Hotel Management

JUNE 20, 2023

We’re not full – it’s winter in Sydney, and we’re not in the CBD – but we’re really happy and we haven’t had to rely on OTAs for Oxford House which has been a really a really, really pleasing result for our business.” We’ve seen the occupancies continue through these cooler months. “We’re

Business 242

Business Hotel Marketing Market Marketing 242

Belza

DECEMBER 10, 2023

Surprising Facts Hotel Owners May Not Know About OTA Guests | Hotel Marketing

OTA 52

OTA Hotel Marketing Hotels Market 52

Travelboom Marketing

NOVEMBER 7, 2023

As we enter the fourth quarter of the year, hotel marketers should outline their goals for 2024. We’ve assembled a complete checklist of everything you need to create your 2024 hotel marketing budget. Are you successfully converting your OTA bookings to direct guests? Some may not even know where to begin.

Hotel Marketing 96

Hotel Marketing Market Marketing OTA 96

Travelboom Marketing

FEBRUARY 21, 2024

If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotel marketing myths as fact or fantasy. Check out the top email marketing trends for 2024.

Hotel Marketing 52

Hotel Marketing Market Marketing Digital Marketing 52

Cloudbeds

JANUARY 17, 2024

With restrictions to third-party data and new AI tools, lodging operators must familiarize themselves with the different hotel market trends and strategies to stand out from the crowd. Here, we look at how the travel landscape is evolving and the latest trends to shape your marketing strategies this year.

Hotel Marketing 98

Hotel Marketing Market Marketing Hotels 98

Inn Quest

JUNE 13, 2023

When it comes to running a hotel, a well-executed marketing campaign can make all the difference. In this blog post, we will explore the key strategies and tactics for creating a successful hotel marketing campaign that captivates your target audience and delivers tangible results.

Hotel Marketing 56

Hotel Marketing Market Marketing Digital Marketing 56

Webrezpro

MARCH 21, 2024

From OTA fees to online ads, digital marketing can eat up a chunk of the budget for independent hoteliers. But hey, good news—there’s a bunch of nifty free digital marketing tools out there for hotel marketers!

Digital Marketing 87

Digital Marketing Market Marketing OTA 87

Up Hotel

AUGUST 21, 2023

In the fast-paced world of the hotel industry, where trends change rapidly and competition is fierce, having solid hotel marketing strategies is essential for success. One powerful tool that can significantly contribute to crafting effective marketing plans is the SWOT analysis.

Marketing Strategy 52

Marketing Strategy Hotel Marketing Market Marketing 52

Up Hotel

AUGUST 21, 2023

Plus, we’ll chat about how marketing agencies like us can lend a helping hand to hotel clients, showing them how to make the most of this approach. Understanding How SWOT Analysis Can Be Applied To Hotel Marketing Conducting a SWOT analysis for your hotel clients can be incredibly helpful.

Marketing Strategy 52

Marketing Strategy Hotel Marketing Market Marketing 52

SiteMinder

SEPTEMBER 26, 2022

This blog provides an introduction to hotel market segments, including practical help to identify a hotel’s ideal target segments and tips on attracting guests in a chosen segment. What is hotel market segmentation? Hotel market segmentation is a strategy used to identify key customer segments in a hotel.

Hotel Marketing 81

Hotel Marketing Market Marketing Fair Share 81

Hotel News Resource

AUGUST 8, 2023

The OTAs have come out with some fantastic loyalty programs to take your guests. Do you have a solution? We do and on today’s podcast we dig into Expedia and VRBO’s new One Key loyalty program, the 2023 travel study, and what you need to do to keep your guests loyal to you.

OTA 52

OTA Hotel Marketing Market Marketing 52

Demand Calendar

AUGUST 28, 2023

In the highly competitive hotel market, automated pricing systems have involuntarily joined forces with the OTAs to drive down the price, leading to the commoditization of overnight accommodation.

OTA 69

OTA Accommodation Hotel Marketing Hotels 69

Xotels

SEPTEMBER 22, 2022

With the recent proliferation of new travel super apps, distribution Goliaths such as Google and Expedia updating their ranking algorithms at a frantic pace, and the seemingly unstoppable growth of metasearch engine traffic, building and executing an effective hotel marketing strategy can seem intimidating. Hyper-target.

Hotel Marketing 40

Hotel Marketing Market Marketing OTA 40

eTourism

MAY 21, 2019

While the OTAs will pull in your hotel's broader audience - yes, a worthwhile strategy if you want to maintain a busy occupancy - it's still no reason to put your feet up and ignore the greater benefits of convincing customers to book direct. Maximising r

OTA 52

OTA Occupancy Business Hotels 52

Travelboom Marketing

APRIL 29, 2024

Rising Cost of Commissions Two-thirds of those surveyed agreed that online travel agency (OTA) competition is a top challenge. Hotels are seeing a near-split between direct bookings (41%) and OTAs (40%), which means a large portion of their profits are being paid out in commissions.

OTA 52

OTA Travel Hiring Market 52

Webrezpro

MARCH 13, 2023

Online travel agencies (OTAs) like Expedia provide a reliable source of bookings, bringing more visibility to your property than you could reach alone. Expedia […] Source

OTA 82

OTA Travel Hotel Marketing Management 82

eTourism

SEPTEMBER 19, 2018

These OTAs are masterfully designed to convert holiday browsers into room bookers within just a Competing against Expedia, Booking.com and the other major online travel agents for travellers' attention and bookings is an ongoing battle for all hoteliers.

OTA 52

OTA Travel Hotels Hotel Marketing 52

eTourism

AUGUST 27, 2019

OTAs can remove the intimacy now highly sought-after by accommodation shopping customers, a In addition to hunting for value, more holidaymakers are seeking personalised and individually catered experiences when taking the steps to book their next escape.

Hotel Marketing 52

Hotel Marketing OTA Shopping Market 52

Webrezpro

MARCH 7, 2024

Add in OTA commissions, transaction fees, and even your marketing personnel and your Customer Acquisition Costs (CAC) could go through the roof. Digital ads, social media, website, email campaigns…hoteliers do (and spend) a lot to attract guests.

OTA 90

OTA Market Marketing Revenue Management 90

gcommerce

APRIL 1, 2024

As you read this, you're likely content with your hotel marketing and distribution strategy. Missing in that analysis is the amount of potential business they are ceding to OTA's or, worse yet, their competitors. For too long, the hospitality industry has managed marketing with an emphasis on the expense side of the ledger.

OTA 52

OTA Revenue Market Share Market 52

Webrezpro

JANUARY 10, 2024

Hotel website, automated emails, reviews, OTAs, digital ads, social media, Google. There’s no shortage of ways to market your hotel. With so many marketing channels and blogs with bright ideas, it can get confusing about which shiny new […] Source

Market 96

Market Marketing OTA Business 96

gcommerce

AUGUST 21, 2023

On the surface, hotel metasearch may seem like yet another distribution channel, but it's vital to any successful hotel marketing strategy. Metasearch can improve the guest experience, help you beat online travel agencies (OTAs) to recapture direct bookings, and effectively target "bottom of the funnel" guests.

OTA 52

OTA Hotels Market Marketing 52

gcommerce

APRIL 11, 2024

One very important approach to obtain more 1st party data is through direct bookings for your hotel. When a guest books directly through your hotel’s booking engine, instead of through an OTA, you are given this wealth of first party data to use for remarketing purposes. Hotel Metasearch.

OTA 52

OTA Consumer Hotels Market 52

Travelboom Marketing

APRIL 5, 2024

In the realm of boosting direct bookings, numerous hotels find themselves constrained by a finite set of strategies. The OTAs are aggressively bidding and displaying a nightly rate for your property. If not, they would be seceding ground to the OTAs and giving up easy direct bookings. Again, this list of tips is just a summary.

Market 52

Market Marketing OTA Hotels 52

Webrezpro

OCTOBER 4, 2023

OTA commissions, transaction fees, loyalty programs, advertising campaigns, and sales and marketing personnel all contribute to the cost of acquiring new customers. Customer acquisition costs (CAC) are more or less what they sound like—how much money it costs to bring in a new guest.

OTA 85

OTA Sales Market Marketing 85

Travelboom Marketing

MARCH 21, 2024

When guests book through the hotel instead of a third-party website or OTA, the hotelier can forgo hefty commission fees and enjoy complete control over the booking experience. A hotel can opt to use manual or automated adjustments to increase efficiency and maximize profits.

Market 52

Market Marketing Cost Per Click Marketing Strategy 52

STAAH

OCTOBER 4, 2022

Gone is the cookie-cutter approach to online marketing. Hotel marketing today is all about how personal you can get. Offering a personalised and optimised experience on your website is one way to make guests feel special, even before they step into your hotel. Price is one of the main reasons guests use OTAs to book.

OTA 71

OTA Intent Hotels Online Marketing 71

STAAH

JUNE 20, 2023

Understand your playing field and define your identity Travellers can turn to OTAs, social media or search engines to find and book a property that suits their travel needs. With hundreds of OTAs and countless social media channels, being present to everyone is not a realistic option. It is a great way to nurture past guests.

Digital Marketing 91

Digital Marketing Marketing Strategy OTA Email Marketing 91

eTourism

JULY 25, 2013

Online Travel Agencies (OTAs) and booking channels such as Booking.com, Webjet and Wotif.com have been a boon for the hospitality industry, providing a proven conduit for filling up rooms that would have otherwise stayed empty.

OTA 52

OTA Travel Hospitality Hotel Marketing 52

gcommerce

MARCH 25, 2024

In the highly competitive hospitality industry, increasing direct bookings is crucial for hotels and other accommodation providers. Offer Competitive Rates and Value-Added Perks To entice guests to book directly, provide competitive rates that are at least on par with OTA prices.

OTA 59

OTA Email Marketing Digital Marketing Accommodation 59

Webrezpro

JULY 20, 2023

The internet is a big place filled with office memes, cat videos, and competitor hotels. In addition to a (mobile-friendly) website, your hotel needs to be on the right OTAs and social media channels. And while you don’t have to be everywhere, you do have to be where your target audience is. An estimated 4.9 […] Source

OTA 61

OTA Market Marketing Hotels 61

gcommerce

OCTOBER 24, 2023

Rate parity refers to how often you are being undercut on rates by OTAs selling your rooms through their sites. In fact, Google says your price accuracy score affects the auction positioning and advertising cost of your Google Hotel Ads metasearch listings. Make sure you always offer potential guests the best available rates.

OTA 52

OTA Hotels Digital Marketing Branding 52

STAAH

DECEMBER 6, 2022

The 2022 Guide To Increasing your Hotel’s Direct Bookings Share. OTAs may be a major booking source, but the share of direct bookings is on the rise. How many direct bookings is your hotel generating? Hotel Marketing | 11 Tips to kickstart your social media strategy in 2022. Among one them is the OMG!

Hospitality 98

Hospitality OTA Travel Market 98

gcommerce

JUNE 26, 2023

Trivago Trivago aggregates multiple OTAs into 1 channel, including booking.com, Expedia, Priceline and more. Another great option is to help drive the direct booking and cut out the OTAs if you’re present during a search. This metasearch channel is mostly popular in the UK/European travel market.

OTA 52

OTA Intent Market Marketing 52

eZee Absolute

DECEMBER 11, 2023

A hotel channel manager is a software that allows hotels like yours to manage their online inventory and rates across multiple booking channels, such as online travel agencies (OTAs), global distribution systems (GDSs), and your website as well. Connectivity with OTAs Not all online travel agencies (OTAs) are created equal.

Management 59

Management OTA Overbooking Global Distribution System 59

Hotel Speak

DECEMBER 31, 2023

From asking ChatGPT for travel recommendations to accessing AI on OTAs, travelers are looking for ways to speed up the planning process. Other OTAs were quick to follow suit with Expedia’s in-app Chatbot and Booking.com’s AI Trip Planner, which was developed a few months later.

Business 68

Business Travel OTA Intent 68

Hotel Speak

FEBRUARY 1, 2024

The top five ways in which revenue leaders intend to optimize their business mix in 2024 are: Channel management Group business OTAs Corporate business Tour operator, wholesale, FITs Revenue teams are focusing more on driving direct business in 2024.

Revenue Management 96

Revenue Management Revenue Management Forecasting 96