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Louisville, KY Hotel Market: Room to Grow

Hospitality Net

Since 2020, the Louisville hotel market has seen an increase in leisure travel associated with bourbon tourism, its nearby universities, and the Kentucky Derby. It is because of these large demand generators that the market has been able to recover most of its occupancy-based COVID-19 losses.

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The 7 top hotel marketing channels and how to make the most of them

Hospitality Net

The global online travel market is estimated to be worth an impressive $1 billion in 2030. To get your piece of the pie, you need to cover multiple hotel marketing channels and optimize them for direct booking revenue. The demand is there, but are you capturing your share of it?

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Can ChatGPT Replace Human-Created Hotel Marketing Content?

Hospitality Net

Any marketing content that describes your product - in this case your hotel - must be original, authentic, enticing and believable. Your marketing content should tell a consistent "story" about your hotel’s value proposition and brand, and inspire travelers to consider and eventually book your property.

Market 175
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Navigating Traveler Behaviors: Key Insights for Hotel Marketing Pros

Hospitality Net

Recently Expedia Group released their 2023 Q1 Traveler Insights Report. I brought this interesting piece of research to the great minds at the HSMAI Marketing Advisory Board to discuss the trends and explore if they align with what we are seeing in the industry.

Market 100
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Hyper-Personalization: the Future of Hotel Marketing

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Modern consumers expect personalized experiences in many aspects of their lives - from online shopping to streaming services - making it very important that hotels find ways to offer the same level of personalization that travelers expect in their next hotel stay.

Market 133
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Anchorage, Alaska: Hotel Market Trends and Conversions to Housing

Hospitality Net

While Anchorage was significantly affected by the pandemic, a surge of independent travelers boosted the economy in 2021. Furthermore, the conversion of hotels to permanent housing has reduced the hotel supply in Anchorage and contributes to recent trends.

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Boston Hotel Market Update: Ten Things to Know

Hospitality Net

The three key demand channels have returned to an approximation of their pre-pandemic levels (conventions and business travel up, leisure down), and the city’s RevPAR has improved to third in the nation, supplanting Miami and various West Coast rivals. Boston is back. Here are ten things to know about the city.