Inn Quest

JUNE 13, 2023

When it comes to running a hotel, a well-executed marketing campaign can make all the difference. In this blog post, we will explore the key strategies and tactics for creating a successful hotel marketing campaign that captivates your target audience and delivers tangible results.

Hotel Marketing 56

Hotel Marketing Market Marketing Digital Marketing 56

Cloudbeds

JANUARY 17, 2024

In 2023, the hospitality industry reached record-high ADRs as travelers from around the world got back out to explore, and lodging operators worked hard to keep up with demand (despite lingering staffing shortages). Capturing travelers’ attention will become even more important in 2024. 2024 hospitality marketing trends 1.

Hotel Marketing 98

Hotel Marketing Market Marketing Hotels 98

Up Hotel

SEPTEMBER 7, 2021

When finding an agency to work with for your hotel’s digital marketing efforts, it can be really hard to know who exactly is the right fit for you. Do I need an all-rounder digital agency? This will be perfect for hotel marketing managers, hotel owners, and anyone curious about hiring a digital agency for the first time.

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Digital Marketing Market Marketing OTA 52

STAAH

JUNE 20, 2023

The first place to start the diagnosis of your problems should be your non-negotiables in hotel digital marketing. What does online or digital marketing entail though? Shaving off costs on some digital marketing activities can have an undesirable effect – we call these the essentials of digital marketing.

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Digital Marketing Marketing Strategy OTA Email Marketing 90

Cloudbeds

MAY 15, 2024

On the one hand, it makes it easier for hotels to manage their pricing strategy, preventing dumping and price wars. But it also makes it more challenging to get travelers to book direct. Pros and cons of rate parity Rate parity is regulated by contractual agreements between hotels, OTAs, and other booking platforms.

OTA 52

OTA Hotels Revenue Management Revenue 52

SiteMinder

SEPTEMBER 26, 2022

This blog provides an introduction to hotel market segments, including practical help to identify a hotel’s ideal target segments and tips on attracting guests in a chosen segment. What is hotel market segmentation? Hotel market segmentation is a strategy used to identify key customer segments in a hotel.

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Hotel Marketing Market Marketing Fair Share 95

gcommerce

MARCH 25, 2024

In the highly competitive hospitality industry, increasing direct bookings is crucial for hotels and other accommodation providers. Offer Competitive Rates and Value-Added Perks To entice guests to book directly, provide competitive rates that are at least on par with OTA prices.

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OTA Email Marketing Digital Marketing Accommodation 59

gcommerce

APRIL 1, 2024

As you read this, you're likely content with your hotel marketing and distribution strategy. Missing in that analysis is the amount of potential business they are ceding to OTA's or, worse yet, their competitors. For too long, the hospitality industry has managed marketing with an emphasis on the expense side of the ledger.

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OTA Revenue Market Share Market 52

Travelboom Marketing

APRIL 5, 2024

In the realm of boosting direct bookings, numerous hotels find themselves constrained by a finite set of strategies. And while paid search options like Google Ads and Microsoft Ads can yield impressive outcomes, they still lack the capability to dynamically integrate a hotel’s rates into the travelers’ decision-making process.

Market 52

Market Marketing OTA Hotels 52

gcommerce

MAY 22, 2023

Do you find yourself asking the same hotel digital marketing questions over and over again? Whether you’re a fellow digital advertiser or a hotelier, this list of commonly asked hotel digital marketing questions will be one that you should bookmark for a later date! Don’t worry, you aren’t alone!

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Digital Marketing Market Marketing Hotels 97

gcommerce

AUGUST 21, 2023

On the surface, hotel metasearch may seem like yet another distribution channel, but it's vital to any successful hotel marketing strategy. Metasearch can improve the guest experience, help you beat online travel agencies (OTAs) to recapture direct bookings, and effectively target "bottom of the funnel" guests.

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OTA Hotels Market Marketing 52

gcommerce

JUNE 26, 2023

Kayak Kayak offers the ability to book not just hotels but also flights, rental cars, full vacation packages, and even trains and buses. With so many options, many travelers use Kayak as a one-stop shop for their travel booking, making it our recommendation for your next metasearch channel.

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OTA Intent Market Marketing 52

Hotel Speak

MARCH 29, 2023

GuestRadar is an innovative and powerful market intelligence tool that provides hoteliers with predictive travel trends and comprehensive information about travelers visiting their destinations. It only takes a few clicks to filter data by budget, travel month, and ADR.

Market 59

Market Marketing Travel Digital Marketing 59

Q4Launch

FEBRUARY 1, 2022

It’s the perfect time to remind your customers about the advantages of booking direct instead of through online travel agencies (OTAs). Online travel agents (OTAs) like Expedia and Priceline are huge competitors in the travel industry. Now, let’s get into what those benefits are!

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OTA Travel Business Market 52

eZee Absolute

MARCH 19, 2024

Contrary to its name, the benefits of micro-stay aren’t “micro” for your hotels. So, let’s explore more about the innovative concept of micro-stay and discover how it offers an unconventional solution that caters to modern travellers’ needs and opens up exciting new possibilities for hoteliers as well.

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Revenue Consumer Accommodation Hotels 52

gcommerce

JANUARY 24, 2024

But what have you allocated to Metasearch marketing? If you're like most hotels, it's a fraction of the amount you are spending on the other channels. That is despite the fact that OTA's and others are spending almost twice as much on Metasearch as they are on Google Paid Search.

Market 52

Market Marketing Revenue OTA 52

Up Hotel

AUGUST 17, 2021

Do you go to an online travel agent, such as Expedia or Booking.com, or do you go to the hotel website directly? The age-old battle between hotels and online travel agents over who can claim the most guest bookings rages on. However, hotels are beginning to fight back.

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OTA Hotels Travel Digital Marketing 52

gcommerce

JULY 25, 2023

As the online travel industry grows, so does the need for metasearch optimization tools. Search engines have become increasingly complex, and there are now more players in the market than ever before. In-Market Audiences In-Market Audiences are a useful bid modifier that can be used to target people who are looking to travel soon.

OTA 52

OTA Hotels Market Marketing 52

gcommerce

AUGUST 22, 2023

If the percentage you pay in media fees + your metasearch advertising budget is lower than your OTA commissions, this model can be a win. But a problem we see more and more is that OTA’s are spending huge amounts of advertising dollars to dominate metasearch. and target individual travel segments.

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OTA Market Marketing Cancellation 52

gcommerce

APRIL 12, 2023

If you’ve been a loyal Google paid search advertiser all these years and you’re not running Google Hotel Ads via metasearch advertising then you’re losing out on a very large portion of the Google hotel search ecosystem. One that could be driving a substantial amount of direct revenue for your hotel.

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OTA Hotels Digital Marketing Revenue 52

Travel Media Group

JULY 27, 2021

In this episode of the Suite Spot, host Ryan Embree is joined by Travel Media Group's Content Manager, Marissa Kinzel, to discuss how to market a hotel property's new renovations and updates. Suite Spot Podcast · 80 - How To Market Your New Hotel Renovations Episode Transcript Our podcast is produced as an audio resource.

Market 52

Market Marketing Hotels Travel 52

Social Tables

JANUARY 14, 2022

2021 also brought about many exciting developments in hospitality technology, digital marketing, hotel services, and changes in travel trends. Mountain Travel Symposium. The theme of the 52nd Annual Travel and Tourism Research Association International Conference is “Regenerative Tourism: Building Resilience.”

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Hospitality Events Tourism Business 158

gcommerce

OCTOBER 16, 2023

Metasearch is an important piece of any successful hotel marketing strategy, but what is it? Most people don’t know what a metasearch engine really does behind the scenes, but understanding metasearch can help you get the most out of your hotel’s marketing. How does it work? What Is A Metasearch Engine?

Hotels 52

Hotels Marketing Strategy OTA Shopping 52

Hotel Speak

JANUARY 25, 2024

The battle for direct bookings has entered a new phase as online travel agents (OTAs) ramp up efforts to establish ownership of hotel guests and their booking journeys, a new report from hospitality technology specialist SHR Group reveals. from $0.16 The impact on Metasearch is even more stark, more than doubling from $0.21

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OTA Cost Per Click Hotels Cancellation 87

Travel Media Group

MAY 6, 2021

Host Ryan Embree is joined by Director of Marketing, Anne Sandoval, to share tips and tricks on how to get the most out of this exciting time of year. Ryan and Anne start off by talking about why it’s critical for hotels to maintain their online presence – especially as recovery and travel ramp up for the summer. We're excited.

Business 52

Business Hotels Digital Marketing Market 52

Xotels

JUNE 2, 2023

In the dynamic landscape of the hospitality industry, generating direct bookings has become a top priority for hotel owners. As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

gcommerce

MAY 3, 2024

How to Adjust Your Metasearch Bids for Maximum Direct Bookings Metasearch serves as a powerful tool for hotels, wielding considerable influence within the online travel sphere. Established giants like Expedia, TripAdvisor, and Booking.com have long leveraged this platform to funnel bookings towards hotels.

Minimum Length of Stay 52

Minimum Length of Stay Market Marketing Email Marketing 52

Up Hotel

OCTOBER 1, 2021

Check that all the buttons are working correctly As hotel marketing experts, we’ve seen it time and time again – user experience is the most important part of the online booking process for your guests, hands down. Use the tips above or download our FREE Google Places Checklist to improve the Google Places listing for your hotel.

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Hotels OTA Real Estate Market 52

STAAH

NOVEMBER 22, 2022

Hotel Marketing is only effective if the execution is done right. The core of a good hotel marketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. The marketing mix was originally a concept given by Neil H. Find out more here.

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Hotel Marketing Market Marketing Hotels 73

Cloudbeds

MARCH 20, 2023

One of the key reasons travelers are drawn to smaller, independent lodging properties is they provide personalized, intimate experiences. This quality sets apart boutique hotels, inns, hostels, and B&Bs from large hotels and big-brand competitors. And it all starts with hotel market segmentation.

Hotel Marketing 52

Hotel Marketing Market Marketing Average Daily Rate 52

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. They’re typically made on a hotel’s website or other direct booking channels, like email, the sales team, social media , or through messaging tools like WhatsApp or Messenger.

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OTA Revenue Hotels Travel 98

Travelboom Marketing

MARCH 21, 2024

Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere.

Market 97

Market Marketing Cost Per Click Email Marketing 97

gcommerce

APRIL 22, 2024

Battling OTA’s for direct business For over 20 years, hotels have been competing with OTA’s for direct bookings. The OTA’s are winning, and frankly, it’s not a close fight. As hospitality digital marketing has progressed, so have the strategies and tactics used by hotels and OTAs to win customers.

OTA 52

OTA Digital Marketing Fair Share Market 52

Travel Media Group

JANUARY 16, 2024

In this installment, viewers will get a clear breakdown of what makes Aperture Hotels so unique and a one-of-a-kind hotel brand, along with a plethora of information covering some of the most pressing topics in hospitality and hotel digital marketing. Tune in now! I’m your host, Ryan Embree.

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Hospitality Digital Marketing Management Market 52

Travel Media Group

MARCH 22, 2023

Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check-out what’s trending in hotel marketing. I am coming to you again from the Content Creation Studio here at Travel Media Group Headquarters, and we are continuing our TMG Hospitality Trailblazers series. I’m your host, Ryan Embree.

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Hospitality Services Business Travel 95

Travel Media Group

NOVEMBER 1, 2023

The Suite Spot visits Miami Beach in this episode to talk with Simon Sorpresi of the SLS South Beach Hotel to discuss its addition to the Suite Spot: Spotlight series and how the iconic property stands out from the competition with a unique guest experience, art style, and digital marketing strategy. To join our loyalty program.

Hotels 69

Hotels Digital Marketing Hospitality Market 69

Travel Media Group

MARCH 1, 2023

This episode details how hoteliers can use the OneView platform to easily create Instagram Reels and upload them directly to their social media sites with just one click for their followers to interact, engage with, and reach new travelers. One, we are in our brand new content creation studio, AKA the Digital Marketing Den.

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Hotels Travel Market Marketing 52