Effective B2B hotel marketing strategies on LinkedIn

On LinkedIn's 20th anniversary, let's explore its impact on modern B2B marketing and sales, and how to make the most of it

Launched in 2003, LinkedIn is the leading B2B-focused social platform, connecting professionals at all levels. It has evolved over the years but remains a top choice for building quality business networks and sharing valuable content.

Key takeaways

• Utilizing hashtags is an effective method to expand your reach on LinkedIn. Keep an eye on trending topics that align with both the content of your post and your business to connect with a broader audience;
• Enhance your credibility by sharing trusted third-party links. This could include sharing reviews of your products or thought leadership articles published on reputable media platforms;
• Elevate your professional image by sharing your own content on LinkedIn. This strategy helps position you as an expert in your field and encourages greater participation within your industry or sector.

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