article thumbnail

Louisville, KY Hotel Market: Room to Grow

Hospitality Net

Since 2020, the Louisville hotel market has seen an increase in leisure travel associated with bourbon tourism, its nearby universities, and the Kentucky Derby. It is because of these large demand generators that the market has been able to recover most of its occupancy-based COVID-19 losses.

article thumbnail

The 7 top hotel marketing channels and how to make the most of them

Hospitality Net

The global online travel market is estimated to be worth an impressive $1 billion in 2030. To get your piece of the pie, you need to cover multiple hotel marketing channels and optimize them for direct booking revenue. The demand is there, but are you capturing your share of it?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Smart Hotel Marketing Strategies to Boost Bookings

Are Morch

The voyage of the modern traveler is more dispersed than ever. Constructing and carrying out an efficient hotel marketing strategy can seem challenging given the recent explosion of new travel super apps. Moreover, Google and Expedia are modifying their ranking algorithms at a tremendous speed.

article thumbnail

Hyper-Personalization: the Future of Hotel Marketing

Hospitality Net

Modern consumers expect personalized experiences in many aspects of their lives - from online shopping to streaming services - making it very important that hotels find ways to offer the same level of personalization that travelers expect in their next hotel stay.

Market 185
article thumbnail

Can ChatGPT Replace Human-Created Hotel Marketing Content?

Hospitality Net

Any marketing content that describes your product - in this case your hotel - must be original, authentic, enticing and believable. Your marketing content should tell a consistent "story" about your hotel’s value proposition and brand, and inspire travelers to consider and eventually book your property.

Market 189
article thumbnail

New York City and Washington, D.C. Among Top Performing U.S. Hotel Markets in 2023

Hotel News Resource

hotel markets caught up on recovery that was held back due to a lack of business travel. That is why markets like New York City and Washington, D.C., were atop the 2023 performance list, while growth leaders from previous years were more grounded due to diminished leisure travel. In 2023, many key U.S.

article thumbnail

Boston Hotel Market Update: Ten Things to Know

Hospitality Net

The three key demand channels have returned to an approximation of their pre-pandemic levels (conventions and business travel up, leisure down), and the city’s RevPAR has improved to third in the nation, supplanting Miami and various West Coast rivals. Boston is back. Here are ten things to know about the city.