Thomas Hertkorn appointed Head of Online Marketing at a&o Hostels
eHotelier
MAY 21, 2025
a&o Hostels have announced the appointment of Thomas Hertkorn as the Head of Online Marketing, with the expert in performance and data-based strategies
Small Hotels, Big Dreams: Beating Online Marketing Challenges
Hotelogix
FEBRUARY 13, 2025
They have big budgets and entire teams dedicated to marketing, making it tough to stand out. The Online Marketing Maze Picture this: You're running a small welcoming hotel that guests love. But getting noticed online is tough. No time to learn online marketing while running the hotel. Did you know?
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Top Tips for Marketing and Selling Conference and Event Spaces
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FEBRUARY 7, 2025
Question for Our Hotel Marketing Expert Panel How can hotels effectively market and sell their conference and event spaces? What are the best practices and tips for achieving success?
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Thomas Hertkorn Reappointed as Head of Online Marketing at a&o Hostels
Hotel News Resource
MAY 23, 2025
Article - Thomas Hertkorn Reappointed as Head of Online Marketing at a&o Hostels - The expert in performance and data-based strategies returns to the company after five years to take up his former position.
Top 5 challenges independent hotels face in marketing their rooms online
Hotelogix
FEBRUARY 13, 2025
The hospitality industry has advanced to a new level; thanks to Internet that has helped hoteliers market themselves through various online channels. Online marketing helps hotels in establishing a brand identity, reaching out to millions of travelers and marketing rooms on a global platform.
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How Tech Advancements Drive More Immersive and Personalized Marketing Experiences
Social Hospitality
JUNE 6, 2023
Marketing is all about connecting with consumers. Recent technology can help streamline your campaigns and drive more immersive, personalized marketing experiences for each of your consumers. AI and Data-Driven Marketing AI is reshaping the way that marketers approach the market.
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How Tech Advancements Drive More Immersive and Personalized Marketing Experiences
Social Hospitality
JUNE 6, 2023
Marketing is all about connecting with consumers. Recent technology can help streamline your campaigns and drive more immersive, personalized marketing experiences for each of your consumers. AI and Data-Driven Marketing AI is reshaping the way that marketers approach the market.
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S.E.O. and Y.O.U.; What Can Search Engine Optimization Do For Your Brand?
Are Morch
AUGUST 19, 2024
SEO has kicked in the door of online marketing and set all-new standards for key business growth and marketing concerns. Getting educated on using a search engine optimization (SEO) company or agency is very wise. What Can Search Engine Optimization Do For Your Brand?
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The Value of Discounts in Online Marketing
eTourism
JUNE 7, 2012
From online vouchers to emailed discount codes, the benefits of using discounts in your online marketing campaign should not be overlooked. Here's a look at how you can use this tactic to drive traffic to your resort's website, as well as a few of the pot
How Can Hotels Integrate F&B Outlets into Marketing to Enhance The Guest Experience?
Refine
SEPTEMBER 26, 2024
Question for Our Hotel Marketing Expert Panel How can hotels incorporate their F&B outlets into their greater hotel marketing strategy? And how can they leverage the additional touchpoints in the customer experience? appeared first on Revfine.com.
Marketing 72
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Hotel digital marketing: Full guide for success
Little Hotelier
MAY 31, 2023
What is hotel digital marketing? Hotel digital marketing is the practice of promoting your property to potential guests using the internet. Digital marketing is great for small hotels, as it is more accessible and affordable than traditional marketing like broadcast and print media.
5 Online Marketing Resolutions Worth Keeping
eTourism
JANUARY 12, 2016
So, the tinsel is down, your cards have been recycled and the tree has been packed away for another year. Christmas is well and truly over. In fact, it's almost two weeks into 2016 already. But that doesn't mean it's too late to start thinking about your
5 Online Marketing Resolutions To Kick-Start the New Year
eTourism
JANUARY 12, 2015
Now that we're nearly two weeks into 2015, take a moment to think about the marketing goals you hope to achieve in the year ahead. Have you identified what's already working for you and the areas you need to adjust to make this year's campaigns just as su
How Will Google Glass Change Online Marketing?
eTourism
FEBRUARY 11, 2014
Google's innovative and controversial new product Google Glass will be made available to the public later this year. With the launch date imminent, it's time to start thinking about how such technology will impact the way consumers search for and interact
3 Tactics To Drop From Your Online Marketing Campaigns in 2015
eTourism
JANUARY 19, 2015
Marketers, much like almost everyone else, are under pressure to do more. Sign up to more social media platforms, publish more blog posts, create more email campaigns, drive more results. Often, doing more works. Emailing your guests on a more regular bas
Digital Marketing for Manufacturers – 7 Important Elements
MediaBoom
APRIL 11, 2023
Digital marketing for manufacturers modernizes what is still, for many such companies, an old-school, outbound means of promoting themselves and their products. A digital marketing strategy will allow your company to achieve more of its goals in a measurable way. Digital marketing for manufacturers uses inbound over outbound methods.
Hotel email marketing: Guide for small hotels
Little Hotelier
OCTOBER 11, 2023
Hotel email marketing is an online marketing technique that helps hoteliers reach a broader audience via email. Hotel email marketing has been done in the hospitality industry for decades now, since email has become a normal part of our everyday lives. Learn more Why is hotel email marketing important?
Maximizing Online Visibility: 5 Strategies For Local Businesses
Social Hospitality
MAY 12, 2023
Here are strategies you can implement to maximize your brand’s online visibility and stand out among the crowd. Hire Marketing Pros One of the ways to maximize your online visibility is through digital marketing. Most online searches are by people who are looking for local information. Invest in paid ads.
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8 hotel marketing trends & how properties can prepare
Cloudbeds
JANUARY 17, 2024
With restrictions to third-party data and new AI tools, lodging operators must familiarize themselves with the different hotel market trends and strategies to stand out from the crowd. Here, we look at how the travel landscape is evolving and the latest trends to shape your marketing strategies this year.
Commercial Real Estate Marketing – The 11 Best Practices
MediaBoom
JULY 18, 2023
For a good reason, commercial real estate marketing is a hot topic. According to eMarketer , digital marketing spending surpassed traditional marketing channels for the first time in 2019. But, how can you make your real estate company stand out from the crowd and attract clients online?
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Real Estate Digital Marketing – 12 Tactics to Drive Leads
MediaBoom
JULY 4, 2023
Keeping up with the busy real estate market means real estate digital marketing can take the backseat. If you’re not keeping up with digital marketing in the real estate business, you’re missing out on leads. What is real estate digital marketing? Hiring a real estate digital marketing agency can make it easier.
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Maximizing Online Visibility: 5 Strategies For Local Businesses
Social Hospitality
JUNE 1, 2023
Here are strategies you can implement to maximize your brand’s online visibility and stand out among the crowd. Hire Marketing Pros One of the ways to maximize your online visibility is through digital marketing. Most online searches are by people who are looking for local information. Invest in paid ads.
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What are the Best Marketing Strategies for Hotels on a Budget?
Refine
JUNE 3, 2024
Question for Our Hotel Marketing Expert Panel For hotels with a smaller budget, what marketing strategies carry the biggest impact? Question by Cory Falter) Our Marketing Expert Panel Thom de Graaf - Online Marketing The post What are the Best Marketing Strategies for Hotels on a Budget?
Best Practices for Revenue-Generating Email Marketing
Refine
DECEMBER 6, 2023
Question for Our Hotel Marketing Expert Panel What are the best practices for driving revenue-generating email marketing and for collecting valid email addresses from guests?
22 Tailored Digital Marketing Strategies for Luxury Brands
MediaBoom
MARCH 15, 2024
A recent Statista report forecasts that by 2025, over ten percent of all retail sales in the United States will stem from mobile commerce, underscoring the critical need for luxury brands to innovate their digital marketing strategies. In traditional marketing, stories are used to create a new need among potential clients.
3 Ways To Excel at Content Marketing in 2016
eTourism
JANUARY 20, 2016
We could all use a little motivation at the beginning of the year, and especially, perhaps, when it comes to your hotel's content marketing campaign. That's because maybe above every other kind of online marketing tactic, content production could never be
Marketing 52
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Bed and breakfast marketing: Complete guide for your B&B
Little Hotelier
AUGUST 29, 2023
What is bed and breakfast marketing? Bed and breakfast marketing is a specific approach to marketing your B&B business for attracting potential guests, getting more bookings, and increasing room revenue. However, bed and breakfast marketing can be very challenging at times, for a few reasons: 1.
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Make Partnership Marketing the Next Tactical Step for Your Hotel
eTourism
SEPTEMBER 24, 2019
After establishing your online marketing strategy, the next big step for your hotel is partnership marketing. By developing a mutually beneficial arrangement with a local business that shares the same values or goals as your brand, you'll be taking your m
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3 Steps to Streamline Your Email Marketing Campaigns
eTourism
DECEMBER 2, 2015
Email is an essential component of any hotel's online marketing campaign, but crafting great email content takes time, effort and money. With a little bit of planning and creativity, however, driving results with your email output needn't eat into your re
Give These Outdated Content Marketing Strategies The Slip in 2018
eTourism
DECEMBER 17, 2017
The online marketing industry is constantly evolving, and the cycle from next big tactic to waste of time moves pretty fast. If you're using any of the content marketing strategies listed below, it's time for a fresh approach. Generic, Churned-Out Co
Why Email Marketing and Database Management is More Important Than Ever
eTourism
MAY 19, 2020
The coronavirus has negatively impacted the hotel industry in different ways, but one of the many online marketing methods that is proving to be more important than ever is email marketing. With travel restrictions in place for many countries, email marke
3 Bad Marketing Habits It’s Time To Break
eTourism
JUNE 2, 2014
Running a successful online marketing campaign is pretty demanding. Most of us are juggling multiple social media accounts, scheduling new content, creating email campaigns, optimising for Google, constantly analysing datathe list goes on. With so much to
Marketing 52
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Maximizing Online Visibility: 5 Strategies For Local Businesses
Social Hospitality
JUNE 1, 2023
Here are strategies you can implement to maximize your brand’s online visibility and stand out among the crowd. Hire Marketing Pros One of the ways to maximize your online visibility is through digital marketing. Most online searches are by people who are looking for local information. Invest in paid ads.
Business 130
130 
3 Tips For Better Video Marketing on Social Media
eTourism
FEBRUARY 28, 2016
Almost 90% of businesses say that video is now part of their social media mix, but succeeding at this relatively new form of online marketing comes with its own set of challenges. Paying attention to these 3 key areas will help you create videos that enga
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How To Incorporate Guest Feedback Into Your Hotel’s Marketing Strategy
eTourism
APRIL 19, 2017
Whatever else changes in the online marketing world, reviews will continue to form an integral part of the hotel shopping process for your guests. More than half of travellers around the world won't even consider booking a hotel before reading what previo
How To Clean Up Your Contact List For Better Email Marketing Results
eTourism
JUNE 11, 2014
Email remains one of the very best ways to reach your guests online. Low quality, outdated contact lists will seriously hamper your online marketing campaign, so if you can't r But that's only if you're reaching people that actually want to hear from you.
MedSpa Digital Marketing – The Complete Guide
MediaBoom
AUGUST 25, 2023
Today more than ever, businesses across all industries must market themselves. As medspas have grown across the country, so too has the rise of medspa digital marketing. In this informative, detailed guide, we will delve deep into medspa digital marketing. Okay, so that’s the medspa part of medspa digital marketing.
Modern Bank Marketing – A Comprehensive Guide (2023)
MediaBoom
MARCH 14, 2023
What’s not to love about the digital age of bank marketing? But it’s a whole different story for marketers who are scrambling to keep up with the pace of technology. Bank marketing today isn’t what it used to be just a few years back. Bank marketing today isn’t what it used to be just a few years back. A lot is changing.
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How to be present for your guests at every stage of their hotel booking journey?
STAAH
MAY 2, 2023
Is your marketing strategy aligned to it? With 92% of the travellers relying on a review before making a booking, this is extremely important in your marketing strategy. Email marketing, social media and blogs are a good channels to leverage at this stage of the travel funnel. Have you heard about it? Why should you care?
Hotel Website Design Digital Marketing Solutions with eTourism
eTourism
MAY 29, 2019
At eTourism, we're committed to optimised hotel website design and powerful online marketing strategies that generate exposure and increase direct bookings. If you're as keen as we are about getting customers to book direct, take a look at our list of pre
Lesson 10: How To Brand YOU w/ Shama Hyder
A Sales Guy
JUNE 26, 2017
On this lesson of #TaughtLeaders we will get schooled by Shama Hyder, a web and TV personality, a bestselling author, and the award-winning CEO of The Marketing Zen Group—a global online marketing and digital PR company. Shama graduated in one of the worst recessions we’ve seen since The Great Depression.
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The Rise of Virtual Restaurants: Navigating the Digital-First Dining Landscape
Social Hospitality
OCTOBER 10, 2023
It’s also critical to be strategic about the brand’s restaurant photography strategy to extend the depth of marketing through visuals. They use “digital-first” marketing Virtual restaurants rely heavily on online food delivery apps and platforms to reach their customer base.
Dining 147
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Marketing With Social Media? Try Some Local European Networks
eTourism
MARCH 11, 2010
For online marketers, optimizing for social media has become not just interesting, but a must. All major search engines have embraced social media. And with Google incorporating Facebook content into its real time results the integration of social media a
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Tips for Inspiring and Maintaining B2C Guest Loyalty in Hospitality
Refine
FEBRUARY 25, 2025
Question for Our Hotel Marketing Expert Panel How can hotels successfully inspire and maintain guest loyalty in a B2C context? What are the best practices and tips for delivering results?
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