Inn Quest

JUNE 13, 2023

When it comes to running a hotel, a well-executed marketing campaign can make all the difference. In this blog post, we will explore the key strategies and tactics for creating a successful hotel marketing campaign that captivates your target audience and delivers tangible results.

Hotel Marketing 56

Hotel Marketing Market Marketing Digital Marketing 56

Travelboom Marketing

NOVEMBER 7, 2023

As we enter the fourth quarter of the year, hotel marketers should outline their goals for 2024. We’ve assembled a complete checklist of everything you need to create your 2024 hotel marketing budget. Email Marketing: While email is certainly not new, it is still one of the most effective marketing tactics.

Hotel Marketing 96

Hotel Marketing Market Marketing OTA 96

MediaBoom

JULY 5, 2023

If your current hotel marketing initiatives are falling short, you’re likely frustrated after investing significant time and effort with little to show for it. Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers.

Hotel Marketing 77

Hotel Marketing Market Marketing Marketing Strategy 77

STAAH

JUNE 20, 2023

The first place to start the diagnosis of your problems should be your non-negotiables in hotel digital marketing. What does online or digital marketing entail though? Shaving off costs on some digital marketing activities can have an undesirable effect – we call these the essentials of digital marketing.

Digital Marketing 90

Digital Marketing Marketing Strategy OTA Email Marketing 90

Catala Consulting

JANUARY 9, 2024

Introduction In the competitive landscape of hotel marketing, the cost of acquiring new customers is a pivotal metric for success. Such targeted campaigns ensure that marketing resources are utilized for the most responsive audiences. Embracing Digital Marketing Digital channels offer cost-efficient marketing avenues.

Hotel Marketing 52

Hotel Marketing Market Marketing Real Estate 52

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. Luxury hotel marketing is designed to tell the story of your luxury resort brand and set you apart from competitors by building awareness of what makes your brand exceptional. What is a luxury hotel?

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

gcommerce

MARCH 25, 2024

In the highly competitive hospitality industry, increasing direct bookings is crucial for hotels and other accommodation providers. Run targeted ad campaigns to reach potential guests and promote direct bookings by highlighting the advantages of booking through your hotel’s website.

OTA 59

OTA Email Marketing Digital Marketing Accommodation 59

Hotelier Magazine

SEPTEMBER 12, 2023

By Diego Gomila Artificial Intelligence (AI) has been steadily weaving its way through digital marketing for some time now, from analytics and measurement to chatbots. But while there’s been plenty of excitement around generative AI and ChatGPT, AI has already moved into the wider market.

Digital Marketing 52

Digital Marketing Scale Email Marketing Market 52

gcommerce

MAY 22, 2023

Do you find yourself asking the same hotel digital marketing questions over and over again? Whether you’re a fellow digital advertiser or a hotelier, this list of commonly asked hotel digital marketing questions will be one that you should bookmark for a later date! Don’t worry, you aren’t alone!

Digital Marketing 97

Digital Marketing Market Marketing Hotels 97

Travelboom Marketing

MARCH 11, 2024

An accomplished experiential marketing agency knows how to push the boundaries of traditional advertising to generate brand awareness and customer loyalty using creative, innovative services. Millennials now outnumber everyone else; this crowd loves to travel, and they place a high value on experiences.

Market 98

Market Marketing Events Hotels 98

Travel Media Group

JUNE 3, 2021

He demonstrates how to distinguish properties in your hotel group portfolio from local competition and how to get buy-in from your hotel staff for new initiatives at the property level. Ryan Embree: Welcome to Suite Spot where hoteliers check-in and we check out what's trending in hotel marketing.

Email Marketing 52

Email Marketing Digital Marketing Market Marketing 52

Hotelier Magazine

JULY 11, 2023

Artificial intelligence (AI) has been steadily weaving its way through digital marketing for a while now, from analytics and measurement to chat bots. But while there has been plenty of excitement around generative AI and ChatGPT, AI has already moved into the wider market.

Digital Marketing 40

Digital Marketing Scale Market Marketing 40

Cloudbeds

MAY 15, 2024

On the one hand, it makes it easier for hotels to manage their pricing strategy, preventing dumping and price wars. But it also makes it more challenging to get travelers to book direct. Pros and cons of rate parity Rate parity is regulated by contractual agreements between hotels, OTAs, and other booking platforms.

OTA 52

OTA Hotels Revenue Management Revenue 52

MediaBoom

MARCH 23, 2023

The hotel industry is one of the most profitable segments in hospitality , with over $1.2 This is the main reason why hotels need to up their game with digital marketing. Cross-promotion Partnerships are important in the hospitality and travel industry because people are looking for a holistic experience or trip.

Digital Marketing 52

Digital Marketing Hotels Market Marketing 52

MediaBoom

FEBRUARY 23, 2024

Download Our Latest Whitepaper The Ultimate Guide to Luxury Digital Marketing Receive your FREE copy of “The Ultimate Guide to Digital Marketing for Luxury Brands,” to get insights into marketing your high-end products and services for increased sales. This has profoundly transformed consumer engagement.

Consumer 85

Consumer Branding Market Research Market 85

gcommerce

MAY 3, 2024

How to Adjust Your Metasearch Bids for Maximum Direct Bookings Metasearch serves as a powerful tool for hotels, wielding considerable influence within the online travel sphere. Established giants like Expedia, TripAdvisor, and Booking.com have long leveraged this platform to funnel bookings towards hotels.

Minimum Length of Stay 52

Minimum Length of Stay Market Marketing Email Marketing 52

MediaBoom

JUNE 27, 2023

Picture a world where your hotel stands out amidst fierce competition and captivates guests with irresistible offers and experiences. A hotel marketing plan is a strategic blueprint designed to amplify a hotel’s brand presence, allure potential guests, and increase bookings and revenue. Mediaboom is here to help.

Hotel Marketing 52

Hotel Marketing Market Marketing Marketing Strategy 52

STAAH

NOVEMBER 22, 2022

Hotel Marketing is only effective if the execution is done right. The core of a good hotel marketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. The marketing mix was originally a concept given by Neil H. Find out more here.

Hotel Marketing 73

Hotel Marketing Market Marketing Hotels 73

Travelboom Marketing

DECEMBER 15, 2022

Increasing occupancy during the off-season remains one of the hotelier’s biggest challenges and can require a lot of creativity for your digital marketing strategy. Hotel marketers should utilize every platform, including email, social, paid search, and website content, to promote sales during the off-season.

Sales 52

Sales Occupancy Marketing Strategy Hotels 52

SiteMinder

OCTOBER 11, 2022

Travellers love to find inspiration through video-based content. Video marketing should be an integral part of any hotel’s marketing plan and is largely becoming the most important aspect of content marketing. Why do hotels need a video marketing strategy? Improve engagement within emails.

Market 52

Market Marketing Consumer Hotels 52

Xotels

JUNE 2, 2023

In the dynamic landscape of the hospitality industry, generating direct bookings has become a top priority for hotel owners. As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

Travelboom Marketing

MARCH 21, 2024

Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere.

Market 97

Market Marketing Cost Per Click Email Marketing 97

MediaBoom

NOVEMBER 8, 2023

One in three travelers will use a mobile device and hotel app to book their stay , necessitating a mobile-first design. The information you’ve optimized on your Google Business profile will inform the data here, such as your hotel’s address, hours, phone number, and email address. Mediaboom is here to help.

Revenue 69

Revenue Hotels Business Market 69

MediaBoom

MARCH 6, 2024

Are you using content marketing for hotels? Marketing resource HubSpot reports that only 29 percent of marketers in 2024 rely on this source of traffic acquisition, an alarmingly low number. Your hotel could miss out on web traffic, leads, conversions, and bookings without a definable content strategy.

Market 90

Market Marketing Hotels Marketing Strategy 90

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. They’re typically made on a hotel’s website or other direct booking channels, like email, the sales team, social media , or through messaging tools like WhatsApp or Messenger.

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OTA Revenue Hotels Travel 98

Travel Media Group

MARCH 1, 2023

This episode details how hoteliers can use the OneView platform to easily create Instagram Reels and upload them directly to their social media sites with just one click for their followers to interact, engage with, and reach new travelers. One, we are in our brand new content creation studio, AKA the Digital Marketing Den.

Hotels 52

Hotels Travel Market Marketing 52