TravelNet

JULY 20, 2023

Listing your short-term rentals on Online Travel Agencies (OTAs) can amplify your visibility and attract potential guests, a phenomenon known as the Billboard Effect. As customers come to OTAs with specific desires, it’s crucial for hosts to meet and even exceed the expectations of prospective guests.

OTA 98

OTA Cancellation Branding Shopping 98

Hotelogix

OCTOBER 1, 2024

The travel industry has undergone many changes in recent years, and one area that’s constantly evolving is the world of Online Travel Agencies (OTAs). As we step into 2024, it’s clear that OTAs are not slowing down regarding innovation. Let’s dive into the top trends shaping the OTA landscape in 2024. 

OTA 52

OTA Travel Cancellation Services 52

STAAH

MARCH 18, 2025

Platforms like Google , TripAdvisor, and Facebook are among the top sources guests rely on to assess accommodations. Social Media Platforms Channels like Facebook, Instagram, and X (formerly Twitter) where guests share their hotel experiences, post photos, and tag locations, amplifying brand visibility.

Management 82

Management OTA Construction Hotels 82

MediaBoom

AUGUST 6, 2024

A strong hotel brand is the cornerstone of enduring success. In fact, a strong brand can increase revenue by up to 23%. Investing in hotel branding is a strategic decision that can yield substantial returns. A strong hotel brand builds trust, loyalty, and a lasting impression, ultimately driving revenue and market share.

Branding 92

Branding Hotels Services Market 92

Cloudbeds

FEBRUARY 14, 2025

While traditionally defined by location, brand, and amenities, todays compsets are increasingly segmented by booking behaviors and traveler demographics. Knowing your competitors allows you to study their branding, offers, and guest feedback. Before diving into how compsets have evolved, well first revisit the basics. Refine messaging.

Hotels 94

Hotels Revenue Management Occupancy OTA 94

STAAH

NOVEMBER 18, 2024

About STAAH STAAH is a New Zealand-based technology company that specialises in cloud-based channel management and booking engine for accommodation providers helping them maximise their online revenue. Media Contact Sharifah Nurhidayah, Marketing Specialist, Brand & Content, STAAH sharifah@staah.com

Services 110

Services Revenue Management Business 110

Inn Quest

JUNE 6, 2023

When it comes to the future of online travel agencies (OTAs) and their role in the hospitality industry, there are a few key trends and factors to consider. In this post, let us focus on the reasons that will point toward the predictions and trends that have impacted OTAs.

OTA 52

OTA Hospitality Cancellation Consumer 52

STAAH

SEPTEMBER 5, 2023

Having a user-friendly website that showcases the accommodations, amenities, and perks can create a compelling narrative. STAAH’s SwiftBook Booking Engine is an example of a customizable solution that aligns with your brand and even accommodates special promotions or deals.

Hospitality 105

Hospitality OTA Global Distribution System Accommodation 105

SiteMinder

AUGUST 28, 2022

It’s well established by now that OTAs (online travel agencies) are crucial for your hotel’s booking success, both as a marketing and distribution channel, particularly as online travel bookings continue to grow. This blog will look at some key insights that help you choose the right OTAs for your accommodation business.

OTA 52

OTA Travel Accommodation Market 52

STAAH

MARCH 3, 2024

The vibrant city hotel’s revenue strategy, driven by STAAH’s OTA connections, resulted in a remarkable 300% year-on-year increase in direct bookings since the transition. Its unique blend of comfort accommodation and a stimulating atmosphere makes it a preferred choice for both business and leisure guests.

OTA 109

OTA Online Sales Cancellation Services 109

Hotel Speak

JULY 24, 2024

Hotels have worked with third parties such as airlines, travel agents, online travel agents (OTAs) and the Global Distribution System (GDS) for decades. While the OTA owns the customer in the first instance, hotels can put in place systems to win over the customer and earn more revenue from each guest’s stay.

OTA 101

OTA Hotels Revenue Market 101

STAAH

OCTOBER 24, 2023

With 60% of visitors to Online Travel Agencies (OTAs) eventually checking out your website, the opportunity to secure commission-free direct bookings is substantial. Cost Savings: OTAs are marketing powerhouses, but they come at a cost. Customize it to reflect your brand and website seamlessly.

OTA 104

OTA Revenue Market Marketing 104

Hotelier Magazine

SEPTEMBER 26, 2023

In fact, quite the opposite, with a flurry of new consolidations announced this year and big brands such as Choice Hotels, Benchmark and many more all keen to sign on the dotted line and seal the deal. Compared to other sectors, however, the industry is still highly fragmented, without a single brand having significant global market share.

Hospitality 98

Hospitality OTA Market Share Revenue Management 98

SiteMinder

OCTOBER 22, 2024

Corporate Living Accommodation (CLA) offers tailored living solutions for professionals, government workers, and project staff across two prime Melbourne locations: Abbotsford and Hawthorn. Nu also mentions that community involvement is at the heart of everything the brand does.

Accommodation 52

Accommodation Operations Revenue Management Revenue 52

eZee Absolute

JANUARY 27, 2025

Be it luxurious accommodations, exclusive dining, or wellness experiences, Songkran visitors crave it all. ” Offer irresistible packages that blend accommodation with local experiencesthink water fights, Thai New Year rituals, and cultural excursions. During Songkran, travelers dont just stay longer; they spend more.

Upsell 52

Upsell Hotels OTA Revenue Management 52

Hotel Business

JANUARY 4, 2023

Hotel brands are getting into holiday rentals and holiday rental brands are starting to become more like hotels. is going to be increasingly tied to the accommodation they select.

Accommodation 105

Accommodation Travel Business Shopping 105

AskSuite

MAY 22, 2025

It provides 24/7, multilingual support across major communication channels like WhatsApp , website chat, and social mediaalways aligned with the hotels tone of voice and brand positioning. From frictionless communication to relevant offers and faster bookings, AI sets brands apart and fosters stronger guest loyalty.

Hospitality 52

Hospitality Scale Sales Travel 52

SiteMinder

JUNE 6, 2024

With rising costs, evolving guest behaviours and the varying types of accommodation businesses that have emerged, revenue management now means different things to different properties. I define revenue management as a way for accommodation properties to earn more,” says De Ponga.

Revenue Management 98

Revenue Management Revenue Management Accommodation 98

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions.

OTA 98

OTA Revenue Sales Hotels 98

Hotelogix

JANUARY 12, 2025

Whether it’s a well-crafted website, partnerships with OTAs, or engaging social media, creating a strong online footprint is how you turn searches into bookings. Website: Your Digital Storefront Your hotel’s website is the first step in building your brand’s presence. How to Sign Up with OTAs?

OTA 52

OTA Hotels Travel Services 52

Hotelogix

SEPTEMBER 22, 2024

Online Travel Agencies (OTAs) are an essential part of the modern hotel industry, allowing hotels to reach a global audience and offering travelers the convenience of booking accommodations from anywhere, anytime. This article will explore these pros and cons of OTAs in detail:  What Are Online Travel Agencies?

OTA 52

OTA Travel Business Email Marketing 52

STAAH

NOVEMBER 15, 2022

If you get it right, your guests will not only return, but also becomes your brand ambassadors, amplifying your marketing efforts. In fact, OTAs such as Expedia have updated their algorithms to give preference to properties that have been called out by guests for their fantastic guest experience. Focus on customer experience.

Hospitality 98

Hospitality OTA Travel Cancellation 98

Hotelogix

JANUARY 19, 2025

By implementing effective SEO strategies, hotels can reach more potential guests and reduce their dependence on costly OTA commissions. For hotels, this means appearing at the top of search results when potential guests are looking for accommodation in your area. This highlights the importance of a strong web presence for hotels.

OTA 40

OTA Events Accommodation Travel 40

Social Hospitality

MAY 8, 2025

Targeted social campaigns : Hotels partner with influencers and run highly targeted ads to reach specific travel segments, increasing brand awareness and conversions. OTA Sync is one of the software solutions on the market that focuses on booking engine excellence. It should be seamless , showing real-time prices and availability.

Digital Marketing 130

Digital Marketing Hotel Marketing Market Marketing 130

SiteMinder

JUNE 5, 2025

It helps define your property’s value, clarify your brand positioning, and attract the right type of guest. If you’re unsure how your accommodation stacks up or want to highlight why your hotel is worth a little extra, this guide will help. Hotels have more room to build a brand. It’s a business decision.

Motels 52

Motels Hotels Travel Market 52

Hotel Speak

DECEMBER 12, 2023

It is one of the popular accommodation providers in the entertainment district. The Hotel PMS with a channel manager tool to assist the Murdo-based motel with real-time rate and inventory distribution to sell more via OTAs. Through our distribution brand AxisRooms, we also offer Channel Manager and Revenue Management solutions.

Motels 105

Motels Operations Hotels OTA 105

eHotelier

JUNE 17, 2025

Step 5: Assess scalability and cost If your hotel has multiple properties or plans to expand, it is essential to choose a CDP that grows with your brand. The platform should accommodate additional properties, larger data volumes, and evolving needs, ensuring it remains a valuable asset as your operations become more complex.

Scale 59

Scale Upsell Hotels Hospitality 59

Cloudbeds

MARCH 23, 2023

In the hotel industry, eCommerce refers to the buying and selling of accommodation and related services over the internet. eCommerce sites include hotel websites and booking engines , online travel agencies (OTAs), metasearch engines , and other online platforms where hotels advertise and sell rooms. What is hotel eCommerce?

OTA 98

OTA Digital Marketing Market Marketing 98

Hotelogix

FEBRUARY 5, 2025

Working with the Right OTAs Online Travel Agencies (OTAs) are key to leisure travel bookings. Hotels should pick OTAs that match their target market and give good terms. Staying updated with OTA trends can help hotels choose the best platforms and optimize their presence effectively.

Travel 40

Travel OTA Hospitality Business 40

SiteMinder

SEPTEMBER 6, 2023

This seamless process is powered by sophisticated yet user-friendly online booking systems, hotel websites, and online travel agencies (OTAs). OTA booking : This is when a guest books through an online travel agent, such as Expedia or Booking.com. Hotels must be listed on the given OTA to appear as an option for that guest.

OTA 98

OTA Hotels Travel Addendum 98

Little Hotelier

JUNE 15, 2023

It now owns an incredible stable of OTAs, with sites like Hotels.com, Trivago and Vrbo all found beneath the group’s umbrella. On the hotel side, Expedia.com is used by all manner of accommodation providers, from multinational chains to holiday homeowners looking to make a bit of money on the side. What are the Expedia subsidiaries?

OTA 59

OTA Accommodation Hotels Travel 59

Hospitality Tech

JUNE 9, 2025

It enables schedule and rule enforcement, over-the-air (OTA) firmware and setting updates, notifications, as well as analytics and reporting for smarter energy management. Her focus will center on increasing AUV for existing operators while strategically expanding the brands presence into new communities.

Operations 52

Operations Management Consumer Branding 52

Fuel Travel

APRIL 28, 2023

Doesn’t look and feel like your hotel website This is especially important not only from a guest experience perspective, but also from a brand consistency perspective. While your hotel’s bottom line is, well, the bottom line, it’s more important for hotels to be accommodating to all guests, on property and online.

Shopping 86

Shopping OTA Hotels Revenue 86

MediaBoom

AUGUST 23, 2024

It involves crafting a compelling brand narrative, understanding guest preferences, and delivering targeted messages across multiple channels. The ultimate goal is to create a strong brand identity, generate demand, and maximize occupancy rates. Core Values, Mission, and Vision: These are the foundational pillars of your brand.

Resorts 87

Resorts Market Marketing Marketing Strategy 87

Little Hotelier

MAY 19, 2025

The aim of hospitality marketing is to attract guests, boost bookings and build brand visibility. Increase brand presence Putting your name up in lights online is easier said than done. And they wont advertise to just anyone theyll aim for only the most relevant and precisely targeted audiences.

Market 52

Market Marketing Hospitality Digital Marketing 52

Little Hotelier

MARCH 30, 2025

The right brochure in the right place will catch the eye of potential guests in a moment when theyre considering accommodation options, like when theyre asking for advice at your local tourist hub. The best will feature bold and stunning aesthetics, clear branding and a snappy tagline. Keep the information punchy.

Hotels 52

Hotels Dining Sales OTA 52

SiteMinder

MAY 25, 2023

If direct bookings continue to grow, and surpass OTA bookings, it would represent a huge shift in traveller booking behaviour and a meaningful opportunity for accommodation providers. About SiteMinder SiteMinder is the world’s leading hotel commerce platform, giving accommodation providers everything they need to succeed online.

Revenue 98

Revenue Cancellation Accommodation Hotels 98