Hospitality Net

AUGUST 17, 2023

With consumer demand for non-alcoholic cocktails on the rise, Hilton is debuting a leading-edge beverage program for its newest lifestyle brand, Tempo by Hilton, designed to provide an uncompromised bar experience to the modern traveler.

Branding 227

Branding Consumer Travel 227

eHotelier

FEBRUARY 6, 2024

By strategically integrating joy and surprise into your customer interactions, you tap into the realm of consumer psychology. Understanding the triggers that evoke positive emotions allows you to craft memorable experiences, strengthening the bond between customers and your brand.

Consumer 119

Consumer Branding 119

Skift Blog

JUNE 25, 2023

But crafting a new playbook for each property is time-consuming. Can his team master the art of master-branding? Skift Take: Investor Stephen Chan has co-created numerous stand-alone boutique hotels, including a high-end hostel. Sean O'Neill Read the Complete Story On Skift

Branding 259

Branding Consumer Hotels 259

Skift Blog

JANUARY 11, 2024

Still, most consumers remain unaware of its extensive offering, underscoring the opportunity for the experience economy in 2024. Skift Take: Viator is one of the most prominent players in selling tours and activities online. Selene Brophy Read the Complete Story On Skift

Branding 281

Branding Market Marketing Consumer 281

Hotel Management

SEPTEMBER 24, 2023

Crown Resorts has undergone a brand refresh for the first time in nearly a decade, in a public shift from its image as a casino and hotel to a world-class entertainment destination. The post Crown Resorts CEO heralds ‘exciting new chapter’ under revamped brand appeared first on Hotel Management.

Branding 278

Branding Resorts Casinos Dining 278

Skift Blog

APRIL 29, 2024

Skift Take: While there are several co-branded credit cards offered by airlines and hotels, banks releasing travel-focused core credit cards indicates a shift in consumer preference and the rising popularity of travel credit cards in India. Bulbul Dhawan Read the Complete Story On Skift

Travel 297

Travel Consumer Branding Hotels 297

Skift Blog

JANUARY 12, 2024

Skift Take: In a discussion at the 2024 Skift Megatrends event, Joe Mason of Allianz Partners emphasized the importance of sending customers a clear message that caring for them is a brand’s top priority. Travel companies that focus on personalizing every consumer touchpoint will be the winners in the battle for brand loyalty.

Branding 130

Branding Consumer Events Travel 130

Skift Blog

MAY 23, 2023

Skift Take: Consumers are inundated with advertising noise. As a result, travel brands are exploring alternatives to grab attention. Selene Brophy Read the Complete Story On Skift

Branding 241

Branding Travel Consumer Operations 241

Skift Blog

JULY 18, 2023

Skift Take: Findings from Expedia Group’s March 2023 research can help travel providers deepen their understanding of traveler priorities around loyalty rewards — including price discounts and the flexibility to use rewards across brands and different trip elements like hotels, flights, car rentals, and activities.

Consumer 246

Consumer Travel Branding Hotels 246

Skift Blog

JANUARY 16, 2024

Skift Take: As brand loyalty and consumer retention become increasingly important business metrics, travel brands must find new and innovative ways to reach and engage consumers. Amazon Ads Read the Complete Story On Skift

Travel 347

Travel Consumer Branding Business 347

MediaBoom

MAY 3, 2024

In 2024, Bain & Company reports 70% of luxury consumers prioritize brands reflecting their values. What Defines Luxury Brand Identity? Luxury brand identity is the deliberate shaping of how you wish to be perceived—encompassing associations, positioning, and brand personality.

Branding 52

Branding Consumer Market Research Target Marketing 52

Hospitality Net

JANUARY 17, 2024

Marriott International (NASDAQ: MAR) announces a series of internally elevated roles and new appointments that completes its Consumer Operations team in Asia Pacific excluding China (APEC).

Consumer 100

Consumer Operations Sales Revenue 100

MediaBoom

APRIL 11, 2024

All luxury brands have a story to tell , and we want to showcase the very best luxury brand storytelling examples here today to inspire you. We’ll also showcase some inspiring examples from the world of luxury fashion, offering a glimpse into how these brands craft their narratives. Let’s explore them!

Branding 90

Branding Consumer Market Marketing 90

MediaBoom

APRIL 23, 2024

In 2024, as it remains crucial to captivate the attention of the 67% of consumers , mastering the craft of copywriting for luxury brands emerges as an art form. In fact, copywriting can increase brand awareness while also highlighting your brand voice and image, resulting in brand loyalty. Words have power.

Branding 86

Branding Consumer ROI Digital Marketing 86

Hotel Business

JANUARY 23, 2023

A new report by World Travel & Tourism Council (WTTC) and Trip.com Group, together with Deloitte, reveals a heightened appetite for sustainable tourism among consumers, with 69% of travelers actively seeking sustainable travel options. tourists leading the list as big spenders.

Consumer 120

Consumer Travel Tourism Sales 120

Hotel Business

FEBRUARY 15, 2024

The study found a strong link between personalization and overall satisfaction, validating earlier research that showed 61% of consumers are willing to spend more with companies if they offer a customized experience. The post Medallia: 61% of consumers willing to spend more for personalized experiences appeared first on hotelbusiness.com.

Consumer 69

Consumer Retail Scale Market Research 69

MediaBoom

MARCH 15, 2024

Nowadays, luxury brands face the unique challenge of maintaining exclusivity while expanding their reach to the discerning online shopper. Digital marketing for luxury brands encompasses a tailored set of strategic initiatives aimed at elevating the brand’s online presence and captivating discerning consumers.

Digital Marketing 94

Digital Marketing Marketing Strategy Branding Market 94

Hospitality Net

APRIL 22, 2024

Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, which this year celebrates its 20th anniversary, has been helping consumers make conscious accommodation choices with Green Collection, a carefully curated portfolio of over 220 hotels, resorts and palaces in the GHA DISCOVERY loyalty programme that demonstrate commitment (..)

Consumer 238

Consumer Accommodation Hotels Resorts 238

Hospitality Tech

APRIL 26, 2023

New Consumer Trends survey also finds younger consumers prefer SMS from brands over email, and show significant enthusiasm for using Mobile Wallet on their smartphones

Consumer 52

Consumer Branding 52

Hotel Management

MARCH 14, 2024

At Pan Pacific Hotels Group, we remain focused on establishing the brand as a trusted global hospitality group. To achieve this, we are committed to growing our three brands – Pan Pacific, Parkroyal Collection and Parkroyal – as well as building our digital capabilities to meet the demands of modern travellers and guests.

Branding 130

Branding Accommodation Tourism Hotels 130

Hospitality Net

MAY 3, 2024

Accor, firmly rooted in the Middle East, responds to the dynamic shifts in travel preferences and consumer needs, seamlessly adapting to expectations in this thriving market, such as sustainable travel, family-friendly all-inclusive experiences, bleisure, staycations.

Consumer 234

Consumer Tourism Travel Market 234

Skift Blog

FEBRUARY 2, 2024

While this helps meet evolving consumer demands it also ensures that the company grows beyond metropolitan areas. Skift Take: IHCL's strategic focus on Tier 2 and Tier 3 cities indicates a market expansion aligning with India's burgeoning middle class. Peden Doma Bhutia Read the Complete Story On Skift

Branding 130

Branding Consumer Market Marketing 130

MediaBoom

MAY 9, 2023

Whether you’re looking for the most popular luxury brands or the most sustainable, having a list in front of you makes it easier to compare your options. What goes into ranking a brand? The luxury brands are then assigned a rank based on how well they adhere to this criteria. What Is a Luxury Brand?

Branding 132

Branding Shopping Retail Digital Marketing 132

Hospitality Tech

OCTOBER 18, 2023

The SAP Emarsys Customer Loyalty Index 2023 reveals that US brand loyalty is falling fastest globally. Americans are saying no to handing over dollars and data without something in return.

Consumer 52

Consumer Branding 52

Lodging

DECEMBER 29, 2023

It may have taken a pandemic to really wake the lodging market—including investors, developers, and hoteliers, as well as their consumers—to the beauty of the extended-stay concept.

Consumer 290

Consumer Branding Market Marketing 290

Hotel News Resource

JANUARY 25, 2024

By strategically integrating joy and surprise into your customer interactions, you tap into the realm of consumer psychology. Understanding the triggers that evoke positive emotions allows you to craft memorable experiences, strengthening the bond between customers and your brand.

Consumer 45

Consumer Branding Business Hospitality 45

Hotel Speak

APRIL 4, 2023

The concept of what makes a luxury brand an attractive option worth buying into is undergoing a massive mind shift. This is especially true for the future luxury consumers, often referred to as the Millennials and Gen Z, or even more precisely HENRYs (‘High earners, not rich yet’). What can luxury brands do?

Branding 102

Branding Consumer Scale Intent 102

MediaBoom

FEBRUARY 22, 2024

At its core, luxury marketing is a specialized target approach for high-end goods and services aimed at affluent consumers seeking a sense of exclusivity. So, how can you compete with the top brands in the affluent market and stay ahead of the competition? Many marketers use brand storytelling to cater to these unique values.

Branding 88

Branding Market Marketing Digital Marketing 88

Hotel News Resource

DECEMBER 11, 2023

Branding plays a crucial role in niche verticals by helping businesses establish a strong and distinct identity within their specific market segment. According to a study conducted by Forbes, 82% of consumers are more likely to trust a brand that is tailored to their specific needs and interests.

Branding 105

Branding Consumer Travel Hospitality 105

Hospitality Today

FEBRUARY 12, 2024

Consumers need to feel like their data is being respected, and that the one-to-one relationship between a consumer and a brand is being valued by the company

Consumer 40

Consumer Marketing Strategy Market Marketing 40

Hospitality Tech

FEBRUARY 15, 2024

The new report from arrivia explores how consumer attitudes toward travel have evolved since 2021, alongside travel brand and loyalty program goals amid continued increases in travel.

Consumer 52

Consumer Travel Branding 52

Hotel News Resource

FEBRUARY 5, 2024

Article - Euromonitor International Unveils Top Five Global Digital Consumer Trends for 2024 - Consumers want more power in their relationship with brands and are using social media to give them a greater voice

Consumer 40

Consumer Branding Hotels 40

MediaBoom

FEBRUARY 26, 2024

There has never been a better time to build a luxury brand than this. If you’re looking to build a luxury brand, understanding this market’s dynamic growth and potential is essential. Brands like Lamborghini, Gucci, and Rolls Royce exemplify the success achievable in this vibrant market. billion by 2032.

Branding 98

Branding Digital Marketing Market Marketing 98

Hotel Management

APRIL 27, 2023

Following the recent additions of Islington Hotel in Tasmania, Chalets at Blackheath in New South Wales and The Carlin Hotel in New Zealand, the luxury travel brand has pinpointed Australia and New Zealand as priority markets for expansion in the Pacific region as it seeks to grow its global collection of over 520 hotels in more than 90 countries.

Branding 147

Branding Consumer Travel Market 147

Hospitality Net

APRIL 5, 2024

hotels carry the name of a major brand. Here’s what’s behind that strategy and what it means for consumers. Two-thirds of U.S. But companies like Marriott, Hilton and Hyatt don’t own or even run most of the properties.

Consumer 188

Consumer Hotels Branding 188

MediaBoom

MARCH 4, 2024

Developing a luxury branding strategy it’s not easy and requires meticulous planning and execution You’re targeting a very specific audience , asking them to make a significant investment into something that might not be a necessity. Repeat that exercise with almost every luxury brand, and you’ll find the same results.

Branding 97

Branding Digital Marketing Consumer Market 97

Hotel News Resource

FEBRUARY 15, 2024

New report explores how consumer attitudes toward travel have evolved since 2021, alongside travel brand and loyalty program goals amid continued increases in travel

Consumer 45

Consumer Travel Branding Hotels 45