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B2B Storytelling – Sell Your Story and Profit From It

MediaBoom

Everybody has a story and every business needs B2B storytelling. B2B storytelling has the power to make people believe in the brand. But there is an art to B2B brand storytelling. We’ll also tackle some great B2B storytelling examples. Why Is B2B Storytelling Important for Your Brand? B2B marketers are the same.

B2B 59
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B2B SEO Services – Boost Your Business with Expert Guidance

MediaBoom

Retaining a strong online presence in a highly competitive digital marketplace can certainly be a challenge, which is the number one reason so many businesses turn to quality B2B SEO services. What Are B2B SEO Services and Why Are They Important? Here’s what you can expect with our agency’s B2B marketing solutions.

B2B 52
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How to Get Better at B2B Sales Fast

Anthony Iannarino

The reason I have always hired coaches is that they can very quickly and effectively show me what I don’t know that I don’t know. Getting better faster means learning, B2B sales training, developing, and being coached, acquiring the concepts, and processing your experiences to understand better how to execute more effectively.

B2B 133
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How Long Are You Gonna Give em? [How to Get Rid of Bad Hires?]

A Sales Guy

How long are you going to give your new hire to get it? When it comes to new hires, it’s a question few of us entertain. Our kick ass new hire is an “A” player and they are gonna crush it. If a new hire isn’t going to work out, the longer they stick around the greater the cost to the organization.

Hiring 111
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What Almost Every Sales Leader Screws Up in Hiring

A Sales Guy

Would you feel more confident or less confident in your hiring decision. In all my years, I have never seen a talent evaluation process as part of the hiring process. Be honest: Do you have a list of “talent” related criteria you look for when hiring? . Has it been shared with everyone in the hiring processs.

Hiring 115
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Ariane Gorin to succeed Peter Kern as Expedia CEO

Hotel Business

Gorin has held various executive roles at Expedia Group since 2013, most recently as president of Expedia for Business, where she delivered outstanding financial results including B2B revenue growth of 33% in 2023 vs. 2022, according to the company. I have had the pleasure of working closely with Ariane for these last four years.

B2B 69
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What Salespeople Do For The Woefully Misinformed

Anthony Iannarino

Modern, professional B2B salespeople have as much in common with Blake from Glengarry Glen Ross as modern marketers have with get-rich-quick internet marketers. The modern, B2B salesperson engaged in consultative sales shares a valuable view of their client’s world.

B2B 101