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Hilton Introduces First Large?scale Employer Brand Campaign “Every Job Makes the Stay”

Hospitality Net

Today, Hilton announced the launch of a new employer brand campaign as the global hospitality company continues to boost hiring in a period of rapid, post-pandemic growth. Building on the success of its recent enterprise-wide “Hilton.

Scale 237
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Wyndham and sbe Launch New Smart-Lifestyle Brand: Project HQ Hotels & Residences

Lodging

MIAMI—sbe and Wyndham Hotels & Resorts announced the launch of a new smart lifestyle brand under the working title, Project HQ Hotels & Residences. Project HQ combines the decades of experience of Sam Nazarian with the global scale, resources, and reach of Wyndham. Access more of our live coverage here.

Branding 173
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Black Swan Buys and Tries to Revive Short-Term Rental Brand Lyric

Skift Blog

Skift Take: The Lyric short-term rental brand is resurfacing as the capital environment sobers up, and the industry learns to be patient about scale and growth. Srividya Kalyanaraman Read the Complete Story On Skift

Branding 252
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Exclusive: Salter Brothers launches luxury retreats brand

Hotel Management

Fund manager Salter Brothers is taking its hotels business to the next level with the launch of its very own hospitality brand, Ardour, after 24 months of research and development. Salter Brothers intends for the brand to be positioned in some of the most iconic destinations in Australia, as well as internationally.

Branding 265
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Hilton Snaps Up Graduate Hotels in $210 Million Deal: Consolidation Heats Up in Mid-Scale Market

Hotel Speak

Shaking up the mid-scale hotel market, Hilton has announced the acquisition of Graduate Hotels for a cool $210 million. Hilton CEO Chris Nassetta notes “We believe the addressable market for the Graduate brand is 400-500 hotels globally.” This news comes amidst a larger trend of consolidation within the hotel industry.

Scale 89
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The link between brand storytelling and guest loyalty

Hospitality Net

In this week’s episode of the Hotel Moment podcast, Karen Stephens, Revinate’s CRO, and Tom Luersen, President of CoralTree Hospitality, turn their attention toward storytelling and how hoteliers can incorporate unique brand details into the guest experience.

Branding 189
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Five-star Peppers hotel under construction as part of dual-branded Gladstone property

Hotel Management

Part of a vertical dual-branded hotel concept, the 32-room Peppers Gladstone will sit under the same roof as the 60-room Mantra Gladstone. Peppers Gladstone will offer a unique and significant addition to our premium brand portfolio in Queensland.