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Understanding rate parity and its impact on hotels

Cloudbeds

On the one hand, it makes it easier for hotels to manage their pricing strategy, preventing dumping and price wars. But it also makes it more challenging to get travelers to book direct. Pros and cons of rate parity Rate parity is regulated by contractual agreements between hotels, OTAs, and other booking platforms.

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Why Do Hotels Still Prefer Offline Travel Agents?

The Cosmos

Many people these days depend on tours and travel agencies. Travel agencies are of two types: online and offline travel agencies. Online travel agencies look super cool with their discounts to get things done quickly. Today, we are going to show you why these people do still prefer offline travel agents.

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Google Hotel Ads: Everything You Need to Know

Travelboom Marketing

Google Maps When browsing an area on Google Maps, hotel icons appear with prices. Clicking on a hotel reveals more information and the option to book, utilizing Hotel Ads data. Google Travel Google Travel is a dedicated platform for trip planning.

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Hospitality Industry News and Reports

SiteMinder

Table of contents Latest news in the hospitality industry A year of increased stability and growth At the beginning of 2023 the focus was firmly on growth, particularly given the effects of COVID on the travel sector over the preceding years. First, to infrastructure: 103,230 rooms are scheduled to open this year in 865 US hotels.

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Hospitality trends for 2023: what’s in and what’s out?

STAAH

Goodbye bland travel experiences. Modern travellers are redefining what hospitality looks like in 2023 and beyond. Hot off the press, Booking.com revealed what modern travellers are seeking – it’s not just another holiday. A large section of travellers are seeking to get away from the grips of technology and closer to nature.

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Guide to Choose the Optimal Channel Manager for Property Proficiency

eZee Absolute

But what exactly is it, and how can it make your hotel operations easier? A hotel channel manager is a software that allows hotels like yours to manage their online inventory and rates across multiple booking channels, such as online travel agencies (OTAs), global distribution systems (GDSs), and your website as well.

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Metasearch Pricing Models Explained

gcommerce

If the percentage you pay in media fees + your metasearch advertising budget is lower than your OTA commissions, this model can be a win. But a problem we see more and more is that OTA’s are spending huge amounts of advertising dollars to dominate metasearch. and target individual travel segments.

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