MediaBoom

JULY 5, 2023

If your current hotel marketing initiatives are falling short, you’re likely frustrated after investing significant time and effort with little to show for it. Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers.

Hotel Marketing 82

Hotel Marketing Market Marketing Marketing Strategy 82

Inn Quest

JULY 10, 2023

Wondering how to map out the perfect hotel market segmentation strategy that keeps your hospitality business ahead of the curve? As markets continue to prioritize brands that cater to individual preferences the best, every business’s success depends on how well it offers personalized experiences to end-users.

Hotel Marketing 52

Hotel Marketing Market Marketing Target Marketing 52

Up Hotel

AUGUST 21, 2023

Plus, we’ll chat about how marketing agencies like us can lend a helping hand to hotel clients, showing them how to make the most of this approach. Understanding How SWOT Analysis Can Be Applied To Hotel Marketing Conducting a SWOT analysis for your hotel clients can be incredibly helpful.

Marketing Strategy 52

Marketing Strategy Hotel Marketing Market Marketing 52

Catala Consulting

JANUARY 9, 2024

Introduction In the competitive landscape of hotel marketing, the cost of acquiring new customers is a pivotal metric for success. Embracing Digital Marketing Digital channels offer cost-efficient marketing avenues.

Hotel Marketing 52

Hotel Marketing Market Marketing Real Estate 52

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. Luxury hotel marketing is designed to tell the story of your luxury resort brand and set you apart from competitors by building awareness of what makes your brand exceptional. What is a luxury hotel?

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

Travelboom Marketing

APRIL 9, 2024

In her previous position as a Digital Marketing Consultant at Shift Digital, Livernois regularly audited websites for over 80 dealerships nationwide and provided expert consultation on email marketing practices.

Business 98

Business Digital Marketing Email Marketing Market 98

Intelity

MAY 11, 2023

3 key reasons your hotel marketing plan should include your new guest technology There are several functions of a successful hotel marketing plan, and a lot of them revolve around your property’s digital footprint. In today’s digital age, hotel guests are no strangers to new tech integrations and offerings.

Hotel Marketing 52

Hotel Marketing Market Marketing Marketing Strategy 52

STAAH

JUNE 20, 2023

Shaving off costs on some digital marketing activities can have an undesirable effect – we call these the essentials of digital marketing. Understand your playing field and define your identity Travellers can turn to OTAs, social media or search engines to find and book a property that suits their travel needs.

Digital Marketing 91

Digital Marketing Marketing Strategy OTA Email Marketing 91

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable.

Digital Marketing 67

Digital Marketing Services Market Marketing 67

eZee Absolute

FEBRUARY 15, 2024

According to PhocusWire , 45% of global unique visitors in travel come from metasearch engines, exceeding OTAs in the US. Now that you see the endless benefits, let’s dive into how metasearch engines can transform your hotel’s marketing game. So, emphasize your competitive advantages!

Market 52

Market Marketing Email Marketing Marketing Strategy 52

Travelboom Marketing

MARCH 11, 2024

An accomplished experiential marketing agency knows how to push the boundaries of traditional advertising to generate brand awareness and customer loyalty using creative, innovative services. Millennials now outnumber everyone else; this crowd loves to travel, and they place a high value on experiences.

Market 98

Market Marketing Events Hotels 98

gcommerce

MARCH 25, 2024

In the highly competitive hospitality industry, increasing direct bookings is crucial for hotels and other accommodation providers. Run targeted ad campaigns to reach potential guests and promote direct bookings by highlighting the advantages of booking through your hotel’s website.

OTA 59

OTA Email Marketing Digital Marketing Accommodation 59

Hotelier Magazine

SEPTEMBER 12, 2023

The same applies to different forms of digital marketing and we are seeing how the travel industry is applying AI across many disciplines. SEO continues to be a key marketing tactic for travel businesses and comprehensive travel SEO touches on a wide range of different tactics and strategies.

Digital Marketing 52

Digital Marketing Scale Email Marketing Market 52

Fuel Travel

JULY 24, 2023

Email is one of the only forms of direct communication a hotel has with its guests. An email strategy should be nurtured, well thought out, and cultivated to its fullest potential. In this article, we will explore automated hotel email marketing examples that can help your hotel stand out from the crowd.

Email Marketing 75

Email Marketing Market Marketing Consumer 75

Travel Media Group

JUNE 3, 2021

He demonstrates how to distinguish properties in your hotel group portfolio from local competition and how to get buy-in from your hotel staff for new initiatives at the property level. Ryan Embree: Welcome to Suite Spot where hoteliers check-in and we check out what's trending in hotel marketing.

Email Marketing 52

Email Marketing Digital Marketing Market Marketing 52

gcommerce

FEBRUARY 13, 2023

5 Must-Have Hotel Marketing Channels Last week, in “ Hotel Marketing in a Down Economy, ” GCommerce’s Founder, Scott van Hartesvelt , shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

MediaBoom

JUNE 27, 2023

Picture a world where your hotel stands out amidst fierce competition and captivates guests with irresistible offers and experiences. A hotel marketing plan is a strategic blueprint designed to amplify a hotel’s brand presence, allure potential guests, and increase bookings and revenue. Mediaboom is here to help.

Hotel Marketing 52

Hotel Marketing Market Marketing Marketing Strategy 52

Inn Quest

MARCH 2, 2023

For example, your target market is mainly business travelers. Develop a Strong Marketing Strategy Once you clearly understand your target market, developing a solid marketing strategy is next.

Management 89

Management Target Marketing Marketing Strategy Revenue Management 89

Hotelier Magazine

JULY 11, 2023

The same applies to different forms of digital marketing and we’re seeing how the travel industry is applying AI across many disciplines. Additionally, search engine optimization (SEO) continues to be a key marketing tactic for travel businesses.

Digital Marketing 40

Digital Marketing Scale Market Marketing 40

Xotels

AUGUST 15, 2022

Incorporate channel distribution costs like travel agent commission, agency fees and marketing investments, payroll for sales, marketing, and reservation, to determine the true net value of each segment. Capturing more market share, or penetrating new markets was just not in their mindset. Email marketing.

Hotels 59

Hotels Market Marketing ROI 59

eZee Absolute

SEPTEMBER 21, 2023

These Visual storytelling for hotels often feature interactive navigation, rich media integration, and user-friendly access through websites, mobile apps, or virtual reality headsets. Why are Virtual Tours for Hotels Effective in Attracting More Guests?

Market 52

Market Marketing Travel Branding 52

MediaBoom

MARCH 23, 2023

Email marketing Technology has changed the hospitality industry, industry experts are estimating a 135% increase in revenue with the introduction of technology to the hospitality industry. Cross-promotion Partnerships are important in the hospitality and travel industry because people are looking for a holistic experience or trip.

Digital Marketing 52

Digital Marketing Hotels Market Marketing 52

gcommerce

MAY 3, 2024

How to Adjust Your Metasearch Bids for Maximum Direct Bookings Metasearch serves as a powerful tool for hotels, wielding considerable influence within the online travel sphere. Established giants like Expedia, TripAdvisor, and Booking.com have long leveraged this platform to funnel bookings towards hotels.

Minimum Length of Stay 52

Minimum Length of Stay Market Marketing Email Marketing 52

eZee Absolute

OCTOBER 16, 2023

.” It is when a hotel offers additional services or packages to enhance a guest’s stay. For example; providing exclusive conference room packages, spa services, or even collaborating with local travel agencies for city tours. Competitive Advantage In the crowded hotel industry, standing out is essential.

Ancillary Revenue 59

Ancillary Revenue Revenue Events Services 59

STAAH

NOVEMBER 22, 2022

Hotel Marketing is only effective if the execution is done right. The core of a good hotel marketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. The marketing mix was originally a concept given by Neil H. PEOPLE – Your team.

Hotel Marketing 74

Hotel Marketing Market Marketing Hotels 74

Xotels

JUNE 2, 2023

In the dynamic landscape of the hospitality industry, generating direct bookings has become a top priority for hotel owners. As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

Travel Media Group

DECEMBER 12, 2018

Ryan Embree: Welcome to Suite Spot where hoteliers check in and we check out what's trending and hotel marketing. Ryan Embree: We're going to start with number five and number five is for hoteliers to start thinking about traditional advertising avenues, some more out of the box, ways to market your hotel. Happy holidays.

Market 52

Market Marketing ROI Occupancy 52

Social Tables

SEPTEMBER 22, 2017

Hotels profit from understanding exactly what customers want and meeting those needs promptly. Hotels hold so much information on what restaurants guests ask them to book, where they’re traveling from, and how much they spend on extras like room service or spa treatments. Naturally, hotels can’t please everyone.

Upsell 68

Upsell Cancellation Hotels Email Marketing 68

SiteMinder

OCTOBER 11, 2022

Travellers love to find inspiration through video-based content. Video marketing should be an integral part of any hotel’s marketing plan and is largely becoming the most important aspect of content marketing. Why do hotels need a video marketing strategy? Improve engagement within emails.

Market 52

Market Marketing Consumer Hotels 52

Travelboom Marketing

MARCH 21, 2024

Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere.

Market 97

Market Marketing Cost Per Click Email Marketing 97

Travelboom Marketing

DECEMBER 15, 2022

Increasing occupancy during the off-season remains one of the hotelier’s biggest challenges and can require a lot of creativity for your digital marketing strategy. Hotel marketers should utilize every platform, including email, social, paid search, and website content, to promote sales during the off-season.

Sales 52

Sales Occupancy Marketing Strategy Hotels 52

MediaBoom

FEBRUARY 23, 2024

For instance, a high-end watch manufacturer can use Facebook’s ad targeting to reach users interested in luxury timepieces, frequent travelers, and within a specific income bracket. Remember to adhere to email marketing best practices, including thoughtful customization, strategic timing, and strong calls to action.

Consumer 90

Consumer Branding Market Research Market 90

Q4Launch

FEBRUARY 3, 2022

However, the others are important to consider when planning a marketing strategy to acquire and retain guests. Research Booking Pre-Arrival Arrival Occupancy Checkout / Departure Post-stay Research For us, this is called the “Dreaming” phase of the travel life cycle. Why Is the Guest Life Cycle in Hotels Important?

Marketing Strategy 52

Marketing Strategy Upsell Occupancy Hotels 52

gcommerce

MAY 22, 2023

Whether you’re a fellow digital advertiser or a hotelier, this list of commonly asked hotel digital marketing questions will be one that you should bookmark for a later date! General Hotel Marketing FAQs Why is booking direct better than letting the OTAs (Online Travel Agencies) do all the work?

Digital Marketing 97

Digital Marketing Market Marketing Hotels 97

MediaBoom

MARCH 6, 2024

Are you using content marketing for hotels? Marketing resource HubSpot reports that only 29 percent of marketers in 2024 rely on this source of traffic acquisition, an alarmingly low number. Your hotel could miss out on web traffic, leads, conversions, and bookings without a definable content strategy.

Market 94

Market Marketing Hotels Marketing Strategy 94

MediaBoom

SEPTEMBER 28, 2023

Hotel website design is a crucial piece of any luxury hotel marketing strategy. Consider the fact that up to 60% of people are searching for hotel bookings on their mobile devices. In today’s digital landscape, a responsive hotel website isn’t just a luxury, it’s a necessity.

Shopping 52

Shopping Hotels Resorts Branding 52

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. They’re typically made on a hotel’s website or other direct booking channels, like email, the sales team, social media , or through messaging tools like WhatsApp or Messenger.

OTA 98

OTA Revenue Travel Hotels 98