Social Tables

NOVEMBER 2, 2016

The success of events like these is causing a growing number of brands to reassess the way they’ll allocate budgets in the next year. That’s why planners making the case for more resources are also being tasked to prove ROI (with real data). Try Social Tables today.

Events 115

Events ROI Scale Revenue 115

Social Tables

DECEMBER 5, 2018

Event merchandising, while a classic technique for boosting brand engagement at events, can easily waver between being a net plus or a liability for the final balance of your event. But the meetings and events industry is constantly changing, and maximizing merch ROI can be tricky, particularly for more inexperienced teams or smaller events.

Events 146

Events B2B Sales Revenue 146

Hotel Speak

APRIL 22, 2025

AI-powered platforms help personalize outreach, retarget guests, and maximize advertising return on investment (ROI). These agents help properties maintain an active, responsive brand presence online without overwhelming staff bandwidth. For hotels targeting digitally native demographics, this level of responsiveness is table stakes.

Operations 59

Operations Forecasting Hotels Digital Marketing 59

MediaBoom

NOVEMBER 28, 2024

Ultimately, travel promotion helps build brand awareness and fosters customer connections essential for sustained growth. 91% of consumers would like to watch more engaging video content from the brands they follow. The beauty of video marketing is that it is well-suited for travel companies and brands. Let Mediaboom guide you.

Travel 85

Travel Tourism ROI Market 85

Hotel Speak

MARCH 8, 2024

More ROI (benefit vs cost) analysis pre- and post-implementation, and use cases for leadership buy-in are also important,” she adds. She will also be increasing digital marketing to increase brand presence. B2C – Investing in loyalty programs and customizing pricing to encourage book direct initiatives.

Revenue Management 105

Revenue Management Revenue Digital Marketing Business 105

Hotel Business

JULY 25, 2023

Wyndham Hotels & Resorts has signed 60 new hotels for its ECHO Suites Extended Stay by Wyndham brand, including what will be the brand’s first hotels in Canada. The result is a brand that resonates as strongly with hotel developers as it will with guests. The post Wyndham signs 60 new ECHO Suites across U.S.,

ROI 52

ROI Branding Pipeline Scale 52

Hotel Business

MARCH 21, 2023

Wyndham Hotels & Resorts has revealed the continued expansion of its ECHO Suites Extended Stay by Wyndham brand, which in just one year, now has more than 200 hotels in its development pipeline. Late last year, the brand broke ground on its first three hotels and nearly two dozen more ground breaks are expected for this year.

Pipeline 59

Pipeline Construction ROI Hotels 59

Hotelier Magazine

JULY 27, 2023

and Canada, making it one of the largest of any extended-stay hotel brand. The result is a brand that resonates as strongly with hotel developers as it will with guests. With the addition of MasterBUILT Hotels, ECHO Suites Extended Stay by Wyndham now has a pipeline of 265 hotels across the U.S. appeared first on Hotelier Magazine.

Pipeline 52

Pipeline Construction ROI Hotels 52

MediaBoom

JULY 31, 2024

Hiring a digital SEO team can strengthen your brand authority, increase lead gen, and generate more organic traffic. Digital SEO experts identify the most relevant keywords that align with your brand and appeal to your target audience. How can we track local SEO ROI? Let Mediaboom guide you. million digital video viewers.

Services 90

Services Sales Market Marketing 90

Hotel Business

NOVEMBER 15, 2022

Hotels can deliver better service with a fully mobile platform, robust automation, mobile guest check-in and automated upsells that drive ROI. Chain management: Now, hotel groups, brands and management companies can seamlessly manage their entire chain, while delivering on unique concepts and service standards, the company reports.

Scale 52

Scale ROI Upsell Management 52

Travelboom Marketing

MARCH 21, 2024

If leveraged successfully, cost-per-click advertising can attract and retain customers , as well as introduce your brand to a new audience. Increase Direct Bookings One of the top benefits of CPC marketing for hotels is the compatibility with the property’s booking engine, allowing people to seamlessly book directly with the brand.

Market 52

Market Marketing Cost Per Click Marketing Strategy 52

MediaBoom

OCTOBER 11, 2023

Enhanced Brand Credibility SEO enhances brand credibility in a way that PPC cannot. Measurable ROI Return on investment (ROI) or return on ad spend (ROAS) helps paint a picture of a campaign’s performance. It allows marketers to make data-driven decisions to improve conversions and ROI. Mediaboom is here to help.

Marketing Strategy 86

Marketing Strategy Digital Marketing ROI Market 86

BCV

AUGUST 19, 2020

Independent/mid-scale hotels can’t compromise on social media In a poll conducted by BCV a travel technology company suggested that over 25% of them would invest close to 50% of their marketing budgets in social media this year. Due to lower brand salience, independent hotels will have to put in extra to win the guests’ trust.

ROI 52

ROI Market Marketing Digital Marketing 52

MediaBoom

JULY 12, 2023

But learning how to generate leads can help distinguish your brand and nudge prospects to choose you over your competitors. Create An Engaging Website Having an internet presence and building your personal brand can be a major boost to your business. It’s an easy way to make a great first impression and show off your credibility.

Real Estate 88

Real Estate Sales Business Market 88

MediaBoom

JUNE 16, 2023

In particular, AI and advertising-tailored efforts have a higher ROI, better conversion rates, and less wasted advertising. Ad Spending Optimization Ads spend optimization maximizes resources to boost campaign ROI. The answer comes down to speed and scaling. Artificial intelligence maximizes advertising budgets.

Market 88

Market Consumer Marketing ROI 88

Hotel Business

JANUARY 23, 2023

Thought leaders gathered to share their insights and expertise as to what the industry this year—and beyond—will look like, and what we can anticipate, in addition to what challenges we will face related to labor and changing brand standards. And we share it all with you. See page 8.

ROI 52

ROI Forecasting Scale Business 52

All Things Hospitality

SEPTEMBER 12, 2022

Marketing Objectives: Brand Awareness You’ve probably heard all about brand awareness, but do you know why it’s so important? Brand awareness is at the very top of the marketing funnel. Without brand awareness it would be difficult to ever convert a customer as they don’t yet know your brand.

Market 52

Market Marketing Marketing Strategy Branding 52

Travel Media Group

MAY 15, 2025

Recently added Medallia surveys as well for some of the brands. And then from there, right, they need to know about hospitality, they need to know about different hotel brands. No matter whether it’s a big branded property or a small, independent property? How do you scale something like that? So the team, right?

Travel 52

Travel Digital Marketing Hospitality Scale 52

MediaBoom

MAY 27, 2024

With an average ROI of 4,200% , email marketing is still one of the most effective tools for any business to have in its arsenal. With direct communication, aviation email marketing is one of the most targeted marketing strategies airline and aviation companies can use to optimize their customer engagement and create brand loyalty.

Email Marketing 52

Email Marketing Market Marketing Digital Marketing 52

Clock Software Hospitality

NOVEMBER 24, 2020

Independents, for the most part, can exclusively rely on distribution channels to build up their brand, as unlike hotel chains, most independent properties do not have a large marketing budget to build up their brand in the general public’s eye.

Upsell 52

Upsell Hotels Accommodation Events 52

MediaBoom

JULY 19, 2023

Construction marketing entails the strategies used in this industry to increase leads, brand awareness, website traffic, conversions, sales, and customer retention. Stronger Branding Marketing for construction companies can also establish or strengthen a brand. The goal of marketing is to make your brand synonymous with service.

Construction 70

Construction Marketing Strategy Market Marketing 70

BCV

JUNE 14, 2022

Big brands and OTA’s with large-scale budgets try to dominate search. They should also have a KPI-based approach to metasearch and SEM that aligns with the property’s ROI targets for these channels. If someone asked a guest where they booked, they would likely say TripAdvisor or Google.

Consumer 52

Consumer ROI KPI OTA 52

Hotelier Magazine

SEPTEMBER 20, 2024

The expectations of our clients and the brands are top of mind, as well as our own internal mandates to ensure we select the best materials to support the right choice for wellness and the enviornment.” For hotels that might not be able to make large investments in green design, small-scale offerings can still make a large impact.

Hotels 52

Hotels Travel ROI Operations 52

Travel Media Group

APRIL 16, 2025

And we then work with the brands, the sellers in those industries to connect with those buyers. We’ll position those brands specifically to buyers with buyers intent in the marketplace, looking for things like that. And you see obviously the scale of Tony at Marriott, that’s almost a fascinating thing.

Events 52

Events Hospitality Market Marketing 52

MediaBoom

DECEMBER 15, 2023

But because it has the potential to improve visibility, establish credibility, increase brand awareness, and drive traffic, you must get familiar with its many approaches. It can improve your brand’s credibility, decrease bounce rate, boost content marketing, emphasize customer service, and keep users engaged. You’re not alone.

Digital Marketing 85

Digital Marketing Market Marketing Business 85

MediaBoom

MARCH 14, 2024

Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. Elevate Your Luxury Brand Today Schedule Your Free Consultation Seeking to elevate your luxury business? Cost-Effective with Measurable ROI A major benefit of PPC advertising lies in its economic efficiency.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

MediaBoom

JULY 5, 2024

This thoughtful design not only reflects their brand but also ensures a seamless user experience. Elevate Your Luxury Brand Today Schedule Your Free Consultation Seeking to elevate your luxury business? The homepage features a striking image of a conference setup, emphasizing their capability in handling large-scale events.

Events 86

Events Services Digital Marketing Branding 86

Travel Media Group

APRIL 30, 2025

Today we have over 1700 properties across both the US and Canada that are Green Key certified, and we have partnered with virtually all of the leading brands in the market who have committed to sustainability certification for their networks. That is our goal, and we’ve stayed true to that. Ryan Embree: Yeah. It’s not a fad.

Business 52

Business Travel Consumer Hospitality 52

MediaBoom

MAY 2, 2023

To achieve a unique website, start with a visually appealing design that showcases your brand and properties. So it’s important to keep the mobile experience in mind and make sure everything is scaled correctly and runs smoothly on mobile. It’s not uncommon to see brands take a more “loosened-up” approach on TikTok.

Real Estate 52

Real Estate Market Marketing Digital Marketing 52

MediaBoom

NOVEMBER 14, 2023

Creatively generating content, and generously offering free advice, resources, and tools can significantly enhance your brand’s value. No matter your business’s scale or type, if you’re contemplating integrating digital marketing strategies into your B2B sales development, this guide serves as a practical starting point.

B2B 89

B2B Business Sales Marketing Strategy 89

MediaBoom

AUGUST 18, 2023

The Google Display Network (GDN) advertises brands across over 2 million websites, videos, and apps, effectively reaching around 90% of internet users worldwide based on context, location, and audiences. Google Display ads are visually engaging graphic campaigns that can supercharge your brand reach.

Display Ads 52

Display Ads Cost Per Click Intent Branding 52

Social Tables

MAY 14, 2019

Your success as the event planner relies on your ability to not only create a successful event, but also your ability to communicate that success to stakeholders based on shared performance indicators that show event ROI. brand & voice) to life? Lock in your event budget. How are you going to bring the personality (e.g.

Events 141

Events Market Marketing Fair Share 141

Little Hotelier

MAY 11, 2023

Maintaining brand identity : Conveying a consistent brand message on Airbnb, a platform that emphasises unique and local experiences, can be challenging for hotels. Hoteliers need to showcase their property’s distinct features while effectively communicating their brand identity. Easy listing management.

Management 59

Management Revenue Revenue Management OTA 59

MediaBoom

JUNE 30, 2023

Create a Facebook Page While it might seem pretty obvious, if you don’t have one already, create a Facebook Page for your business or brand. Do you want to drive website traffic to a landing page, enhance lead generation, optimize catalog sales, or increase brand awareness ? Mediaboom is here to help.

Cost Per Click 52

Cost Per Click Market Marketing Digital Marketing 52

Little Hotelier

JUNE 5, 2023

Guests looking for luxury look for hotels on the higher end of the ranking scale, whereas guests with a strict might may go for lower-end hotels. Price, location, facilities, branding, reviews, recommendations – they all play into that decision. However, remember that your star rating doesn’t define your small hotel.

Hotels 59

Hotels Services Accommodation OTA 59

Hotelier Magazine

OCTOBER 10, 2023

The conference kicked off with opening remarks from MC chef John Higgins, former director of Enterprises and Brand Ambassador, the Centre for Hospitality & Culinary Arts at George Brown College, and Tony Elenis, president & CEO of ORHMA. “A You will see a massive ROI.” How do you upskill? And, there’s a role of technology.

Hospitality 59

Hospitality Consumer Motels Revenue 59

Little Hotelier

APRIL 28, 2023

Is customisation important to my hotel’s brand? A specialised booking engine is designed to scale with your hotel and offer continuous updates and improvements to better serve the hospitality industry. Am I looking for a booking system that can grow with my hotel?

Business 52

Business Upsell OTA Management 52