Inn Quest

OCTOBER 24, 2023

Hoteliers often face the decision of whether to focus on direct bookings through their website or rely on Online Travel Agencies (OTAs) to fill rooms. Despite the rising popularity of OTAs, direct bookings continue to hold their own in the competitive landscape.

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OTA Hotels Market Marketing 52

Inn Quest

JUNE 6, 2023

When it comes to the future of online travel agencies (OTAs) and their role in the hospitality industry, there are a few key trends and factors to consider. In this post, let us focus on the reasons that will point toward the predictions and trends that have impacted OTAs.

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OTA Hospitality Cancellation Consumer 52

SiteMinder

AUGUST 28, 2022

It’s well established by now that OTAs (online travel agencies) are crucial for your hotel’s booking success, both as a marketing and distribution channel, particularly as online travel bookings continue to grow. This blog will look at some key insights that help you choose the right OTAs for your accommodation business.

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OTA Travel Accommodation Market 52

Hospitality Net

JANUARY 28, 2024

Your marketing content should tell a consistent "story" about your hotel’s value proposition and brand, and inspire travelers to consider and eventually book your property. This rule applies to your website copy and descriptions, OTA and directory listings, social media posts, digital marketing messaging, etc. This is marketing 101.

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Market Marketing Hotel Marketing Digital Marketing 184

Hospitality Net

JUNE 5, 2023

Wondering if it’s even possible for non-branded properties without massive marketing budgets to beat the OTAs at their own game, and drive more bookings to their website? Are you struggling to win the direct booking “war”?

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OTA Branding Market Marketing 173

Hospitality Net

DECEMBER 27, 2023

As consultants who are often brought on by hotel owners to represent their interests as asset managers, one of the first tasks we undertake to familiarize ourselves with the brand or property is to peruse the reviews and other feedback data.

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Operations OTA Hotels Branding 141

Hospitality Today

NOVEMBER 8, 2023

Strategic shift unifies multiple company brands under a single Lighthouse brand, improving customer service and communications

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OTA Branding Services 40

Hospitality Net

APRIL 13, 2023

OTAs show “breakfast included” as a primary search filter for hotel guests. In this ebook, you’ll see how thinking of breakfast as a profit center – setting, food, service, environment – impacts your hotel’s brand reputation and revenue management methodology. Did you know? One of these is their breakfast preferences. What does “.

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Services OTA Revenue Management Hotels 203

SiteMinder

MARCH 20, 2024

Learn more Revealing the transformation that SiteMinder inspired Understanding the challenges faced prior to implementing SiteMinder, Fon recalled the chaos of manual sales operations, especially when managing room allotments across multiple OTAs. “Without SiteMinder, managing room inventory manually was a cumbersome task.

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Revenue Branding Overbooking Operations 98

Travelboom Marketing

MARCH 21, 2024

Profitable Marketing Channels for Hotels CPC Marketing for Hotels Cost-per-click advertising can attract and retain customers , as well as introduce your brand to a new audience. Paid Search Advertising Paid search, or pay-per-click (PPC) ads, allow marketers to reach a broad customers base, that may or may not know about your brand.

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Market Marketing Cost Per Click Email Marketing 97

Cloudbeds

MAY 15, 2024

With rate parity in the hotel industry, if you sell a room on Booking.com for $100 per night, you will have to set the same rate on all other booking platforms, whether it’s other online travel agencies (OTAs) , metasearch engines, brick-and-mortar travel agents or your own website.

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OTA Hotels Revenue Management Revenue 52

Q4Launch

SEPTEMBER 21, 2023

By following these six steps for vacation rental branding , you can achieve this goal and showcase the unique qualities of each home. A BEAUTIFUL WEBSITE One big hurdle for many vacation rental management companies is reducing booking s from online travel agencies (OTAs). Remember, you don't have to go it alone.

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Branding Digital Marketing Services Market 52

Travelboom Marketing

MAY 3, 2024

This is where having lower rates than the OTAs, or at least staying within parity of OTA rates, is crucial for hotels for better ad visibility. The All options links are free booking links meaning that hotels and OTAs do not have to bid for placement here, hence they’re free.

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OTA Hotels Branding Real Estate 52

Hospitality Tech

NOVEMBER 8, 2023

Strategic shift unifies multiple company brands under a single Lighthouse brand, improving customer service and communications.

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OTA Branding Services 52

Skift Blog

JANUARY 16, 2024

Skift Take: As brand loyalty and consumer retention become increasingly important business metrics, travel brands must find new and innovative ways to reach and engage consumers. Amazon Ads Read the Complete Story On Skift

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Travel Consumer Branding Business 309

TravelNet

JUNE 28, 2023

Maybe you’re simply fed up with the commission fees you have to pay when guests book directly through an OTA? If so, you might not be fully aware of the Billboard Effect —the phenomenon in which listing on OTAs can effectively drive bookings to your website. OTAs often include reviews and ratings for their listed properties.

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OTA Branding Market Marketing 52

Hotelier Magazine

SEPTEMBER 26, 2023

In fact, quite the opposite, with a flurry of new consolidations announced this year and big brands such as Choice Hotels, Benchmark and many more all keen to sign on the dotted line and seal the deal. Compared to other sectors, however, the industry is still highly fragmented, without a single brand having significant global market share.

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Hospitality OTA Market Share Scale 98

STAAH

MARCH 3, 2024

The vibrant city hotel’s revenue strategy, driven by STAAH’s OTA connections, resulted in a remarkable 300% year-on-year increase in direct bookings since the transition. However, IDEAS was struggling to achieve this with constant connection issues with multiple online travel agents ( OTAs ).

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OTA Online Sales Cancellation Services 85

gcommerce

APRIL 11, 2024

Instead of relying on 3rd party cookies, we will need to lean on first-party data to deliver these focused, targeted and personalized messages to consumers that want to receive them from our brand. Their personal data in exchange for something of value from your brand. Consider it a trade. Hotel Metasearch.

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OTA Consumer Hotels Market 52

STAAH

APRIL 7, 2024

Lamrin Hotels also needed a suite of online travel agents (OTAs) to broaden its reach , including all major OTAs and some niche sites that are not connected to many channel managers. STAAH made it easy to connect to these OTAs. The booking engine was customised to fit Lamrin’s brand and is completely mobile responsive.

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Revenue OTA Hotels Services 80

STAAH

MARCH 12, 2024

Ensure that your hotel website is mobile-friendly to save OTA commissions and consider having a presence on popular Chinese travel apps. Connect with Chinese OTAs: Connect with at least one of the Chinese OTAs to increase your brand awareness among travelers from China.

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Travel OTA Hotels Services 79

Amadeus Hospitality

OCTOBER 19, 2023

The luxury Puerto Rico property has prospered despite a 4-year closure following Hurricane Maria in 2017, a global pandemic, and the adjustment of leaving the umbrella of one of the world’s largest hospitality brands. This includes a 65% growth in brand.com bookings and revenue YoY, paired with a 16% drop in OTA reliance.

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Resorts Branding Ancillary Revenue Revenue 59

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions.

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OTA Revenue Travel Hotels 98

STAAH

MARCH 17, 2024

STAAH becomes a game-changer Coming recommended by our key OTA partners as well as other industry professionals, STAAH boasted a suite of features to maximise revenue while allowing the key functionality of updating rates and availability across multiple OTAs via a two-way, real-time sync between a hotel and its connected online channels.

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Overbooking OTA Upsell Revenue 88

STAAH

AUGUST 29, 2023

Your target audience should define which channels you advertise on and which OTAs you partner with. Someone may get inspired by a friend’s social media post, while another begins the journey on an OTA or a search engine. Online Travel Agents OTAs are your billboards to acquire guests.

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OTA Email Marketing Marketing Strategy Market 84

Cloudbeds

APRIL 8, 2024

Many hoteliers question if it’s worthwhile investing in a direct booking strategy or if they can solely rely on online travel agencies (OTAs) like Airbnb, Booking.com, or Trip.com to fill occupancy. Integrating with these engines and offering real-time pricing and availability ensures that guests book directly instead of with an OTA.

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OTA Upsell Average Length of Stay Revenue 98

STAAH

OCTOBER 24, 2023

With 60% of visitors to Online Travel Agencies (OTAs) eventually checking out your website, the opportunity to secure commission-free direct bookings is substantial. Cost Savings: OTAs are marketing powerhouses, but they come at a cost. Customize it to reflect your brand and website seamlessly.

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OTA Revenue Upsell Market 79

STAAH

NOVEMBER 1, 2023

For steps on how to Add Country Rates via STAAH click here OTA Promotions OTA promotion feature allows a property to set up promotions on Booking.com via the MAX extranet. This feature supports creating NEW promotions created in the MAX extranet, and option to pull existing promotions created on OTA extranet.

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OTA Cancellation Market Marketing 90

Hotel Business

JANUARY 10, 2024

Wyndham willfully ignores the intense competition between hotel brands for guests and franchisees and the fact that existing brands regularly move up and down STR chain scales. Wyndham is focused on the past, ignoring the many new and legacy competing brands that are rapidly growing in the STR midscale and economy segments.

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Scale OTA Branding Market 69

Hotel Speak

MARCH 13, 2024

Ensure that your hotel website is mobile-friendly to save OTA commissions and consider having a presence on popular Chinese travel apps. Connect with Chinese OTAs: Connect with at least one of the Chinese OTAs to increase your brand awareness among travelers from China.

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Travel OTA Hotels Services 69

gcommerce

MAY 7, 2024

Google delays depreciation of 3rd party cookies (again) Brands and advertisers now have some extra time to prepare for the demise of 3rd party cookies. Our founder, Scott van Hartesvelt, discusses the battle against OTAs for direct bookings and one channel that could boost your hotel’s success. Learn more here.

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Digital Marketing Market Marketing OTA 105

Hotel Business

DECEMBER 7, 2023

While many consumers are brand- and rewards program-loyalists, we are finding more are seeking a unique hotel experience and destination. As such, hospitality brands have an incredible opportunity to capture this consumer market share by partnering with independent hotels and growing their global portfolio in places not previously considered.

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Consumer Branding Market Share Travel 104

Hotel Business

MAY 1, 2024

Patrick Pacious, president/CEO, Choice Hotels, opened the three-day event, telling Choice franchisees, “Together, we have achieved a new level of success and positioned our brands to capture even more of the growing demand for travel in the coming years.” By being good stewards of our core brands, we are driving our midscale performance.

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Casinos Revenue Branding OTA 59

Hotel Speak

OCTOBER 5, 2023

Since 2019, Rosastays, a young and progressive hospitality brand, has expanded its portfolio to 13 properties by 2023. Moreover, without the right solution, they couldn’t ensure real-time online distribution and couldn’t generate more sales via OTAs and their website.

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Revenue OTA Sales Operations 94

Hospitality Today

SEPTEMBER 19, 2023

The OTA has been actively pursuing a stronger presence in the U.S. over the past few years, and the introduction of a co-branded credit card is a strategic move to bolster this effort

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Travelboom Marketing

MARCH 21, 2024

If leveraged successfully, cost-per-click advertising can attract and retain customers , as well as introduce your brand to a new audience. Increase Direct Bookings One of the top benefits of CPC marketing for hotels is the compatibility with the property’s booking engine, allowing people to seamlessly book directly with the brand.

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Market Marketing Cost Per Click Marketing Strategy 52

STAAH

SEPTEMBER 5, 2023

STAAH’s SwiftBook Booking Engine is an example of a customizable solution that aligns with your brand and even accommodates special promotions or deals. OTAs provide travelers with options for comparing prices and deals, making them a crucial channel for attracting bookings.

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Hospitality Global Distribution System OTA Accommodation 89