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Downloadable Guide - How to Capture More B2B Business for Your Hotel

Hotel News Resource

See how your hotel sales and marketing teams can work together to anticipate and adapt to booking patterns and guest behavior while making visibility and accountability top priorities at every step of the sales process.

B2B 105
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An Unwillingness to Prospect and Poor B2B Sales Results

Anthony Iannarino

There are sales organizations with anemic pipelines and too few opportunities struggling to find growth. Most of what SDRs are required to do is calling leads ( not the same thing as targets ) to qualify them, handing the “qualified prospect” to a more senior salesperson who handles the rest of the process. Without Accountability.

B2B 103
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A List of the Best Sales Meeting Topics for B2B Sales

Anthony Iannarino

Controlling a Nonlinear Process: The sales conversation no longer seems to follow the sales processes as they are designed. However, the nonlinearity of the conversation doesn’t mean that you don’t have to have the conversations and produce the outcomes that are nested under each stage of your sales process.

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Why Johnny and Jenny Are Struggling to Produce Results

Anthony Iannarino

Rackham provided a better structure with SPIN Selling, recognizing the dramatic differences between B2C and B2B sales. Because the world of sales has changed so dramatically over the last decade, you need many more methodologies. There are a dozen or so competencies that are worth improving and lead to better sales results.

Sales 104
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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Critical integrations that fit directly into your sales processes and workflows. Key tactics for assessing the completeness, coverage, and consistency of B2B data. After reading, you’ll gain insight into the following components: How to develop a framework for analyzing a vendor’s contact and account data.

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How Your Process Can Help with Nonlinearity

Anthony Iannarino

Because the buyer’s journey or process (or both) are more nonlinear than ever, that sales process (or sales conversation, if you will) follows suit. It’s true you often move forward in the process only to move backward or cover ground a second (or third) time. The Map That Is Your Sales Process.

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Why it’s Your Fault Deals Get Sideways

A Sales Guy

Customers or prospects become inconsistent when they do things during the sale process that conflict with what they said they would do. We don’t challenge the prospect and when this happens we only extend the length of the sales cycle AND decrease the probability it will close.

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Best Practices for Accelerating the Sales Process

The bottom line is that, in B2B sales, speed is useless without control. Read on to learn how to adopt specific workflows and approaches that append your existing processes to deliver value to your prospects and internal counterparts.