2016

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Did Your Salespeople Grow Up on the Farm?

Anthony Cole Training

You and your salespeople are a product of mom and dad, the people met, the experiences had and the education/knowledge acquired:

Sales 246
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13 Must Read Sales Books to Become a Badass Sales Person [Updated]

A Sales Guy

A few years ago I created a list of the best books sales people should read to become a badass. You can see the list here. The list included some amazing books. What made that list so special was the surprising number of books that WEREN’T sales books. The original list of must read sales books for sales badasses included some books that address traits and skills that are critical to sales, but aren’t solely sales related.

Sales 167
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Why a Growing Number of Event Attendees Are Asking For Locally Sourced F&B

Social Tables

Consumers Value Community More Than Ever Before. We live in an era where people feel disconnected. You walk into a coffee shop, it’s packed, but everyone is on their laptop or phone barely glancing up at the world around them. One of the few time we all pause (and yes, it may be to take a photo) is over food, and sharing an experience about food. The rise of #foodporn on your Instagram feed isn’t just because of its beauty, it’s also belonging.

Events 146
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Une Analyse des 10 Meilleurs Hôtels du Monde

Experience Hotel

Il y a bien longtemps, lors de mon adolescence, j’ai appris à jouer de différents instruments de musique. À cette époque, l’un de mes professeurs m’a parlé d’une technique utilisée par de nombreux artistes qui souhaitaient s’améliorer : trouver un modèle ou un mentor et s’en inspirer. L’idée était la suivante : plutôt que d’avancer à l’aveuglette, il est toujours préférable de trouver quelque part quelqu’un qu’on estime très performant et de chercher à saisir ses techniques pour les reproduire e

Resorts 52
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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4 Mobile Marketing Must-Haves This Christmas Season

eTourism

Mastering mobile can make the difference between skyrocketing booking rates and stagnation this holiday season. In today's blog, we'll look at 4 key ways you can make the most of mobile marketing to reach more of your guests this Christmas.

Market 52
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Habits of Highly Successful Sales Managers

Anthony Cole Training

Successful sales management requires several contributions:

Sales 222

More Trending

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How Do You Sell to a Millennial B2B Decision-Maker?

Anthony Cole Training

A Guest Post by Salesloft.com.

B2B 196
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The Best of the Best, Sir!

Anthony Cole Training

In a scene from Men in Black, Will Smith’s character, Agent J, asks, “Why are we here?” (He is in a meeting room with the head of Men in Black , Agent Zed, along with several other recruits all from various branches of the military.) Agent Zed asks one of the recruits to answer the question. The young recruit stands and declares, “We are the best of the best, SIR!

Hiring 192
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Is Your Sales Team HUNTING or Hunting?

Anthony Cole Training

When I was a youngster, I used to go hunting with my dad and my older brother, Ray. I never hunted with my younger brother, Michael, until just a few years ago. But Ray, Dad and I spent many weekday evenings and weekends in the woods.

Sales 173
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HireBetterSalespeople.com

Anthony Cole Training

This is a blatant blog post boasting about our hiring deliverable - Hirebettersalespeople.com. I normally don’t do this in this forum in such an obvious fashion, but I cannot help it today. Allow me to explain…why this…why now.

Hiring 173
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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The Solutions to Variability of Performance in Sales Teams, pt.1

Anthony Cole Training

I have a question for you: Why does variability exist?

Sales 173
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Interesting Answers to the Question You’ve Been Asking.

Anthony Cole Training

Why Do So Many of My Salespeople Fail to Perform as Expected?

Hiring 169
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How to Grade the Performance of Salespeople

Anthony Cole Training

The obvious metric to use to measure performance is the sales results of the individual. If they hit or exceed goal, all is good. So, that takes care of about 10 to 15% of your sales force. But, how about the rest of them? Sure, the numbers tell you they are not performing but, as an effective sales manager, you need to find out why. The only way to do that is to look at additional data points.

Sales 169
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28 Sales Traits to Identify When Hiring Better Salespeople

Anthony Cole Training

So, what are you looking for in your next great sales person? I guess the most important question is this: Are you really looking for the next great sales person or are you looking for a sales person that will fill the FTE allocation? Will you settle for someone that is “at least as good as” your average sales person?

Sales 165
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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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Chicken Little and The Impact of Dol (pt.1)

Anthony Cole Training

As the story goes, Chicken Little gets hit on the head and declares the sky is falling.

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Close More Sales with AWATL

Anthony Cole Training

A guest post by Jack Kasel, Sales Development Expert, Anthony Cole Training Group.

Closing 165
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Desire and Performance Variability

Anthony Cole Training

“What you can conceive and believe you can achieve.” - Napolean Hill.

Sales 165
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Let Silence Do the Heavy Lifting in Sales

Anthony Cole Training

A guest post by Mark Trinkle, Chief Sales Officer, Anthony Cole Training Group.

Sales 156
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Diving into Diversity: Decoding the Foundations of Inclusion in Hospitality Talent Acquisition

Speaker: Lauren Fernandez - CEO & Founder, Full Course

Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i

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Variability and the 14-Letter Dirty Word – Accountability

Anthony Cole Training

Several years ago, as part of our sales team evaluation, the skills, tendencies and effectiveness of the sales leadership team was also assessed. The findings indicated that of the 224 leaders, 23% had at least 60% of the skills required to be an effective performance manger. Of the 5 sales management skill sets required - coaching, motivating, recruiting, mentoring and performance management – this last one, performance management, is where the team “scored” the best.

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Top 14 Truths About Managing Salespeople & Increasing Sales

Anthony Cole Training

If you’ve followed my blog for any period of time, you know that there are several phrases that I use when discussing sales outcomes, sales management, recruitment and talent development:

Sales 156
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Variability of Performance – A Side Story

Anthony Cole Training

I’ve been writing about solutions to variability of performance and, as often happens, I see/find something connected to the theme of sales or sales management.

Sales 156
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Variability in Performance in Sales Teams, pt.2

Anthony Cole Training

Let’s start with the right people.

Sales 156
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A Buyer’s Guide to Future-Proofing Your Restaurant Tech Stack

The race to 100% digital is on. With the restaurant industry still in the early innings of its digital transformation, brands need an airtight strategy when it comes to building out their tech stack. Download the buyer’s guide to learn where to prioritize your efforts and get the most out of every investment.

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The 5 Why Questions Sales Prospects Ask

Anthony Cole Training

Sales 149
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Who is Your Superstar?

Anthony Cole Training

Kobe Bryant will be retired from NBA basketball when the final buzzer sounds in tonight’s game against the Utah Jazz. If you are not a basketball fan or sports fan, this may mean nothing to you. My intent is to frame a very important discussion about performance around a living legend of the LA Lakers and NBA.

Intent 149
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Variability in Performance – Let’s Talk Recruiting

Anthony Cole Training

Earlier, I stated that eliminating the variability of performance all starts with people, right? And then, I proceeded to tell you that I thought that eliminating variability starts with systems and process. Now, it’s time to talk about people and that means talking about recruiting. Here are the big ideas about recruiting: You don’t have to like it; you just have to do it.

Hiring 145
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Variability in Performance in Sales Teams, pt.3

Anthony Cole Training

It all starts with people, right?

Sales 145
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Beyond The Meeting Room: Luxury Magazine Resource

Escape into a world of luxury and dive into the future of tech, fun takes on the American pastime, and many inspirational individuals. With engaging reports on fashion, food, travel, finance, sports, and more, download now and enjoy the read!

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22 Crazy Sales Tips and Hacks That Actually Work

A Sales Guy

If great sales people are anything, they are resourceful. They create unique hacks to do their job better, to get a competitive edge. They’re always looking for something that will allow them to do what everyone else is doing better. Good sales hacks aren’t cheap shortcuts, but rather creative ways to do the work and improve the results.

Sales 142
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5 Sales Activities that Lead to Success: Are Your Salespeople Assertive Enough?

Anthony Cole Training

Assertive (not aggressive) salespeople win more business than others. They care so much about doing the right thing for their clients that they are willing to risk the relationship and the deal in order to make sure the prospect or client makes the right decisions. Does that describe your people? Are they assertive?

Sales 140
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Sales Management When "Life Happens" - Failure is NOT an Option

Anthony Cole Training

A year ago tomorrow, I was released from University Hospital here in Cincinnati. Doctors Augsburger and Correa had performed radioactive plaque surgery on my right eye. The plaque stayed attached to my right eye for 5 days with a lead eye patch covering it. I was confined to a lead lined room. On the 25 th , they removed the plaque (disc), sutured the eye and then sent me home for recovery.

Sales 140
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Sales Management Strategies #1 - Start with the End in Mind

Anthony Cole Training

It’s an oldie, but a goodie from the late Steven Covey. In his ground breaking book, 7 Habits of Highly Effective People, he states that highly successful people start with where they want to be – “the end” - and then work to get there. That’s great advice for managers attempting to lead for results, manage activity and coach behaviors.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!