eTourism

MAY 19, 2020

The coronavirus has negatively impacted the hotel industry in different ways, but one of the many online marketing methods that is proving to be more important than ever is email marketing. With travel restrictions in place for many countries, email marke

Email Marketing 52

Email Marketing Market Marketing Online Marketing 52

MediaBoom

JULY 13, 2023

Marketing strategies for travel agents can increase brand awareness, boost website traffic, increase leads, and result in more bookings. However, it takes an understanding of marketing to successfully employ these tactics. What is travel agency marketing? Look internally to identify your USP.

Marketing Strategy 73

Marketing Strategy Market Marketing Travel 73

MediaBoom

JUNE 5, 2023

The travel and tourism sector is currently undergoing significant expansion, with companies fiercely vying for customer attention. To thrive in this highly competitive environment, it is vital to set your brand apart through the implementation of impactful travel content marketing.

Market 80

Market Marketing Travel Email Marketing 80

MediaBoom

MARCH 9, 2023

There is a clear and voracious appetite among the global population to travel. While the tourism umbrella encompasses a wide range of consumers, there exists at the top a robust luxury travel demographic. Luxury travel is a thriving industry. As such, the competition amongst companies in the luxury travel sector is fierce.

Market 52

Market Marketing Travel Marketing Strategy 52

Travelboom Marketing

APRIL 9, 2024

In her previous position as a Digital Marketing Consultant at Shift Digital, Livernois regularly audited websites for over 80 dealerships nationwide and provided expert consultation on email marketing practices.

Business 98

Business Digital Marketing Email Marketing Market 98

Q4Launch

OCTOBER 10, 2023

But how do you boil down your lodge marketing and growth strategy to a formula that works? In short, make your lodge the destination for a traveler—not just a place to stay. Review our insights below for more information on how you can make your property the destination for various travelers. Millennials?

Marketing Strategy 98

Marketing Strategy Market Marketing Email Marketing 98

SiteMinder

APRIL 17, 2024

You can advertise your listings with in-app pop ups, push notifications, and email marketing, as well as content marketing with blog posts, branded travel guides, and branded landing pages. This includes opportunity reports, travel insights, and domestic trends. Learn more What is the Agoda Partner Hub?

Email Marketing 52

Email Marketing Market Marketing Travel 52

eZee Absolute

FEBRUARY 15, 2024

According to PhocusWire , 45% of global unique visitors in travel come from metasearch engines, exceeding OTAs in the US. Now that you see the endless benefits, let’s dive into how metasearch engines can transform your hotel’s marketing game. It’s bound to catch their attention and prompt them to explore further.

Market 52

Market Marketing Email Marketing Marketing Strategy 52

STAAH

JUNE 20, 2023

Shaving off costs on some digital marketing activities can have an undesirable effect – we call these the essentials of digital marketing. Understand your playing field and define your identity Travellers can turn to OTAs, social media or search engines to find and book a property that suits their travel needs.

Digital Marketing 90

Digital Marketing Marketing Strategy OTA Email Marketing 90

Catala Consulting

AUGUST 18, 2022

Table of Contents With more travellers looking for hotels to pass the night, spend the weekend, and holiday, there has been a quest by hotel owners for simple, budget-friendly ways to reach guests before and after they visit their hotel facility. Email marketing for hotels is the perfect answer. Let’s dive right in.

Email Marketing 52

Email Marketing Market Marketing Hotels 52

Q4Launch

JUNE 29, 2023

Here at Q4Launch, we’ve mastered the ins and outs of the most powerful digital marketing strategies. We’ve summarized some of our favorites below: Perfect your email marketing Having an impressive email marketing strategy creates positive touchpoints between you and your guests.

Digital Marketing 52

Digital Marketing Market Marketing Email Marketing 52

Fuel Travel

JANUARY 23, 2023

Properly employing hotel email marketing best practices can be all the difference between convincing guests to convert and your messaging being buried between a Bath and Body Works sale and an auto pay reminder in a guest’s email inbox. The people receiving your emails are already interested in your hotel. Test it out.

Email Marketing 52

Email Marketing Market Marketing Consumer 52

gcommerce

MARCH 25, 2024

Direct bookings not only help you reduce reliance on third-party online travel agencies (OTAs) but also allow you to establish a direct relationship with your guests, resulting in better customer satisfaction and increased profits. Send personalized emails with exclusive offers, seasonal promotions, and upcoming events.

OTA 59

OTA Email Marketing Digital Marketing Accommodation 59

MediaBoom

APRIL 5, 2024

Did you know that nearly 70% of travelers turn to search engines when planning their trips. With this in mind, understanding the full impact of travel marketing has never been more essential. Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels.

Marketing Strategy 83

Marketing Strategy Market Marketing Travel 83

MediaBoom

FEBRUARY 22, 2024

Real Estate : Luxury real estate companies that provide high-end homes and exclusive commercial properties Aviation: Air travel services like private jets and charters. In the past, we’ve had to navigate these special challenges in numerous cases, from luxury travel brands to real estate investment companies.

Branding 83

Branding Market Marketing Digital Marketing 83

Hotel Speak

MARCH 14, 2024

Consider demographics, psychographics (values, interests, and lifestyle), and travel motivations. Develop targeted marketing campaigns that resonate with the redefined guest profile, utilising social media, email marketing, and travel partnerships to reach potential guests. The luxury travel landscape is dynamic.

Branding 77

Branding Hotels Target Marketing Email Marketing 77

Little Hotelier

DECEMBER 4, 2023

Another important feature of Little Hotelier’s all-in-one hotel management software is ‘Email Marketing’, which allows Ma Lae Lay Beach House to communicate with guests before their arrivals, during their stay and after their departures. Technology has definitely made our lives much easier.

Email Marketing 52

Email Marketing Accommodation OTA Shopping 52

Travelboom Marketing

FEBRUARY 21, 2024

Explore less expensive avenues, such as social media or email marketing to get the most bang for your buck. Learn how to create the perfect hotel marketing budget with our free guide. Social Media Has No Return The belief that there isn’t necessarily a gain from social media marketing is misleading to marketers.

Hotel Marketing 52

Hotel Marketing Market Marketing Digital Marketing 52

Fuel Travel

JULY 24, 2023

Email is one of the only forms of direct communication a hotel has with its guests. An email strategy should be nurtured, well thought out, and cultivated to its fullest potential. In this article, we will explore automated hotel email marketing examples that can help your hotel stand out from the crowd.

Email Marketing 75

Email Marketing Market Marketing Consumer 75

Travelboom Marketing

MARCH 11, 2024

An accomplished experiential marketing agency knows how to push the boundaries of traditional advertising to generate brand awareness and customer loyalty using creative, innovative services. Millennials now outnumber everyone else; this crowd loves to travel, and they place a high value on experiences.

Market 98

Market Marketing Events Hotels 98

STAAH

SEPTEMBER 19, 2023

Let’s learn how each of these elements plays a key role in hotel marketing: Content Marketing It involves creating and sharing valuable, relevant, and consistent content to attract and engage your target audience. In hotel marketing, SEO is crucial for several reasons.

Hotel Marketing 81

Hotel Marketing Market Marketing Marketing Strategy 81

MediaBoom

MARCH 14, 2024

With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach.

Digital Marketing 64

Digital Marketing Services Market Marketing 64

Little Hotelier

MAY 31, 2023

A hotel internet marketing strategy can span a number of marketing channels, including search engine optimisation (SEO), paid ads, email marketing and social media. Hotel digital marketing vs hotel online marketing and hotel internet marketing A variety of terms are used to describe digital marketing for hotels.

Digital Marketing 98

Digital Marketing Market Marketing Marketing Strategy 98

Fuel Travel

MARCH 28, 2024

Travel is up, but so are guest expectations. Or, leverage your past guest’s loyalty with a guest messaging solution for hotels that makes it easy for you to create and maintain email marketing campaigns. Investing in technology that boosts RevPAR Strategic revenue and marketing initiatives need innovative software solutions.

Revenue 90

Revenue Average Daily Rate Occupancy Digital Marketing 90

STAAH

AUGUST 29, 2023

Online Travel Agents OTAs are your billboards to acquire guests. Upsell with Vouchers Vouchers are a great revenue source for hoteliers who can work away in the background on your website and email channel. Email Marketing Email Marketing is a personalised way to reach out to guests.

OTA 83

OTA Email Marketing Marketing Strategy Market 83

Hotelier Magazine

SEPTEMBER 12, 2023

The same applies to different forms of digital marketing and we are seeing how the travel industry is applying AI across many disciplines. SEO continues to be a key marketing tactic for travel businesses and comprehensive travel SEO touches on a wide range of different tactics and strategies.

Digital Marketing 52

Digital Marketing Scale Email Marketing Market 52

Little Hotelier

AUGUST 29, 2023

Bed and breakfast marketing is a specific approach to marketing your B&B business for attracting potential guests, getting more bookings, and increasing room revenue. It usually involves using various channels such as your website, listings on booking sites, and social media to gain the attention of travellers.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

Travel Media Group

JUNE 3, 2021

Ryan and Jon wrap up the episode discussing the long-standing partnership between Travel Media Group and AD1 Global, showcasing how TMG's digital solutions perfectly suited the needs of his group. So John got a lot of experience there, very excited to pick your brain and get some insights to our listeners.

Email Marketing 52

Email Marketing Digital Marketing Market Marketing 52

Inn Quest

JUNE 13, 2023

Define Your Target Audience: To create an effective marketing campaign, it’s crucial to understand your target audience inside out. Consider the age, location, interests and travel preferences of your ideal guests. According to a study by Skift, 79% of travellers conduct online research before making a hotel reservation.

Hotel Marketing 56

Hotel Marketing Market Marketing Digital Marketing 56

MediaBoom

APRIL 18, 2024

Luxury brands are catering to this trend by offering exclusive travel packages to exotic destinations, access to private events like fashion shows or art exhibits, and bespoke workshops where you can learn a new skill from a master artisan. That’s why one of the key luxury trends to watch in luxury travel is eco-conscious travel.

Consumer 93

Consumer Branding Shopping Retail 93

Hotelier Magazine

JANUARY 24, 2024

Not only do [these two systems] manage our customer relationships as far as maintaining contact information, email data bases, and email-marketing software, they do all of our online relationship management by monitoring review sites, which let the properties know when they have a review so they can engage appropriately.”

Business 59

Business Hospitality Email Marketing Management 59

MediaBoom

OCTOBER 4, 2023

Schedule Your Free Consultation Top 3 Content Marketing Examples of Email Marketing 6. Warby Parker’s Email Marketing It can be difficult to lead a successful email marketing strategy , especially with the rise of email inboxes that filter marketing content into the junk folder automatically.

Market 87

Market Marketing Marketing Strategy Email Marketing 87

Revinate

SEPTEMBER 21, 2023

In the perpetual quest to achieve greater market share, hoteliers constantly seek strategies to help them transcend the competition posed by online travel agencies (OTAs). This is where hotel data revenue can help.

Revenue 105

Revenue Market Share OTA Hotels 105

Cloudbeds

MAY 15, 2024

But it also makes it more challenging to get travelers to book direct. It ensures a level playing field between direct and non-direct channels, such as GDS, online travel agents, and brick-and-mortar travel agencies, preventing one channel from dominating. There are two sides to the argument. What is rate parity?

OTA 52

OTA Hotels Revenue Management Revenue 52

Inn Quest

MARCH 2, 2023

For example, your target market is mainly business travelers. Develop a Strong Marketing Strategy Once you clearly understand your target market, developing a solid marketing strategy is next.

Management 89

Management Target Marketing Marketing Strategy Revenue Management 89

MediaBoom

JULY 5, 2023

If your current hotel marketing initiatives are falling short, you’re likely frustrated after investing significant time and effort with little to show for it. Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers.

Hotel Marketing 77

Hotel Marketing Market Marketing Marketing Strategy 77

Intelity

MAY 11, 2023

In fact, many Millennial and Gen Z travelers have come to expect it. Here are 3 reasons why including your latest guest technology offerings in your hotel marketing plan is critical: Meet Guests’ Tech Expectations For many of today’s hotel guests, technology is not just a preference, it’s an expectation.

Hotel Marketing 52

Hotel Marketing Market Marketing Marketing Strategy 52