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How hotel marketers can successfully navigate the sunsetting of Google’s Cost per Acquisition (CPA) and similar commission-based bidding

Amadeus Hospitality

Starting in April 2024, new hotel ad campaigns will no longer feature these bidding options, and existing campaigns will transition to alternative methods by October 2024. Performance Max for Travel Goals : Implementing multi-channel campaigns for broader reach.

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The Future of Travel: Trends and Predictions in the Hospitality Industry

Hotel Speak

But it’s an industry that never stays static; it evolves and adapts to the changing demands of travelers and the global scene. With an exciting future unfolding, this article aims to explore the trends and predictions shaping the future of travel and hospitality.

Travel 98
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Why Do Hotels Still Prefer Offline Travel Agents?

The Cosmos

Many people these days depend on tours and travel agencies. Travel agencies are of two types: online and offline travel agencies. Online travel agencies look super cool with their discounts to get things done quickly. Today, we are going to show you why these people do still prefer offline travel agents.

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Navigating the 2024 Hospitality Trendscape – A Guide for Hoteliers

Hotel Speak

The dust has settled, the masks are tucked away (mostly), and the travel industry finds itself barreling into 2024, not quite a post-pandemic world, but one forever changed. Immersive AR (Augmented Reality) and VR (Virtual Reality) experiences transport guests from their rooms to the heart of a bustling market or the peak of a mountain vista.

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COVID-19 – Hotel Marketing Considerations

Spherical

We encourage you all to keep in touch, keep communicating, and keep the conversations going here and on our multiple channels: @sphrcl and can connect directly with Adam @adwal or LI See a collection of our hotel marketing considerations during this time.

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Hotel Market Segmentation

Xotels

It allows you to target and market to a variety of consumer groups with different behaviour with an offer that matches their needs and budget level. What is Hotel Market Segmentation? As a revenue manager or hotelier, your hotel market segmentation shall help to identify the purpose of the trip: either business or leisure.

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Hotel industry statistics: Guide for hotels

SiteMinder

Hotel industry statistics refer to data and metrics relating to hotels and other accommodations in the industry. Hotel statistics may include occupancy rates, revenue figures, guest statistics, cancellation rates, booking channel statistics and more. Hotel occupancy will increase 2.5% globally next year.