Xotels

SEPTEMBER 22, 2022

Today’s traveler’s journey is more fragmented than ever. Maintaining a holistic, cross-channel approach is essential and always is highly-recommended by our hotel management company. In August 2022, the Expedia Group released a new algorithm update that affects how properties appear in the OTA’s search results.

Hotel Marketing 40

Hotel Marketing Market Marketing OTA 40

Travelboom Marketing

MARCH 21, 2024

To stay competitive in a constantly evolving hospitality industry, hoteliers should consider integrating a variety of paid ads into their marketing strategies. When guests book through the hotel instead of a third-party website or OTA, the hotelier can forgo hefty commission fees and enjoy complete control over the booking experience.

Market 52

Market Marketing Cost Per Click Marketing Strategy 52

gcommerce

AUGUST 21, 2023

On the surface, hotel metasearch may seem like yet another distribution channel, but it's vital to any successful hotel marketing strategy. Metasearch can improve the guest experience, help you beat online travel agencies (OTAs) to recapture direct bookings, and effectively target "bottom of the funnel" guests.

OTA 52

OTA Hotels Market Marketing 52

Xotels

JUNE 2, 2023

In the dynamic landscape of the hospitality industry, generating direct bookings has become a top priority for hotel owners. As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

STAAH

NOVEMBER 15, 2022

Goodbye bland travel experiences. Modern travellers are redefining what hospitality looks like in 2023 and beyond. Hot off the press, Booking.com revealed what modern travellers are seeking – it’s not just another holiday. A large section of travellers are seeking to get away from the grips of technology and closer to nature.

Hospitality 84

Hospitality OTA Travel Upsell 84

Travelboom Marketing

APRIL 5, 2024

In the realm of boosting direct bookings, numerous hotels find themselves constrained by a finite set of strategies. This is where hotel metasearch becomes so important, particularly for independent hoteliers. The OTAs are aggressively bidding and displaying a nightly rate for your property.

Market 52

Market Marketing OTA Hotels 52

gcommerce

MARCH 25, 2024

In the highly competitive hospitality industry, increasing direct bookings is crucial for hotels and other accommodation providers. To help you maximize your direct bookings, we've compiled a list of effective strategies that can give your business a boost.

OTA 59

OTA Email Marketing Digital Marketing Accommodation 59

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable.

Digital Marketing 64

Digital Marketing Services Market Marketing 64

SiteMinder

JANUARY 8, 2024

Successful hotel management is about being able to adapt and meet challenges within a range of roles and responsibilities. Placing yourself on a scale of personal growth is especially important for a hotel manager. There are always new strategies, traveller preferences, or industry technologies emerging to keep track of.

Operations 59

Operations Management OTA Hotels 59

eZee Absolute

FEBRUARY 15, 2024

According to PhocusWire , 45% of global unique visitors in travel come from metasearch engines, exceeding OTAs in the US. Now that you see the endless benefits, let’s dive into how metasearch engines can transform your hotel’s marketing game. So, emphasize your competitive advantages!

Market 52

Market Marketing Email Marketing Marketing Strategy 52

SiteMinder

JANUARY 8, 2024

Successful hotel management is about being able to adapt and meet challenges within a range of roles and responsibilities. Placing yourself on a scale of personal growth is especially important for a hotel manager. There are always new strategies, traveller preferences, or industry technologies emerging to keep track of.

Operations 52

Operations Management OTA Hotels 52

gcommerce

OCTOBER 16, 2023

Metasearch is an important piece of any successful hotel marketing strategy, but what is it? Most people don’t know what a metasearch engine really does behind the scenes, but understanding metasearch can help you get the most out of your hotel’s marketing. How does it work? What Is A Metasearch Engine?

Hotels 52

Hotels Marketing Strategy OTA Shopping 52

eZee Absolute

MARCH 19, 2024

Contrary to its name, the benefits of micro-stay aren’t “micro” for your hotels. So, let’s explore more about the innovative concept of micro-stay and discover how it offers an unconventional solution that caters to modern travellers’ needs and opens up exciting new possibilities for hoteliers as well.

Revenue 52

Revenue Consumer Accommodation Hotels 52

Social Tables

JANUARY 14, 2022

2021 also brought about many exciting developments in hospitality technology, digital marketing, hotel services, and changes in travel trends. Mountain Travel Symposium. The theme of the 52nd Annual Travel and Tourism Research Association International Conference is “Regenerative Tourism: Building Resilience.”

Hospitality 158

Hospitality Events Tourism Business 158

Up Hotel

SEPTEMBER 7, 2021

In this article, we’ll help you get to grips with what to look out for when choosing an agency in the hospitality sector, how hotel digital agencies can help you exceed your KPIs, as well as some great questions to ask during the selection process. Find out how much revenue you may be losing to the OTAs with our free OTA Calculator.

Digital Marketing 52

Digital Marketing Market Marketing OTA 52

Xotels

AUGUST 15, 2022

Incorporate channel distribution costs like travel agent commission, agency fees and marketing investments, payroll for sales, marketing, and reservation, to determine the true net value of each segment. Capturing more market share, or penetrating new markets was just not in their mindset. Banner advertising.

Hotels 59

Hotels Market Marketing ROI 59

Q4Launch

FEBRUARY 3, 2022

However, the others are important to consider when planning a marketing strategy to acquire and retain guests. Research Booking Pre-Arrival Arrival Occupancy Checkout / Departure Post-stay Research For us, this is called the “Dreaming” phase of the travel life cycle. Bolded ones are the most typical.

Marketing Strategy 52

Marketing Strategy Upsell Occupancy Hotels 52

STAAH

NOVEMBER 22, 2022

Hotel Marketing is only effective if the execution is done right. The core of a good hotel marketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. The marketing mix was originally a concept given by Neil H. Christmas).

Hotel Marketing 73

Hotel Marketing Market Marketing Hotels 73

Cloudbeds

MARCH 20, 2023

One of the key reasons travelers are drawn to smaller, independent lodging properties is they provide personalized, intimate experiences. This quality sets apart boutique hotels, inns, hostels, and B&Bs from large hotels and big-brand competitors. And it all starts with hotel market segmentation.

Hotel Marketing 52

Hotel Marketing Market Marketing Average Daily Rate 52

Travelboom Marketing

MARCH 21, 2024

Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere.

Market 97

Market Marketing Cost Per Click Email Marketing 97

Xotels

APRIL 3, 2024

Advance Sales: The hotel product, represented by rooms, can be sold in advance, enabling revenue managers to strategically plan and optimize occupancy levels over time. Market Segmentation: The hotel market is intricately segmented, accommodating diverse customer groups, including groups and promotional segments.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

Travelboom Marketing

DECEMBER 16, 2022

Create A Website For Your New Hotel Creating a website is the first step in your hotel opening marketing plan. Plus, you can take social media marketing strategy to the next level through paid ads. Why should people travel to your destination and stay with you ? Why are you special?

OTA 52

OTA Hotels Branding Market 52

Little Hotelier

MARCH 28, 2023

In this guide we’ll take a closer look at hotel content marketing: why you need it, some best examples, and more specifically, how it can benefit your website. Why does my hotel need a content marketing strategy? Hotel content marketing is critical because it is one of the most effective ways to attract guests.

Market 111

Market Marketing Marketing Strategy Hotels 111

Travel Media Group

MARCH 1, 2023

This episode details how hoteliers can use the OneView platform to easily create Instagram Reels and upload them directly to their social media sites with just one click for their followers to interact, engage with, and reach new travelers. Why did you and your team decide to make this upgrade and, and create video content for hotels?

Hotels 52

Hotels Travel Market Marketing 52

Little Hotelier

AUGUST 29, 2023

Hotel investments come in many shapes and sizes. It could be that you’re buying a hotel business or investing in one you already own through things like property extensions and renovations, hotel marketing, employee training and hotel software. Look to hire staff that will take over your least productive tasks.

ROI 98

ROI Average Length of Stay Hotels Revenue 98

eZee Absolute

NOVEMBER 19, 2023

Travel and hospitality is a lucrative industry. However, despite the gains, inevitable challenges in the accommodation sector make running hotel businesses a little more difficult. Implementing effective digital marketing strategies is a strong solution to such issues in the hospitality industry.

Hotels 98

Hotels Hiring Services Market 98

Cloudbeds

MAY 8, 2023

You’ve spent countless hours creating a space where travelers can come and relax and escape the realities of their everyday life. Cloudbeds’ 2023 State of Independent Lodging Report found that the ways that people find travel inspiration are changing, and younger generations are leading the charge. Improve visual appeal.

Branding 119

Branding Hotels Travel Shopping 119

Travel Media Group

NOVEMBER 1, 2023

The Suite Spot visits Miami Beach in this episode to talk with Simon Sorpresi of the SLS South Beach Hotel to discuss its addition to the Suite Spot: Spotlight series and how the iconic property stands out from the competition with a unique guest experience, art style, and digital marketing strategy. To join our loyalty program.

Hotels 69

Hotels Digital Marketing Hospitality Market 69

Travel Media Group

JULY 19, 2023

Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check out what’s trending in hotel marketing. This is Travel Media Group Marketing Director and host of the Suite Spot, Ryan Embree. What are you expecting and, and how is your team preparing for this busy travel season?

Hospitality 73

Hospitality Market Marketing Business 73

eZee Absolute

JANUARY 26, 2023

So, what you are providing to your guests, how much that particular service costs you, or its value range across the market decides this type of pricing. Package pricing Nowadays travelers lookout for good packages instead of arranging things separately. Psychological Principles for Better Hotel Marketing 6.

Revenue 52

Revenue Market Penetration Revenue Management Services 52