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Marmont; Studio All & Mitchell & Eades Beyond CRI, lux, and automation, well explore how lighting delivers both design excellence and commercial ROI, says Petrie-Allbutt. She brings a designers perspective to lighting, helping to align creative intent with real-world delivery across hospitality projects of all scales.
In this guest post, Bonfire CMO Kevin Penney draws on his experience in the world of custom apparel to lay out proven strategies for effective event merchandising. Whatever sort of events you host, maximizing revenue is likely one of your biggest objectives. B2B events spend 43% of their budgets on marketing and promotion.
Corporate leaders everywhere are looking to events as viable marketing channels, or as engaging platforms for internal initiatives. With the goal to educate and inspire customers, the first Dreamforce event brought together just over 1,300 attendees in 2003. The event itself has become a considerable revenue driver.
Wondering how to plan an event? You start with just a vision and a budget, then you turn it into an event full of guests and moving parts. Depending on the type of event, tons of details are going to vary. Here we’ve rounded up those steps, along with plenty of tried and true tips for planning an event. Good luck!
Start with these 7 ideas to negotiate a bigger events budget: 1.) What’s the number one reason that event planners don’t get the resources they need? Pro tip: Don’t try to gauge the outcome before trying to negotiate a bigger events budget because it might weaken your case. Join the movement for a better event.
Move Beyond Syncing, Start Scaling 1) The New Age of Hotel Distribution The hotel distribution landscape has changed. If youre only using it to manage availability, you’re missing out on serious ROI. Multi-Property and Group Benefits 6. Leveraging Data for Smarter Distribution 7. Choosing and Managing Your Channel Mix 8.
With the global events industry set to hit $2.1 trillion by 2032 , the need for standout event planner websites is growing. In the current digital landscape, establishing a robust online presence is crucial for any business, and event planners are no exception. So, what defines a winning Event Planner Website Design?
Suppliers Research Podcast Careers Events All Insights Podcasts eLearning Tech.Ex Setting measurable objectives, such as higher guest satisfaction scores or improved ROI from marketing campaigns, will guide your decision-making process and help you evaluate success later. Consider questions like: What do you want to improve with a CDP?
From online community awareness campaigns to out-of-the-box nonprofit event planning ideas, thoughtful preparation can help increase the success of fundraising activities. In this guide, we walk you through the process of planning a nonprofit event step-by-step. Master nonprofit event planning in 10 simple steps 1.
Save Time and Close More Group Business with Online Event Booking Business knocking on your door is a cause for celebration. Alternatives to the RFP An alternate to an RFP for small groups is allowing meeting planners to directly book their events directly through your website.
These systems enable hotels to deliver personalized experiences at scale, ensuring every guest feels seen and valued without requiring additional work from employees. Offer exclusive discount codes or booking links that they can share with their audience to track ROI and drive direct bookings.
But doing it at scale is impossible without structured data and hospitality-driven tech tools. Optimizing Marketing ROI through Attribution Modeling Hotels often operate in a complex marketing ecosystem, investing across multiple channels—from metasearch engines to paid social media and direct email campaigns. The result?
âLong form editorial content is the perfect match for a relaxed, affluent traveler looking to enhance their day with in-depth coverage of current events, or to spend quality time indulging their passions, be it art, architecture, business, or any of the many special interest magazines offered by ZINIO. waking hours in the hotel room.
This eliminates the need for an external media player, saving on additional expense and energy, for maximum ROI. UrResort brings together a connected suite of solutions designed to help resort operators centralize and commercialize non-room inventory at scale.
These agents not only extract historical patterns but also incorporate on-the-books data, competitive sets, and event calendars to produce accurate and dynamic forecasts. AI-powered platforms help personalize outreach, retarget guests, and maximize advertising return on investment (ROI).
The portfolio of solutions provides full-service, mid-scale, and limited-service hotels a range of connectivity options for delivering customized guest Wi-Fi experiences that meet the unique demands of each market segmentâfrom luxury to budget hotels. Clap resides in Connecticut with his wife and has two adult children.
Despite digital self-service trends, calls remain vital touchpoints in high-consideration bookings, and the performance data shows that optimizing this channel can unlock major ROI gains. 6/10/2025 Cvent Launches CventIQ Cvent , an industry-leading meetings, events, and hospitality technology provider, announced the launch of Cvent IQ â¢.
All devices are connected to Anacoveâs AI-powered cloud system, which treats the hotel as a unified ecosystemâ delivering automated reports and actionable insights that show clear ROI and support smarter operations. RUCKUS DPSK3, which enable hotels to offer secure, seamless Wi-Fi 7 access at scale via this patented technology.
âs scale, such as accelerating the Companyâs digital and technology transformation through initiatives like the establishment of Byte by Yum!, This eliminates the need for an external media player, saving on additional expense and energy, for maximum ROI.
Understanding Peak Season Dynamics Peak seasons vary based on location, climate, and cultural events. By analyzing booking patterns, guest behavior, and local events, hotels can anticipate occupancy rates and adjust strategies accordingly. Continuous Monitoring: Use dashboards to monitor rate effectiveness and adjust in real time.
Skip to main content Subscribe Subscribe Restaurants Hotels RTN Research & Reports Events CX Point of Sale More Operations Data & Analytics News Briefs The Point Webinars HT Advisory Boards Advertise Contact Us Call for Speakers form News Briefs Most recent 6/16/2025 SynXis Concierge.AI âSabreâs SynXis Concierge.AI
Cvent IQ combines powerful AI capabilities with deep industry expertise, proprietary insights and analytics, a smart platform, and intelligent infrastructure to help marketers, event planners, and hospitality professionals move faster and smarter, collaborate better, and deliver more engaging, high-return experiences.
These outlets include: Restaurants & Bars Cafes & Lounges In-house Spas or Salons Gift Shops & Boutiques Activity Desks or Tour Booking Counters Room Service & Mini-Bar Event Services Each of these outlets functions like a mini-business within your hotel. Who Should Use an Integrated Hotel POS System?
The portfolio of solutions provides full-service, mid-scale, and limited-service hotels a range of connectivity options for delivering customized guest Wi-Fi experiences that meet the unique demands of each market segmentâfrom luxury to budget hotels. To see the OPERA Cloud platform in action visit HITEC booth #4015 on June 16-19 th.
Punchh Loyalty: Punchh® remains the restaurant industryâs gold standard for loyalty and is now even more flexible with deeper integrations into marketing, guest data, and ordering, new membership tier functionality, and AI-driven rule activation to support enterprise-scale retention.
In this episode, Alexi Khajavi, President of Hospitality, Travel & Wellness at Questex, joins the Suite Spot to give listeners a preview of the upcoming NYU IHIF 2025 event taking place in New York City on June 1-June 3, 2025. ’cause we’re gonna turn our attention to the NYU IHIF event.
Today, it spans a range of experiences — from smart tech and AR integrations to immersive in-house events and curated local experiences. 👉 Read Also - Hotel Booking Tips: What Travelers Look for in Hotels in 2025 Cultural Events and Workshops Guests love to connect with local culture.
The merger will create a restaurant technology company that delivers solutions for the entire food lifecycle at scale. Supporting the flywheel are two new layers: Accelerate is a growing suite of tools designed to increase check size, repeat visits, and campaign ROI.
Skip to main content Subscribe Subscribe Restaurants Hotels RTN Research & Reports Events CX Point of Sale More Operations Data & Analytics News Briefs The Point Webinars HT Advisory Boards Advertise Contact Us Call for Speakers form News Briefs Most recent 6/9/2025 PAR Introduces Guest Engagement Cloud PAR Technology Corp.
With 68% of marketers claiming it gets them better ROI than Google Ads , utilizing video content marketing is a great way to attract prospects while keeping your current clients engaged. Don’t forget to include a call-to-action to seal the deal and get a decent ROI even with a tiny budget.
A loyal guest might stay multiple times a year, bring their family, refer colleagues, and even host events at your property. While independent hotels may not match these programs in scale, the principles remain the same—value, personalization, and recognition. One happy, repeat guest is worth more than several one-time visitors.
The Nomadix solution is one of the lowest cost-of-ownership offerings on the market, while also achieving a quick return on investment (ROI). Energy management systems (EMS) are high-impact investments that deliver proven value and a measurable ROI.
In the pre-COVID era, this summit would be happening in a hotel where participants, speakers, and panelists would have flown into a city and stayed at a city hotel for the 2-day long event helping the hotel with new guests to serve and provide an unparalleled experience. How do you convince guests to come back with Social Media?
The Nomadix solution is one of the lowest cost-of-ownership offerings on the market, while also achieving a quick return on investment (ROI). Energy management systems (EMS) are high-impact investments that deliver proven value and a measurable ROI.
We also hosted another panel of industry professionals as part of our Hot Topics series, and this one focused on improving your assets and increasing ROI with the right technology infrastructure. Want to watch the hour-long event in action? And we share it all with you. See page 8.
âs scale, such as accelerating the Companyâs digital and technology transformation through initiatives like the establishment of Byte by Yum!, This eliminates the need for an external media player, saving on additional expense and energy, for maximum ROI.
Improve Audience Response and ROI Hotels can also benefit from pay-per-click ads based on the capability to segment and target guests by demographics, location, as well as many additional factors. The more tailored the advertising, the better your return on investment (ROI), because the ads home in on the searchers most likely to convert.
They can easily accommodate requests and improve loyalty and ROI with the help of just this one tool. Such tools are of great help to staff and guests alike when a large scaleevent needs to be planned in the hotel.
Dynamic pricing in the hotel industry refers to tweaking room rates based on various factors such as demand, occupancy, seasonality, events, and even competitor pricing. Cost and ROI Pricing Model : Understand the pricing structure (subscription-based, commission-based, etc.). What is dynamic pricing in hotels?
How can we track local SEO ROI? Content that taps into current events or seasonal topics can capture attention and drive traffic. Businesses can now produce highly relevant and engaging content on a large scale, tailored to their audience’s preferences. Can SEO generate real ROI for businesses? Absolutely.
RELATED: How Creating Content Builds Relationships and ROI in the Hospitality Industry Why is Relationship Marketing Important for Hotel Sales Pros? Additionally, a strong relationship can help break down barriers, such as price and value, that might otherwise prevent an individual from booking their event.
Guests looking for luxury look for hotels on the higher end of the ranking scale, whereas guests with a strict might may go for lower-end hotels. Hotel social media marketing is also fantastic at building a community around your small hotel with news, updates, upcoming events, and otherwise connecting with your guests.
The site should look professional but have appealing visuals, such as large-scale images or videos. Tech resource Tech Jury reports that the average ROI of paid advertisements is 200 percent. Attend trade shows and construction events in your neighborhood, expanding your network of connections.
Pricing strategy : Setting room rates on Airbnb can be difficult due to fluctuating demand, seasonality, and local events. Instead, invest in software that does everything you need it to do in one place – and can scale at the same rate as your ambitions. Hotels must balance competitive pricing with maintaining profitability.
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