SiteMinder

SEPTEMBER 26, 2022

An additional step is understanding the market segmentation of your local market: knowing what travellers are already staying in your market sets the tone for establishing fair share and fuels meaningful comparisons as well as realistic outlooks. Fair share in your market.

Hotel Marketing 95

Hotel Marketing Market Marketing Fair Share 95

Xotels

APRIL 3, 2024

Making sure you get your fair share of direct bookings allows you to compete with OTAs and avoiding to pay the hefty commissions on those bookings. Mix of business and leisure amenities and services (see how to target the bleisure market ). Benchmarking Benchmarking is a foundational element of revenue management.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

SiteMinder

OCTOBER 10, 2022

Generally speaking, an optimal compset includes 3-5 hotels that: Are located in the same geographical area as your hotel (some exceptions to this would be if your hotel is in a very remote area or the other hotels in your area have a distinctly different target market). Offer similar amenities and/or services.

Average Daily Rate 52

Average Daily Rate Occupancy Revenue Hotels 52

Hotel Speak

MAY 9, 2023

Implementing cost-saving measures: Based on the analysis, cost-saving measures are implemented in the areas where costs can be reduced without affecting the quality of service. Marketing By choosing the right marketing tools, such as a robust CRM system, hotels can capture and store guest data from all distribution channels.

Upsell 59

Upsell Hotels Revenue Operations 59