Ancillary Revenue 52

Hospitality Tech

JUNE 16, 2025

The portfolio of solutions provides full-service, mid-scale, and limited-service hotels a range of connectivity options for delivering customized guest Wi-Fi experiences that meet the unique demands of each market segment—from luxury to budget hotels. Ive been very impressed by how intuitive RUCKUS One is!

Management 52

Management Upsell Services Operations 52

Hospitality Tech

JUNE 15, 2025

All devices are connected to Anacove’s AI-powered cloud system, which treats the hotel as a unified ecosystem— delivering automated reports and actionable insights that show clear ROI and support smarter operations. RUCKUS DPSK3, which enable hotels to offer secure, seamless Wi-Fi 7 access at scale via this patented technology.

Forecasting 52

Forecasting Hotels Services Operations 52

Hospitality Tech

JUNE 9, 2025

The Nomadix solution is one of the lowest cost-of-ownership offerings on the market, while also achieving a quick return on investment (ROI). Energy management systems (EMS) are high-impact investments that deliver proven value and a measurable ROI. Secor plans to further strengthen Taco Johns "people first" culture.

Operations 52

Operations Management Consumer Branding 52

Hospitality Tech

JUNE 16, 2025

Lybra Assistant is ideal for all properties with more than 20 rooms, from independent hotels and branded groups, and those offering both leisure and business segments. Brands Yum! Brands, Inc. This eliminates the need for an external media player, saving on additional expense and energy, for maximum ROI.

Upsell 52

Upsell Ancillary Revenue Hotels Revenue 52

Hotel Speak

APRIL 22, 2025

AI-powered platforms help personalize outreach, retarget guests, and maximize advertising return on investment (ROI). These agents help properties maintain an active, responsive brand presence online without overwhelming staff bandwidth. For hotels targeting digitally native demographics, this level of responsiveness is table stakes.

Operations 58

Operations Forecasting Hotels Digital Marketing 58

Hospitality Tech

JUNE 9, 2025

With more than 25 years of experience leading high-performing teams and driving strategic initiatives, Secor will play a key role in accelerating the brands growth, enhancing franchisee success, and continuing to streamline system-wide operations. Secor plans to further strengthen Taco Johns "people first" culture.

Consumer 52

Consumer Branding Hotels Operations 52

MediaBoom

NOVEMBER 28, 2024

Ultimately, travel promotion helps build brand awareness and fosters customer connections essential for sustained growth. 91% of consumers would like to watch more engaging video content from the brands they follow. The beauty of video marketing is that it is well-suited for travel companies and brands. Let Mediaboom guide you.

Travel 85

Travel Tourism ROI Marketing 85

Hotel Speak

MARCH 8, 2024

More ROI (benefit vs cost) analysis pre- and post-implementation, and use cases for leadership buy-in are also important,” she adds. She will also be increasing digital marketing to increase brand presence. B2C – Investing in loyalty programs and customizing pricing to encourage book direct initiatives.

Revenue Management 105

Revenue Management Revenue Digital Marketing Business 105

Hotel Business

JULY 25, 2023

Wyndham Hotels & Resorts has signed 60 new hotels for its ECHO Suites Extended Stay by Wyndham brand, including what will be the brand’s first hotels in Canada. The result is a brand that resonates as strongly with hotel developers as it will with guests. The post Wyndham signs 60 new ECHO Suites across U.S.,

ROI 52

ROI Pipeline Branding Scale 52

Hotel Business

MARCH 21, 2023

Wyndham Hotels & Resorts has revealed the continued expansion of its ECHO Suites Extended Stay by Wyndham brand, which in just one year, now has more than 200 hotels in its development pipeline. Late last year, the brand broke ground on its first three hotels and nearly two dozen more ground breaks are expected for this year.

Pipeline 59

Pipeline Construction ROI Hotels 59

Hotelogix

APRIL 24, 2025

When thoughtfully designed and effectively managed, a loyalty program can directly boost revenue, enhance guest satisfaction , and strengthen your hotel’s brand. Encourages Guest Advocacy and Word-of-Mouth Referrals Happy loyalty members often become brand advocates.

OTA 52

OTA Upsell Hotels Target Marketing 52

Hospitality Tech

JUNE 16, 2025

“The name ‘Hotel Internet Services’ has been a successful brand, but no longer captures who we’ve become or where we’re going,” said Gary Patrick, CEO of Touchstone1. Brands Yum! Brands, Inc. By adopting Lybra Assistant, hotels can save up to 1,000 hours of manual work per year. Turner has served as Yum!

Services 52

Services Ancillary Revenue Hotels Revenue 52

Hotelier Magazine

JULY 27, 2023

and Canada, making it one of the largest of any extended-stay hotel brand. The result is a brand that resonates as strongly with hotel developers as it will with guests. With the addition of MasterBUILT Hotels, ECHO Suites Extended Stay by Wyndham now has a pipeline of 265 hotels across the U.S. appeared first on Hotelier Magazine.

Pipeline 52

Pipeline Construction ROI Hotels 52

Hospitality Tech

JUNE 10, 2025

WorldVue Compass is the latest feature of WorldVue’s Entertainment HUB™, the industry-leading in-room entertainment solution that delivers a fully branded, customizable experience — without the need for rewiring. Operators can create visually appealing reports and guest correspondence that perfectly aligns with the brand.

Events 52

Events Revenue Operations Services 52

MediaBoom

JULY 31, 2024

Hiring a digital SEO team can strengthen your brand authority, increase lead gen, and generate more organic traffic. Digital SEO experts identify the most relevant keywords that align with your brand and appeal to your target audience. How can we track local SEO ROI? Let Mediaboom guide you. million digital video viewers.

Services 90

Services Sales Marketing Market 90

Hospitality Tech

JUNE 10, 2025

AI-Driven Content Creation: Automatically generate compelling, on-brand content for emails, speaker bios, and event pages to streamline and scale event marketing efforts. Personalization at Scale: Deliver personalized session and networking suggestions to attendees, enhancing engagement and overall satisfaction.

Events 52

Events Revenue Operations Services 52

Hotelogix

APRIL 17, 2025

When strategically implemented, entertainment becomes more than just a guest delight tool — it’s a driver of brand loyalty , ancillary revenue, and five-star reviews. Bottom Line for Hoteliers: These offerings increase dwell time, boost F&B participation, and convert passive guests into brand ambassadors.

Hotels 40

Hotels ROI Upsell Ancillary Revenue 40

Hotel Business

NOVEMBER 15, 2022

Hotels can deliver better service with a fully mobile platform, robust automation, mobile guest check-in and automated upsells that drive ROI. Chain management: Now, hotel groups, brands and management companies can seamlessly manage their entire chain, while delivering on unique concepts and service standards, the company reports.

Scale 52

Scale ROI Upsell Management 52

Travelboom Marketing

MARCH 21, 2024

If leveraged successfully, cost-per-click advertising can attract and retain customers , as well as introduce your brand to a new audience. Increase Direct Bookings One of the top benefits of CPC marketing for hotels is the compatibility with the property’s booking engine, allowing people to seamlessly book directly with the brand.

Marketing 52

Marketing Market Cost Per Click Marketing Strategy 52

MediaBoom

OCTOBER 11, 2023

Enhanced Brand Credibility SEO enhances brand credibility in a way that PPC cannot. Measurable ROI Return on investment (ROI) or return on ad spend (ROAS) helps paint a picture of a campaign’s performance. It allows marketers to make data-driven decisions to improve conversions and ROI. Mediaboom is here to help.

Marketing Strategy 86

Marketing Strategy Digital Marketing ROI Marketing 86

BCV

AUGUST 19, 2020

Independent/mid-scale hotels can’t compromise on social media In a poll conducted by BCV a travel technology company suggested that over 25% of them would invest close to 50% of their marketing budgets in social media this year. Due to lower brand salience, independent hotels will have to put in extra to win the guests’ trust.

ROI 52

ROI Marketing Market Digital Marketing 52

MediaBoom

JULY 12, 2023

But learning how to generate leads can help distinguish your brand and nudge prospects to choose you over your competitors. Create An Engaging Website Having an internet presence and building your personal brand can be a major boost to your business. It’s an easy way to make a great first impression and show off your credibility.

Real Estate 88

Real Estate Sales Business Events 88

MediaBoom

JUNE 16, 2023

In particular, AI and advertising-tailored efforts have a higher ROI, better conversion rates, and less wasted advertising. Ad Spending Optimization Ads spend optimization maximizes resources to boost campaign ROI. The answer comes down to speed and scaling. Artificial intelligence maximizes advertising budgets.

Consumer 88

Consumer Marketing Market ROI 88

Hotel Business

JANUARY 23, 2023

Thought leaders gathered to share their insights and expertise as to what the industry this year—and beyond—will look like, and what we can anticipate, in addition to what challenges we will face related to labor and changing brand standards. And we share it all with you. See page 8.

ROI 52

ROI Forecasting Scale Business 52

All Things Hospitality

SEPTEMBER 12, 2022

Marketing Objectives: Brand Awareness You’ve probably heard all about brand awareness, but do you know why it’s so important? Brand awareness is at the very top of the marketing funnel. Without brand awareness it would be difficult to ever convert a customer as they don’t yet know your brand.

Marketing 52

Marketing Market Marketing Strategy Branding 52

MediaBoom

MAY 27, 2024

With an average ROI of 4,200% , email marketing is still one of the most effective tools for any business to have in its arsenal. With direct communication, aviation email marketing is one of the most targeted marketing strategies airline and aviation companies can use to optimize their customer engagement and create brand loyalty.

Email Marketing 52

Email Marketing Marketing Market Digital Marketing 52