How to make the most of online bookings at your hotel
SiteMinder
SEPTEMBER 6, 2023
However, digging deeper into the data, there is an important addendum to make. Research has shown that about 30% book their trips via travel agents or tour operators – about the same as book direct. Nearly half of self-proclaimed regular travellers preferred using OTAs, followed by direct booking, leaving only 20% for travel agencies.
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