gcommerce

APRIL 1, 2024

As you read this, you're likely content with your hotel marketing and distribution strategy. For too long, the hospitality industry has managed marketing with an emphasis on the expense side of the ledger. Marketing's purpose is to capture business that drives new and incremental bookings.

OTA 52

OTA Revenue Market Share Market 52

Hotel Business

NOVEMBER 15, 2023

Successfully refinancing the Sheraton New York Times Square’s loan is a key component of our strategy to help the hotel capture additional market share and ensure it remains a premier destination on a long-term path for continued success,” said Andrew Farkas, managing member/chairman/CEO, Island.

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Closing Retail Market Share Events 64

Travel Media Group

MARCH 16, 2022

Host Ryan Embree discusses how hotels can position themselves to capture market share and secure bookings from both engaged couples and wedding guests. Suite Spot Podcast · 95 - How to Attract Weddings to Your Hotel Episode Transcript Our podcast is produced as an audio resource. Listen now! I'm your host, Ryan Embree.

Digital Marketing 52

Digital Marketing Market Share Hotels Occupancy 52

Travel Media Group

JUNE 12, 2019

Ryan and Anne give tips on how to modernize your B&B’s marketing strategy and optimize your property’s presence online. They share several examples of how to leverage websites, social media, and online reputation in order to gain market share and grow online revenue. I'm your host, Ryan Embree.

Market 52

Market Marketing Market Share Marketing Strategy 52

Travel Media Group

DECEMBER 30, 2020

On this year-end edition of the Suite Spot, we welcome Travel Media Group’s Vice President and General Manager, Dana Singer to the podcast. Dana reviews some of the adjustments that Travel Media Group has made in response to the COVID-19 pandemic and its impact on the digital marketing landscape for hotels.

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General Manager Travel Digital Marketing Market Share 52

gcommerce

FEBRUARY 13, 2023

5 Must-Have Hotel Marketing Channels Last week, in “ Hotel Marketing in a Down Economy, ” GCommerce’s Founder, Scott van Hartesvelt , shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

gcommerce

MAY 3, 2023

Actively engaging with your content makes your hotel more memorable, making clicks a slightly more accurate representation of awareness than impressions. Impression Share/Market Share Part of building awareness is cutting through the noise; impression share can help determine if you’re doing so successfully.

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Market Marketing Cost Per Click Digital Marketing 97

Travel Media Group

MAY 1, 2024

Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what’s trending in hotel marketing. As we get geared up for a busy travel summer, we are here with another hospitality trailblazer, another Hilton brand leader. Bonnie Campagnuolo : So I never worked in a hotel.

Hospitality 52

Hospitality Branding Market Marketing 52

Xotels

AUGUST 15, 2022

Incorporate channel distribution costs like travel agent commission, agency fees and marketing investments, payroll for sales, marketing, and reservation, to determine the true net value of each segment. Capturing more market share, or penetrating new markets was just not in their mindset.

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Hotels Market Marketing ROI 59

gcommerce

MARCH 16, 2023

This reality leads us to obsess over consumer trends, to become early adopters of new technologies (have you seen our new TikTok hotel ads service? ), and track hotel marketing performance data with an intensity that makes our loved ones jealous. And we have to do so with authenticity and integrity.

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Digital Marketing Business Market Marketing 98

Hotel Speak

MARCH 20, 2024

The global luxury travel market is huge, not in the number of guests with substantial buying power but the astonishing level of buying power that these luxury travellers have. The global Luxury tourism market had an estimated total revenue of USD 1,308.15 travellers overall take an average of 4.8 billion by 2032.

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Travel Market Marketing Tourism 64

gcommerce

APRIL 12, 2023

If you’ve been a loyal Google paid search advertiser all these years and you’re not running Google Hotel Ads via metasearch advertising then you’re losing out on a very large portion of the Google hotel search ecosystem. One that could be driving a substantial amount of direct revenue for your hotel.

OTA 52

OTA Hotels Digital Marketing Revenue 52

eZee Absolute

SEPTEMBER 27, 2023

If they’re leaving good reviews and talking about your hotel’s unique offerings, it means your USP is making them happy. Market Share : Compare how well your hotel is doing compared to others in your area. If your USP is a hit, you’ll see your hotel outshining the competition.

Market 52

Market Marketing Market Research Hotels 52

Xotels

APRIL 3, 2024

Advance Sales: The hotel product, represented by rooms, can be sold in advance, enabling revenue managers to strategically plan and optimize occupancy levels over time. Market Segmentation: The hotel market is intricately segmented, accommodating diverse customer groups, including groups and promotional segments.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

Travel Media Group

AUGUST 24, 2022

Suite Spot Podcast · 100 – Travel Media Group’s Suite Spot 100th Episode Celebration Episode Transcript Our podcast is produced as an audio resource. Ryan Embree: Welcome to the Suite Spot where hoteliers check in and we check out what’s trending in hotel marketing. I’m your host, Ryan Embree.

Travel 52

Travel Digital Marketing Market Marketing 52

Travel Media Group

MARCH 1, 2023

This episode details how hoteliers can use the OneView platform to easily create Instagram Reels and upload them directly to their social media sites with just one click for their followers to interact, engage with, and reach new travelers. Why did you and your team decide to make this upgrade and, and create video content for hotels?

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Hotels Travel Market Marketing 52

gcommerce

MAY 22, 2023

Whether you’re a fellow digital advertiser or a hotelier, this list of commonly asked hotel digital marketing questions will be one that you should bookmark for a later date! General Hotel Marketing FAQs Why is booking direct better than letting the OTAs (Online Travel Agencies) do all the work?

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Digital Marketing Market Marketing Hotels 97

Travel Media Group

FEBRUARY 8, 2023

This podcast episode includes amazing information and expertise for hoteliers looking to connect with their travelers, increase bookings, and increase revenue. Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check out what’s trending in hotel marketing. I’m your host, Ryan Embree. I appreciate it.

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Hospitality Travel Market Marketing 52

SiteMinder

SEPTEMBER 10, 2023

Mobile bookings are now a common method of securing hotel reservations. Guests can easily research and book travel from their smartphones, making mobile bookings incredibly convenient. It’s convenience meets spontaneity, wrapped up in a user-friendly interface that’s as inviting as your hotel’s lobby.

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Hotels Travel Revenue Consumer 105

Travel Media Group

DECEMBER 21, 2022

Sit down with host Ryan Embree and Travel Media Group President Dana Singer as they reflect on the progress TMG has made over the past year and relish the amazing achievements it brought with it. Ryan Embree: Welcome to Suite Spot, where hoteliers check in and we check out what’s trending in hotel marketing. Good morning.

Events 52

Events Travel Market Marketing 52

Travel Media Group

SEPTEMBER 6, 2023

Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what’s trending in hotel marketing. This is your host, Ryan Embree here, coming from the content creation studio in Maitland, Florida at the headquarters of Travel Media Group. Jason Lee, Chief Technology Officer at Travel Media Group.

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Travel Services Occupancy Market 79

Hotel Speak

MARCH 13, 2024

Expanded market reach & revenue growth: Unique distribution strategies help businesses access new geographical territories, demographics, and partnerships. The resulting boost in market share directly translates to higher revenues. There could be various third parties between the customer and your hotel.

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Global Distribution System Retail Shopping Consumer 79

Travel Media Group

JULY 6, 2023

Ryan Embree: Welcome to Suite Spot, where hoteliers check in and we check out what’s trending in hotel marketing. And I was interviewing someone at the hospitality show, and I know we always talk about this pent up demand for travel, but it certainly feels like there’s been some pent up demand for these industry events.

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Hospitality Travel Events Occupancy 74

Xotels

APRIL 3, 2024

Following best practices and a well-thought-out strategy is the only way to unlock the full potential of revenue for your hotel , with benefits including: Claim your fair market share: with more hotels forecasted to open every year , gaining a fair market share will become more difficul t each year.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

Travel Media Group

MARCH 22, 2023

Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check-out what’s trending in hotel marketing. I am coming to you again from the Content Creation Studio here at Travel Media Group Headquarters, and we are continuing our TMG Hospitality Trailblazers series. I’m your host, Ryan Embree.

Hospitality 96

Hospitality Services Business Travel 96

Travel Media Group

JANUARY 19, 2022

In 2021’s edition of the Suite Spot, we welcome Travel Media Group’s President, Dana Singer, to the podcast. Dana reviews some of the adjustments that Travel Media Group has continued to make in response to the changing landscape of the COVID-19 pandemic and its impact on the digital marketing landscape for hotels.

Digital Marketing 52

Digital Marketing Travel Market Share Business 52

Travel Media Group

OCTOBER 26, 2022

Travel Media Group’s Hospitality Trailblazers podcast series is going full speed ahead! Marketing Director and Host of the Suite Spot Ryan Embree sits down with a very special guest, Chief Operating Officer of Davidson Hospitality Group, Pete Sams! I mean they, they even came up with a term for how important travel is to people, right?

Hospitality 52

Hospitality Market Marketing Operations 52

Travel Media Group

JULY 19, 2023

Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check out what’s trending in hotel marketing. This is Travel Media Group Marketing Director and host of the Suite Spot, Ryan Embree. What are you expecting and, and how is your team preparing for this busy travel season?

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Hospitality Market Marketing Business 75

Travel Media Group

JANUARY 16, 2024

Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what’s trending in hotel marketing. Uh, so from a priority standpoint, it’s always staying focused on revenue enhancement with the primary measure being, you know, market share changes, right? I’m your host, Ryan Embree.

Hospitality 52

Hospitality Digital Marketing Management Market 52

gcommerce

MARCH 20, 2023

Indeed we believe that this change presents a tremendous opportunity for smart hotels to gain market share and win new customers, in large part because many in our industry will be caught flat-footed. They’ll continue their marketing behaviors unchanged while wondering why they’re getting their butts kicked all of a sudden.

Digital Marketing 66

Digital Marketing Market Marketing Business 66