SiteMinder

SEPTEMBER 26, 2022

This blog provides an introduction to hotel market segments, including practical help to identify a hotel’s ideal target segments and tips on attracting guests in a chosen segment. What is hotel market segmentation? Hotel market segmentation is a strategy used to identify key customer segments in a hotel.

Hotel Marketing 95

Hotel Marketing Market Marketing Fair Share 95

Up Hotel

AUGUST 21, 2023

In the fast-paced world of the hotel industry, where trends change rapidly and competition is fierce, having solid hotel marketing strategies is essential for success. One powerful tool that can significantly contribute to crafting effective marketing plans is the SWOT analysis.

Marketing Strategy 52

Marketing Strategy Hotel Marketing Market Marketing 52

Up Hotel

AUGUST 21, 2023

Plus, we’ll chat about how marketing agencies like us can lend a helping hand to hotel clients, showing them how to make the most of this approach. Understanding How SWOT Analysis Can Be Applied To Hotel Marketing Conducting a SWOT analysis for your hotel clients can be incredibly helpful.

Marketing Strategy 52

Marketing Strategy Hotel Marketing Market Marketing 52

Hotel Speak

DECEMBER 31, 2023

Artificial Intelligence (AI) is undoubtedly reshaping the world, and the travel industry is no exception. A lot has been shared about the power of AI in streamlining hotel operations and revenue management , and the trave l industry is starting to feel the impact of this technology, especially when it comes to planning and researching trips.

Business 68

Business Travel OTA Intent 68

Hotel News Resource

AUGUST 8, 2023

The OTAs have come out with some fantastic loyalty programs to take your guests. We do and on today’s podcast we dig into Expedia and VRBO’s new One Key loyalty program, the 2023 travel study, and what you need to do to keep your guests loyal to you. Do you have a solution?

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OTA Hotel Marketing Market Marketing 52

Webrezpro

MARCH 13, 2023

Online travel agencies (OTAs) like Expedia provide a reliable source of bookings, bringing more visibility to your property than you could reach alone. Expedia […] Source

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OTA Travel Hotel Marketing Management 86

Travelboom Marketing

APRIL 29, 2024

Guests are getting back to pre-pandemic travel habits whether or not employees have returned, so hoteliers may need to evaluate their reputation and employer offerings or lean on outsourcing to help fill in gaps. Rising Cost of Commissions Two-thirds of those surveyed agreed that online travel agency (OTA) competition is a top challenge.

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OTA Travel Hiring Market 52

Xotels

SEPTEMBER 22, 2022

Today’s traveler’s journey is more fragmented than ever. Maintaining a holistic, cross-channel approach is essential and always is highly-recommended by our hotel management company. In August 2022, the Expedia Group released a new algorithm update that affects how properties appear in the OTA’s search results.

Hotel Marketing 40

Hotel Marketing Market Marketing OTA 40

SiteMinder

FEBRUARY 8, 2024

What are Chinese travellers? Chinese travellers are individuals residing in China who travel domestically within their country or internationally to various destinations around the world. Table of contents Why should you capture the attention of Chinese travellers?

Travel 52

Travel Market Marketing Tourism 52

The Cosmos

JANUARY 11, 2023

Many people these days depend on tours and travel agencies. Travel agencies are of two types: online and offline travel agencies. Online travel agencies look super cool with their discounts to get things done quickly. Today, we are going to show you why these people do still prefer offline travel agents.

Travel 52

Travel Hotels Hotel Marketing Cancellation 52

eTourism

SEPTEMBER 19, 2018

Competing against Expedia, Booking.com and the other major online travel agents for travellers' attention and bookings is an ongoing battle for all hoteliers. These OTAs are masterfully designed to convert holiday browsers into room bookers within just a

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OTA Travel Hotels Hotel Marketing 52

Travelboom Marketing

MAY 3, 2024

Google Maps When browsing an area on Google Maps, hotel icons appear with prices. Clicking on a hotel reveals more information and the option to book, utilizing Hotel Ads data. Google Travel Google Travel is a dedicated platform for trip planning.

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OTA Hotels Branding Real Estate 52

gcommerce

APRIL 1, 2024

As you read this, you're likely content with your hotel marketing and distribution strategy. Missing in that analysis is the amount of potential business they are ceding to OTA's or, worse yet, their competitors. For too long, the hospitality industry has managed marketing with an emphasis on the expense side of the ledger.

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OTA Revenue Market Share Market 52

Hotel Speak

JULY 28, 2023

Here’s what you need to know about digital nomads and how you can attract them to your hotel or vacation rental. Digital nomads generally combine remote work and travel for various reasons and lengths of time. Obviously they love travel, but here are a few things you need to know about these travellers.

Travel 74

Travel OTA Accommodation Tourism 74

Hotel Speak

MAY 19, 2023

76% of business travelers plan to extend a work trip for leisure in 2023, and 28% of travelers plan to take a flexcation, according to Expedia’s Value Index 2023. The numbers don’t lie: “bleisure” travel is more than a trend; it’s a new traveler’s behavior. What is “bleisure” travel?

Business 59

Business Travel Occupancy Services 59

gcommerce

AUGUST 21, 2023

On the surface, hotel metasearch may seem like yet another distribution channel, but it's vital to any successful hotel marketing strategy. Metasearch can improve the guest experience, help you beat online travel agencies (OTAs) to recapture direct bookings, and effectively target "bottom of the funnel" guests.

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OTA Hotels Market Marketing 52

STAAH

JUNE 20, 2023

Understand your playing field and define your identity Travellers can turn to OTAs, social media or search engines to find and book a property that suits their travel needs. With hundreds of OTAs and countless social media channels, being present to everyone is not a realistic option.

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Digital Marketing Marketing Strategy OTA Email Marketing 91

STAAH

DECEMBER 6, 2022

Revenge Travel, Sustainability, Direct Bookings & Unique Experiences were clearly a thing in 2022. 11 Travel Terms & Hospitality Industry Trends you should know about. Trip stacking to buddymoon , fresh travel ideas post-pandemic has led to the creation of travel glossary 2.0. Are you familiar with it?

Hospitality 98

Hospitality OTA Travel Market 98

Travelboom Marketing

APRIL 5, 2024

In the realm of boosting direct bookings, numerous hotels find themselves constrained by a finite set of strategies. And while paid search options like Google Ads and Microsoft Ads can yield impressive outcomes, they still lack the capability to dynamically integrate a hotel’s rates into the travelers’ decision-making process.

Market 52

Market Marketing OTA Hotels 52

SiteMinder

DECEMBER 3, 2023

Holiday bookings refer to the reservations made by individuals or groups for accommodation, travel, and other related services during their vacation period. For hotels, this underscores the importance of having robust hotel management software to efficiently handle the influx of reservations, especially during peak holiday seasons.

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Cost Per Click Travel OTA Consumer 105

STAAH

NOVEMBER 15, 2022

Goodbye bland travel experiences. Modern travellers are redefining what hospitality looks like in 2023 and beyond. Hot off the press, Booking.com revealed what modern travellers are seeking – it’s not just another holiday. A large section of travellers are seeking to get away from the grips of technology and closer to nature.

Hospitality 85

Hospitality OTA Travel Upsell 85

Travelboom Marketing

MARCH 21, 2024

When guests book through the hotel instead of a third-party website or OTA, the hotelier can forgo hefty commission fees and enjoy complete control over the booking experience. A hotel can opt to use manual or automated adjustments to increase efficiency and maximize profits.

Market 52

Market Marketing Cost Per Click Marketing Strategy 52

gcommerce

JUNE 26, 2023

Kayak Kayak offers the ability to book not just hotels but also flights, rental cars, full vacation packages, and even trains and buses. With so many options, many travelers use Kayak as a one-stop shop for their travel booking, making it our recommendation for your next metasearch channel.

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OTA Intent Market Marketing 52

Hotel Speak

APRIL 10, 2024

Feeling the pinch of OTA commissions? One way to drive direct business at a generally lower acquisition cost is through affiliate marketing, a powerful alternative to reclaim direct bookings and build stronger guest relationships. You’re not alone. Their fees can really take a big bite out of the bottom line.

Market 88

Market Marketing OTA Hotels 88

eTourism

MARCH 14, 2018

At a time when older generations are tightening their purse strings, adventure-hungry millennials are spending more on travel than ever. Unsurprisingly, it's OTAs that are seeing most of this increased spending, with data revealing that more than 50% of t

Travel 52

Travel OTA Hotel Marketing Market 52

The Hotels Network Blog

NOVEMBER 2, 2023

Since the advent of OTAs, hoteliers have been on a mission to rethink their direct booking strategies to make their offerings stand out as the best on the market. Gone are the days when free Wi-Fi access sufficed to entice users to hit that booking button on the hotel’s website!

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OTA Travel Market Marketing 52

SiteMinder

FEBRUARY 25, 2024

Table of contents Latest news in the hospitality industry A year of increased stability and growth At the beginning of 2023 the focus was firmly on growth, particularly given the effects of COVID on the travel sector over the preceding years. First, to infrastructure: 103,230 rooms are scheduled to open this year in 865 US hotels.

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Hospitality Cancellation OTA Tourism 52

eTourism

JULY 25, 2013

Online Travel Agencies (OTAs) and booking channels such as Booking.com, Webjet and Wotif.com have been a boon for the hospitality industry, providing a proven conduit for filling up rooms that would have otherwise stayed empty.

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OTA Travel Hospitality Hotel Marketing 52

eZee Absolute

DECEMBER 11, 2023

But what exactly is it, and how can it make your hotel operations easier? A hotel channel manager is a software that allows hotels like yours to manage their online inventory and rates across multiple booking channels, such as online travel agencies (OTAs), global distribution systems (GDSs), and your website as well.

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Management OTA Overbooking Global Distribution System 59

Travel Media Group

JULY 20, 2022

Suite Spot Podcast · 98 - Travel Media Group Celebrates 1 Million Guest Reviews Responded To Episode Transcript Our podcast is produced as an audio resource. Ryan Embree: Welcome to Suite Spot where hoteliers check in and we check out what's trending in hotel marketing. I'm your host, Ryan Embree. Hello everyone.

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Travel OTA Management Branding 52

Hotel Speak

FEBRUARY 1, 2024

After weeks of polling hoteliers from around the world, we can now deep-dive into the results and see what trends and predictions hotel teams are looking at for 2024. The 2023 results showed that hoteliers were hopeful of the return of business travel and group business, and mindful of short booking windows.

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Revenue Management Revenue Management Forecasting 96

gcommerce

MARCH 25, 2024

In the highly competitive hospitality industry, increasing direct bookings is crucial for hotels and other accommodation providers. Offer Competitive Rates and Value-Added Perks To entice guests to book directly, provide competitive rates that are at least on par with OTA prices.

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OTA Email Marketing Digital Marketing Accommodation 59

SiteMinder

JANUARY 8, 2024

Successful hotel management is about being able to adapt and meet challenges within a range of roles and responsibilities. Placing yourself on a scale of personal growth is especially important for a hotel manager. There are always new strategies, traveller preferences, or industry technologies emerging to keep track of.

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Operations Management OTA Hotels 59

Travelboom Marketing

AUGUST 3, 2023

Per TravelBoom’s 2023 Leisure Travel Study , 48% of leisure travelers begin their vacation planning process by using a search engine. OTAs and vacation rental sites round out the top three, though, very far behind search engines. OTAs and vacation rental sites round out the top three, though, very far behind search engines.

OTA 52

OTA Travel Hotels Branding 52

eTourism

MARCH 21, 2017

For most hotels, online travel agents are a necessary evil. Like it or not, they're the first port of call for most travellers researching their breaks online, and if your property is not listed you're going to miss out on a huge amount of exposure.

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OTA Travel Hotels Hotel Marketing 52

Q4Launch

FEBRUARY 1, 2022

It’s the perfect time to remind your customers about the advantages of booking direct instead of through online travel agencies (OTAs). Online travel agents (OTAs) like Expedia and Priceline are huge competitors in the travel industry. Now, let’s get into what those benefits are!

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OTA Travel Business Market 52

Hotel Speak

MARCH 29, 2023

GuestRadar is an innovative and powerful market intelligence tool that provides hoteliers with predictive travel trends and comprehensive information about travelers visiting their destinations. It only takes a few clicks to filter data by budget, travel month, and ADR.

Market 59

Market Marketing Travel Digital Marketing 59