MediaBoom

OCTOBER 26, 2023

There is an emphasis on a personalized approach, as it’s the preferred choice for a whopping 71% of consumers. They understand that their brand identities sell to a very specific demographic of the wealthiest people in the world. They also leverage scarcity, use branded content , and enhance brand traits with celebrity endorsements.

Branding 72

Branding Digital Marketing Market Marketing 72

Social Hospitality

MAY 7, 2024

SaaS Brands SaaS brands can effectively incorporate voice search into their SEO strategy to enhance their market reach and user engagement. This targeted approach is likely to result in better search positioning and increased conversions, as users are met with solutions that precisely match their search intent.

Market 130

Market Marketing Business Intent 130

Hotel Business

SEPTEMBER 27, 2023

During the presentation, the company launched a new midscale brand for the Europe, Middle East and Africa (EMEA) region, Four Points Express by Sheraton. To date, Marriott has completed an acquisition (the City Express brand portfolio) in the Caribbean and Latin America region, created a midscale extended-stay brand in the U.S. &

Consumer 111

Consumer Branding Accommodation Intent 111

MediaBoom

APRIL 18, 2023

It’s a design style that instantly gratifies a consumer’s need for something upscale. How do you create a winning luxury brand design? Serif fonts are a popular choice for luxury brands, followed by cursive fonts. This guide to luxury brand design will further differentiate between luxury and standard brand designs.

Branding 80

Branding Digital Marketing Consumer Intent 80

Hotel Speak

JANUARY 11, 2024

It is imperative to remain informed about business studies and trends, as well as the dynamic nature of the hospitality industry and consumer behaviour. It is important to develop a brand narrative that not only communicates these attributes but also captivates a wide audience by skilfully integrating them into the brand’s fabric.

Consumer 52

Consumer Market Research Accommodation Online Marketing 52

MediaBoom

FEBRUARY 29, 2024

That means luxury brands need to find creative ways to not just stand out from the others but really connect with their target audience. One of the best ways to do that is by running luxury ads for your brand. Luxury ads encompass promotional efforts specifically tailored to market high-end products and services to affluent consumers.

Consumer 81

Consumer Branding Digital Marketing Market 81

In1solutions

MAY 2, 2024

Whether your property is big or small, investing time and money in digital advertising is an impactful way to spread brand awareness. Along with our sister company, The Brand Mix, we have accrued decades of experience in the digital marketing realm. Find out more about promoting your brand with us by getting in touch!

ROI 52

ROI Digital Marketing Sales Branding 52

Hotelier Magazine

OCTOBER 4, 2023

has launched its Four Points Express by Sheraton brand, designed for the midscale segment. This new brand is a response to growing consumer demand for reliable yet affordable accommodation in Europe, the Middle East and Africa. The brand will offer design signatures that provide character and a recognizable, localized aesthetic.

Intent 52

Intent Consumer Branding Accommodation 52

Hotel Business

JANUARY 18, 2023

Whether it’s a result of two years of lockdowns or a natural progression to a more digitally connected world, consumers are now seeking more meaningful and personalized experiences when they travel. Consumers are also becoming more informed and empowered. In short: business is booming, but so are the challenges. In closing.

Retail 59

Retail Consumer Hotels Travel 59

Hotel Business

APRIL 19, 2023

Using the “shoppable” platform technology, the company is partnering with Brand USA , the U.S.’s Featuring Brand USA’s inspirational travel content and interactive maps, the hub showcases the breadth and depth of engaging travel content for a diversity of trips across the U.S.,

Shopping 52

Shopping Tourism Travel Branding 52

MediaBoom

OCTOBER 6, 2023

It offers insight into content performance and customer journey and strengthens a company’s overall brand. With stats like this, there is no denying brands are investing in a content marketing strategy. While there are several content engagement strategies, the best strategy depends on your brand goals, budget, and timeline.

Digital Marketing 89

Digital Marketing Marketing Strategy Intent Market 89

Boutique Hotel News

DECEMBER 20, 2022

With inflation on the rise globally, consumers are likely to be more mindful when it comes to spending their money. This means that during periods of high consumer price growth, hotels have been able to raise room rates and pass on these rising costs to guests. Hotel e-tail. per cent on average above inflation per year.

Travel 124

Travel Hotels Branding Real Estate 124

Hotel Business

MARCH 7, 2023

The vibe in the global community is cautiously optimistic, as the intent to travel by consumers worldwide is undeniable. everyone is watching the cost of labor, rising rates, the levels of discretionary consumer spending in a high-inflation environment and the hoped-for recovery of business travel alongside leisure.

Consumer 52

Consumer Ancillary Revenue Revenue Management Revenue 52

Hotelier Magazine

OCTOBER 17, 2023

Navigating the Digital Landscape: Mastering Business Promotion and Reputation Management through Online Reviews , explored the evolving landscape of online-review platforms to understand the influence they wield on consumer decisions and learn how to harness their power to enhance your business’ reputation. Is it a culture of recognition?

Intent 59

Intent Hiring Motels Hospitality 59

Hotel Business

NOVEMBER 15, 2022

With a simple search, millions of travelers can be connected to their choice of brands and experiences. The reasons to focus on guest experience are clear: better guest experiences lead to higher rates of re-booking, greater brand loyalty and better reviews, which lead to additional bookings.

Travel 132

Travel Cancellation Accommodation Intent 132

SiteMinder

SEPTEMBER 26, 2022

The Digital Influence Trend: Right now, travellers are the most winnable consumers on earth. More than simply an awakened enthusiasm for travel, travellers globally have reported strong intent to book and spend more, despite rising inflation. The Bleisure Trend: Working travellers want the hotel of the future, today.

Accommodation 98

Accommodation Travel Intent Cancellation 98

Travelboom Marketing

FEBRUARY 21, 2024

If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. Building brand awareness, attracting customers, and maintaining relationships requires consistent effort. Positioning your brand alongside the competition will build authority and trust with your audience.

Hotel Marketing 52

Hotel Marketing Market Marketing Digital Marketing 52

SiteMinder

JANUARY 10, 2024

These shares and posts become personal endorsements, influencing the choices of potential guests and extending the reach of the hotel’s brand. Be aware of changing consumer trends People are becoming increasingly curious and concerned about where their food comes from and how it arrives on their plate.

Hospitality 59

Hospitality Consumer Dining Revenue 59

Travelboom Marketing

AUGUST 3, 2023

The way consumers research products online is always evolving. How to use paid search to boost your hotel’s search presence Hotel PPC has long been used as a tool for brand protection and finding new guests through non-brand search strategies. But one thing remains the same. People use search engines.

OTA 52

OTA Travel Hotels Branding 52

gcommerce

JULY 25, 2023

This can be useful for ensuring the highest visibility on the channels that are most likely to convert for your brand. This means there's less risk involved since they've already expressed their intention towards booking travel previously in their research. Use in-market audiences.

OTA 52

OTA Hotels Market Marketing 52

MediaBoom

APRIL 24, 2023

Throughout the years, luxury brands have been able to successfully leverage their advertisements to appeal to their ideal clients. Luxury car marketing is the art of showcasing top-tier vehicles to discerning customers through diverse tactics, including bespoke branding, focused promotion, and tailored customer service.

Market 52

Market Marketing Marketing Strategy Digital Marketing 52

BCV

AUGUST 4, 2021

In fact, 7 in 10 consumers would feel more confident traveling in the next 12 months if offered relaxed cancellation and rebooking policies. Here are a few other considerations for your content mix: IG Guides: Guides can be a valuable tool for brands. Social listening and 1:1 engagement will remain paramount for brands in 2021.

Market 52

Market Marketing Intent ROI 52

MediaBoom

APRIL 22, 2023

Your social media must reflect who you are as a brand. Your personal brand and voice must be consistent throughout all of your social media. If you are doing digital marketing for family law, it is important to boost the number of conversions you need to perform to get and keep consumers.

Digital Marketing 77

Digital Marketing Market Marketing Consumer 77

MediaBoom

NOVEMBER 14, 2023

To draw in fresh clients, elevate your brand’s visibility, and cement your trustworthiness in the finance realm. Ready to elevate your brand’s digital presence with advertising? Drive More Website Traffic For many small business owners, having a website can feel wasteful and time-consuming.

Display Ads 77

Display Ads Services Business Branding 77

MediaBoom

APRIL 2, 2024

Branding and Positioning Your Luxury Real Estate Branding and positioning are the most important characteristics of luxury real estate marketing. One way in which you can position your brand and differentiate your listing is by incorporating storytelling. In fact, 25% of consumers actually prefer it over digital advertising.

Real Estate 52

Real Estate Market Marketing Marketing Strategy 52

SiteMinder

FEBRUARY 14, 2024

Tourism trends reflect evolving patterns and preferences in travel, influenced by factors such as technological advancements, socio-economic shifts, and changing consumer behaviours. The memory maker Travellers are also becoming more intentional about how they cultivate enriching and memorable experiences on their trips.

Tourism 59

Tourism Market Marketing Travel 59

Hotel Speak

DECEMBER 31, 2023

It has to satisfy the visitors’ intent and fulfill the aspirations of E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). Short-format videos: Short videos are more than a trend; travelers like this type of content because they are personal and easy to consume. The key is to be authentic and on-brand.

Business 68

Business Travel OTA Intent 68

MediaBoom

AUGUST 10, 2023

Knowing how to strategize and market your brand will give you an edge over your competition and boost business. Marketing strategies for financial advisors can be the key to increasing your brand visibility and attracting the right prospects at the right time. With over 241,225 financial advisors currently employed in the U.S.,

Marketing Strategy 86

Marketing Strategy Scale Market Marketing 86

MediaBoom

MARCH 9, 2023

While the tourism umbrella encompasses a wide range of consumers, there exists at the top a robust luxury travel demographic. Furthermore, it needs to be formulated in a manner that solidifies the perception of a luxury brand. Properly executed SEO is critical in ensuring success for a particular brand. trillion in 2019).

Market 52

Market Marketing Travel Marketing Strategy 52

MediaBoom

NOVEMBER 8, 2023

Identify the keywords they search for, understanding their search intent. Sixty percent of consumers will refrain from a business if it has enough negative reviews. Reputation management involves searching for mentions of your hotel brand across third-party reviews websites, social media, and elsewhere on the web.

Revenue 69

Revenue Hotels Business Market 69

MediaBoom

MARCH 15, 2024

Incorporate keywords: Include relevant keywords in header tags to reinforce the topic and optimize for search intent. Identify the keywords they search for, understanding their search intent. Sixty percent of consumers will refrain from a business if it has enough negative reviews. Let Mediaboom guide you.

Hotels 88

Hotels Accommodation Target Marketing Business 88

Hotel Operations

APRIL 28, 2023

This post is sponsored by Shiji Group Brigitte Diem-Guy “I have a 32-year track record of building global hotel and hospitality brands during periods of rapid growth and almost retired before I started talking with Coast Hotels,” Brigitte Diem-Guy told me. We don’t want to be a group of branded box hotels. That stuck with me.”

Management 80

Management Hotels Branding General Manager 80

MediaBoom

JANUARY 31, 2024

Have you ever wondered what draws you irresistibly to luxury brand logos? From opulent jewelry emblems to exclusive fashion labels, luxury brands have mastered the art of visually conveying their exclusivity and uniqueness. Luxury brand logos are the epitome of visual elegance and sophistication.

Branding 77

Branding Digital Marketing Market Marketing 77

Xotels

APRIL 3, 2024

Revenue management serves as a predictive tool for anticipating consumer demand, optimizing inventory, and strategically adjusting pricing to maximize revenue growth. In the context of revenue management, the goal isn’t only to sell a room at a low price today with the intention of selling it at a higher price tomorrow.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

MediaBoom

DECEMBER 15, 2023

But because it has the potential to improve visibility, establish credibility, increase brand awareness, and drive traffic, you must get familiar with its many approaches. You also have to make sure it matches user search intent, or it will lead to an increased bounce rate. You’re not alone.

Digital Marketing 79

Digital Marketing Market Marketing Business 79

Hotel Designs

FEBRUARY 16, 2023

Marcos Cain: From the outset, the intent was to create a sense of curiosity and not sound overly corporate or typical. PB: Do you find a tension between working for some of the larger brands and your own ethos with a focus on ‘authenticity’ and ‘no pre-packaged solutions’?

Resorts 52

Resorts Hospitality Branding Pipeline 52

Social Tables

SEPTEMBER 22, 2017

When you’re looking at potential customers, it is important to split these users based on their levels of intent, LTV (lifetime value), and even their consumption patterns. Retargeting is all about getting to potential and current consumers and reaching out to them. Get personal with your messaging.

Business 60

Business Hotels ROI Intent 60