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How hotel marketers can successfully navigate the sunsetting of Google’s Cost per Acquisition (CPA) and similar commission-based bidding

Amadeus Hospitality

Starting in April 2024, new hotel ad campaigns will no longer feature these bidding options, and existing campaigns will transition to alternative methods by October 2024. Consider shifting to other Google alternatives such as: Cost Per Click (CPC) Bidding : Payment for each click with upfront budget allocation.

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How to increase holiday bookings

SiteMinder

Holiday bookings refer to the reservations made by individuals or groups for accommodation, travel, and other related services during their vacation period. For hotels, this underscores the importance of having robust hotel management software to efficiently handle the influx of reservations, especially during peak holiday seasons.

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How To Choose Marketing KPIs

gcommerce

While this KPI is not available for all campaigns, high impression share suggests that you’re being shown more than competing hotels and online travel agencies, creating recognition for your own brand. Mixed-Focus Marketing KPIs If you truly can’t decide on just one goal, choose KPIs that measure a little bit of both.

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10 Benefits of CPC Marketing for Hotels

Travelboom Marketing

The benefits of CPC marketing for hotels shouldn’t be overlooked when strategizing for the future. If leveraged successfully, cost-per-click advertising can attract and retain customers , as well as introduce your brand to a new audience. Plus, when you use mobile PPC ads , you can reach customers anywhere.

Market 52
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Hotel Digital Marketing in a Down Economy- Part 2

gcommerce

5 Must-Have Hotel Marketing Channels Last week, in “ Hotel Marketing in a Down Economy, ” GCommerce’s Founder, Scott van Hartesvelt , shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side.

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12 Inspirational Luxury Hotel Ads for your Next Campaign

MediaBoom

What is hotel advertising, and how is it different from standard hotel marketing? Luxury hotel advertising includes elements of positioning, emotional engagement, and visual storytelling. Here is a collection of handpicked ads Mediaboom feels exemplifies the best in luxury travel. Here are three excellent examples.

Hotels 52
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6 Effective Hotel Marketing Strategies to Boost Your Revenue

Xotels

In the dynamic landscape of the hospitality industry, generating direct bookings has become a top priority for hotel owners. As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals.