Hotel Marketing Market Share OTA Travel 
gcommerce
APRIL 1, 2024
As you read this, you're likely content with your hotel marketing and distribution strategy. Missing in that analysis is the amount of potential business they are ceding to OTA's or, worse yet, their competitors. For too long, the hospitality industry has managed marketing with an emphasis on the expense side of the ledger.
SiteMinder
FEBRUARY 8, 2024
What are Chinese travellers? Chinese travellers are individuals residing in China who travel domestically within their country or internationally to various destinations around the world. Table of contents Why should you capture the attention of Chinese travellers?
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Xotels
SEPTEMBER 22, 2022
Today’s traveler’s journey is more fragmented than ever. Maintaining a holistic, cross-channel approach is essential and always is highly-recommended by our hotel management company. In August 2022, the Expedia Group released a new algorithm update that affects how properties appear in the OTA’s search results.
gcommerce
FEBRUARY 13, 2023
5 Must-Have Hotel Marketing Channels Last week, in “ Hotel Marketing in a Down Economy, ” GCommerce’s Founder, Scott van Hartesvelt , shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side.
gcommerce
APRIL 12, 2023
If you’ve been a loyal Google paid search advertiser all these years and you’re not running Google Hotel Ads via metasearch advertising then you’re losing out on a very large portion of the Google hotel search ecosystem. One that could be driving a substantial amount of direct revenue for your hotel.
Xotels
AUGUST 15, 2022
Incorporate channel distribution costs like travel agent commission, agency fees and marketing investments, payroll for sales, marketing, and reservation, to determine the true net value of each segment. Capturing more market share, or penetrating new markets was just not in their mindset.
gcommerce
MAY 22, 2023
General Hotel Marketing FAQs Why is booking direct better than letting the OTAs (Online Travel Agencies) do all the work? Competing against the OTAs can be a daunting task with their multi-million-dollar budgets, loyalty programs, and great online booking experience, but for all hotels, it is worth the fight.
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