Anthony Cole Training
JUNE 16, 2022
Doing research and preparing for a prospect meeting so that you know what questions to ask is important. However, it is even more important to have a healthy level of skepticism and not assume anything about what they may or may not need.
Social Hospitality
JUNE 9, 2022
We’re well aware of how powerful digital marketing can be. You must be present online to remain competitive. That said, the rise of digital marketing means the market has become saturated with promotional content. This is why it’s important to look for digital marketing techniques that can actually work for your business. One often-overlooked technique is blogging.
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Social Tables
JUNE 8, 2022
Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success. Expert event planners and organizers understand that choosing the right audience engagement strategies can make or break an event.
eTourism
JUNE 30, 2022
Any hotel's priority is to satisfy its customers. However, a business's online reputation occasionally suffers even with the best customer service. Suppose a hotel guest posts a bad or fake review online for everyone to see.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Lodging Interactive
JUNE 29, 2022
Nearly 9 in 10 parents are likely to travel with their children in the next 12 months, according to the Family Travel Association. It’s hardly surprising, then, that many properties are expanding their on-site offerings to include additional activities, facilities and room features specifically for children. Take inspiration from McConnell Marketing’s list of the […] The post 4 Show-Stopping Hotels That Master the Art of Being Kid-Friendly appeared first on McConnell Marketing.
Experience Hotel
JUNE 28, 2022
Le terme CRM (ou GRC pour Gestion de la Relation Client en français) reflète de nombreux types de logiciels qui répondent à différents besoins. Quels sont les différents types de CRM ? De quelle solution avez-vous réellement besoin ? Depuis le début d’ Experience Hotel , près de 5 000 directeurs marketing, revenue managers, GM et propriétaires, représentant plus de 11 000 hôtels, nous ont contactés pour un “besoin de CRM”.
Hotel Sales Focus brings together the best content for hotel sales and marketing professionals from the widest variety of industry thought leaders.
SiteMinder
JUNE 26, 2022
For many women, ‘tech’ can feel like an industry shrouded in mystery – elusive, jargon-filled, generally, dare I say…‘cloud’-y. It’s now been over 10 years since Marc Andreessen famously wrote about software ‘ eating the world ’, but the reality of what goes on behind the scenes (and on the screens) of the tech companies so central to our lives is still a mystery to the vast majority.
Social Tables
JUNE 22, 2022
Hosted in cities and towns all over the world, community events bring people together. Community events are perfect for promoting positive change, and there’s opportunity for improvement in every community. Ranging from locally-attended small-town chili cook-offs to massive national parades attracting tens of thousands of people, community event ideas come in all shapes and sizes. .
Belza
JUNE 26, 2022
It is critical to understand the term Negotiated Rates in the hospitality industry. It is not a secret that any company will seek and acquire a more competitive rate from hotels the company consistently books. Though thi.
BCV
JUNE 23, 2022
Time to Tee Off The game of golf resort marketing is much like the game of golf itself. There is a lot of ground to cover and a couple of key strategies to keep in mind. Let’s break it down the way a golfer would look at a course: The Long Game, The Short Game, and Putting the Ball in the Hole. First, there’s the long game. This is when you are farthest from the hole, or in this case, a booking.
Speaker: Lauren Fernandez - CEO & Founder, Full Course
Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i
Catala Consulting
JUNE 21, 2022
Table of Contents If you own or manage any restaurant, you’ve probably realized that there’s much more to your business than just making tasty food. Menu engineering is one of the biggest factors when it comes to menu success in restaurants, cafés and other food service outlets. What makes a good menu? How do you make sure it works for your business?
Anthony Cole Training
JUNE 9, 2022
In the profession of selling there is a response or an answer we are often confronted with that causes great distress, delays in decision-making, or loss of opportunities. That response is: “I need to think it over”. There are three major areas that "think it over" typically appear- the initial phone call, the first appointment, and the presentation.
SiteMinder
JUNE 16, 2022
The Grantham Arms, located in the heart of Boroughbridge in North Yorkshire (England), is known for its distinct vision of bringing a rustic feel and authentically-yorkshire hospitality to guests. Whether travellers are visiting for leisure purposes, or on business, the Grantham Arms is the ideal base for exploring the towns of Harrogate, Ripon and York or for those that want to take-in the stunning scenery in the North York Moors and Yorkshire Dales.
Bookassist
JUNE 14, 2022
A client since 2015 the team at Hotel Forum has worked closely with Bookasist over the last 7 years enjoying a strong ROI on digital investment. New hotel director Maria Vittoria Troiani took advantage of the strong ROI, and made the decision to invest more, confident in the return she would get. The results have been phenomenal. “In addition to increasing traffic to the official website and acquiring new customers, we have increased conversion and direct booking revenue by 300%” It&
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The race to 100% digital is on. With the restaurant industry still in the early innings of its digital transformation, brands need an airtight strategy when it comes to building out their tech stack. Download the buyer’s guide to learn where to prioritize your efforts and get the most out of every investment.
Belza
JUNE 19, 2022
A property’s parking area and service is a vital part of a growing revenue even though it may be considered a nuisance. It often impacts the guests’ experience and determines their gratification on your property upon the.
BCV
JUNE 14, 2022
What is Metasearch? Metasearch is one of those concepts that’s a powerful force, but is rarely mentioned by name. Put simply, Metasearch is a pay-to-play channel where a property buys ad placements on leading industry sites like Google (Google Hotel Ads), TripAdvisor, Kayak or Trivago to name a few. Those sites aggregate hotel room inventory from numerous channels.
Catala Consulting
JUNE 7, 2022
Catala Consulting, ranking amongst the market leaders in the field of revenue management consulting, has strengthened its leadership team with the appointment of Richard Clostre as Director of Revenue & Strategy. Richard has joined Catala Consulting with more than 15 years of experience managing revenue management teams across the UK and Ireland.
Anthony Cole Training
JUNE 2, 2022
Most organizations and advisors have been working long term to be more customer-focused. The challenge is for advisors to be productive and assertive without coming across to customers as sales-driven. One of the key sales challenges is to stay focused on adding value and leading with relationship selling.
Advertiser: ALHI
Escape into a world of luxury and dive into the future of tech, fun takes on the American pastime, and many inspirational individuals. With engaging reports on fashion, food, travel, finance, sports, and more, download now and enjoy the read!
SiteMinder
JUNE 13, 2022
Bangkok, Thailand – According to new data from SiteMinder, the world’s leading open hotel commerce platform, hotels in Thailand are now accepting their highest volume of bookings, compared to 2019 levels, since February 2020. SiteMinder’s World Hotel Index, the leading indicator of hotel reservation and guest arrival trends globally, displays that local hotels are receiving 84% of the bookings they were in June 2019 — a figure driven by the stability of the domestic market and the return o
Hospitality Taskforce
JUNE 7, 2022
With summer quickly approaching, vacation season is already gearing up. Many guests are planning to go bigger than ever this year , so your property may require some extra assistance. If you want to ensure that your team is prepared to handle the increase in demand, it may be helpful to hire temporary hospitality staff. When your goal is to save time and avoid the frustration of hiring someone only to find out that they’re not the right fit, consider working with an experienced Taskforce company
Belza
JUNE 12, 2022
The hotel industry has witnessed many advancements in pest management practices. No longer are they practicing spraying the whole room using pesticides. Using more sustainable pest control alternatives has been proven sa.
BCV
JUNE 2, 2022
Tap Into Your Emotions For years, sentiment in social media was imprecise, especially when compared to human behavior. Think about it. When someone says, “It’s fine,” it can be interpreted with a lot of different meanings, depending on the context. Humans give clues about these meanings through body language and other cues that indicate the feelings behind what is being said.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Your San Antonio Dentists
JUNE 1, 2022
A healthy and beautiful smile can make you feel confident daily, but it requires an excellent dentist. If you are looking for a dentist who will take the time to get to know you and your dental health, you will find her in Dr. Precious Thompson. Dr. Thompson is a Thousand Oaks Dentist 78232 passionate about dentistry and will ensure her patients have healthy teeth for a lifetime.
Anthony Cole Training
JUNE 24, 2022
Knowing and understanding your prospect's buying motives allows you to make better decisions on whether to engage and pursue a potential sales opportunity.
SiteMinder
JUNE 9, 2022
With idyllic locations, right by the Mediterranean Sea in Spain, Helios Hotels have designed a new relaxing and healthy proposal to offer a unique experience, all these thanks to a team that strives to the maximum every day to make the stay unforgettable. Guest experience is paramount for the team at Helios. Digitising Helios’ processes using SiteMinder’s open hotel commerce platform has been vital to allowing the business to design holistic strategies centred around guaranteeing each guest a p
Q4Launch
JUNE 17, 2022
This vacation rental SEO guide will help you optimize your vacation rental website and create successful SEO campaigns in 2022 and beyond. Many of the same principles can be applied across all your vacation rental landing pages and blog posts, so they will be more easily found by search engine users in your target market. It’s good to note here that creating new and optimized content on a weekly basis is critical to achieving long-term success with SEO.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Belza
JUNE 5, 2022
Examining the failures and attainments of your STAR report or your property's overall revenue can be challenging as there are many things to consider and look into. So, how do you study and get findings on your numbers?
StayNTouch
JUNE 1, 2022
What's New in Stayntouch PMS? Multi-Property Dashboard & Stats Enhancing Your Guest Experience & Operations Across Your Hotel Portfolio In the latest edition of What’s New in Stayntouch , we sat down with our Product Manager Bernd Barysch to discuss the recent expansion of the multi-property functionality for Stayntouch PMS. While Stayntouch PMS always contained a limited level of multi-property functionality, these latest updates allow hoteliers to manage their brands at the cha
Anthony Cole Training
JUNE 30, 2022
Building rapport in selling is really all about being caring and friendly, asking the right questions, and offering great advice and solutions. There are 5 competencies that make a salesperson strong at developing relationships in sales.
SiteMinder
JUNE 7, 2022
In the lead up to Pride Month, SiteMinder’s Chief People Officer, Dionne Woo, spoke with People Matters about SiteMinder’s commitment to a diverse and inclusive workplace. People Matters: The new age workforce calls for a changed method of workforce management. For years, leaders have kept away from direct dialogues with employees. But does the situation call for an employee-leader dialogue exchange for awareness creation?
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
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