How hotel marketers can successfully navigate the sunsetting of Google’s Cost per Acquisition (CPA) and similar commission-based bidding
Amadeus Hospitality
APRIL 5, 2024
Starting in April 2024, new hotel ad campaigns will no longer feature these bidding options, and existing campaigns will transition to alternative methods by October 2024. Consider shifting to other Google alternatives such as: Cost Per Click (CPC) Bidding : Payment for each click with upfront budget allocation.
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