Market research suggests that AI in the hospitality industry will grow by 10% over the next four years. This is on par with AI as a whole. Regardless of the industry, betting on artificial intelligence is a smart move.
But what exactly does this look like? Automated room reservations? Robot bellhops? Self-making beds? An ice machine that can recommend the best restaurants in town?
Maybe. When it comes to AI, the possibilities are nearly limitless. That’s why the team at Hospitality Taskforce is staying ahead of all the latest technology before it makes its way to our industry. AI may be most likely to make an impact in the following areas:
Robotic Room Service
If you like a little machine with your Denver omelet, you might be in luck: robotic room service is a thing! Companies, such as Savioke, already sell service robots while continuing to update and perfect their product. And some hotels, such as the Residence Inn Marriott at LAX, already use them.
Chatbots
Chatbots are fairly common and have increased in popularity dramatically since the COVID pandemic. While they can frustrate users with complicated questions, they’re largely helpful for those who don’t want to wait in a queue for a human, who have straightforward concerns, and who have questions during non-business hours.
Analytics
When it comes to business (and anything else), knowledge is power. Analytics allow companies access to important data that empowers them with insight into present and future customers. AI has been used to help hotels sort through customer surveys and online reviews to show them where they thrive and where they need to improve.
In-Room Perks
AI technology can give guests the opportunity to change rooms if they’re unsatisfied. It can also allow them to follow maintenance and house cleaning schedules, control room temperature, request shuttles or concierge services, and use a smart mirror to brush up on the news while they’re brushing their teeth.
Virtual Reality
A picture might paint a thousand words, but virtual reality paints even more, which makes it an important marketing tool for any company trying to show customers exactly what they can offer. For places like hotels, VR systems allow potential visitors to experience what the rooms look like, explore the perks, and get a feel for the pool, gym, restaurant, and more.
We might not be on par with The Jetsons just yet, but the future is coming, in more ways than one. AI integration in the hospitality industry offers convenience for customers while saving employees more time to focus on client relationships. It helps assure an enjoyable experience, giving people a reason to come back for more.
Hospitality Taskforce provides hotels and hotel management companies with a network of the highest quality, most experienced professionals in the areas of sales, catering, general management, and operations on a temporary basis. Contact us to learn how we can help your business grow.