Anthony Cole Training
FEBRUARY 10, 2017
When a new president of a company takes over a company or when a new sales manager takes over a sales team, you can imagine what happens, right? There were already people there as a result of the previous administration(s). Those people, inherited by the new leader, chose to stay based on the previous leadership and characteristics of that leadership. ( HBR book on leadership ).
Social Tables
FEBRUARY 1, 2017
When you’re on site for an event, you never know what might happen, because despite months and months of meetings, plans and timelines, some unknown thing will inevitably pop up that you didn’t even dream you needed to prepare for. But could you have? . Trust us. Having these items around could come in handy in a pinch. Click To Tweet. We’ve all learned to jump over the hurdles and land on our feet (while looking flawless we might add) but over the years of producing event after event, we’ve als
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A Sales Guy
FEBRUARY 6, 2017
If you’re a salesperson, take a look at all the opportunities in your CRM. If you’re a sales manager, or the CRO, or even CEO, go look at the opportunities your sales people have put in the CRM. Comb through opportunity, look at the notes, next steps, past emails, look through the entire thing. I bet you can’t find it. I bet 90% of the opportunities you look through don’t have it and that “it” is costing you and your company hundreds of thousands if not millio
eTourism
FEBRUARY 28, 2017
Striving for new ways to retarget your guests on Facebook? The social media platform has recently made some changes to its Custom Audiences tool to help you get even more refined with your Facebook advertising.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Experience Hotel
FEBRUARY 7, 2017
Nous entendons de plus en plus parler de “relation-client”, “suivi du parcours client”, “big data”, “CRM”, etc. Mais que signifient tous ces concepts et quelle direction prendre ? L’hôtelier indépendant doit-il impérativement traiter ces sujets de façon particulière ? Y a-t-il un danger quelconque dans le futur pour ceux qui ne le feront pas ? Il apparaît évident aujourd’hui que nous sommes à l’aube d’une nouvelle ère dans le monde hôtelier.
Hotel Marketer
FEBRUARY 15, 2017
Facebook just announced a slew of video related updates yesterday, designed to increase their presence in the video space dominated by YouTube.
Hotel Sales Focus brings together the best content for hotel sales and marketing professionals from the widest variety of industry thought leaders.
Social Tables
FEBRUARY 17, 2017
As a full-service marketing agency, one of the things we know best is events. And as such, we’ve got the hook ups. Whether it’s DJs, bartenders, event staff, venues, talent managers, design teams or anyone else our clients are looking for, we’ve got them all. But when it comes down to it, one of the most crucial elements of any event boils right down to the food.
A Sales Guy
FEBRUARY 10, 2017
You wanna be successful? Do this. Be the absolutely fuckin’ best at what you do and spend every day making sure you stay the best. It’s that simple. I know, it’s not what you were thinking. You were expecting some earth shattering, intriguingly simple, yet profound insight. Nope, that’s not what I’ve got for ya. It may not be earth-shattering or profound, but it is simple.
eTourism
FEBRUARY 7, 2017
The competition for your guests' attention online is fiercer than ever, and one thing's for sure; if other local hotels are doing a better job reaching them than you are, your booking rates are going to suffer.
Anthony Cole Training
FEBRUARY 15, 2017
It’s this simple: If you want great barbeque ribs, brisket or chicken, the key is low temperature and slow cooking. Having said that, if you want maximum flavor and tenderness, make sure you sear or char the meat first, then go low and slow. This is an undeniable truth. Just read the Science of Cooking and discover all the neat things you can do to improve the outcome of any meal.
Speaker: Lauren Fernandez - CEO & Founder, Full Course
Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i
Anthony Cole Training
FEBRUARY 8, 2017
Super Bowl LI was something special to watch - unless you are a Falcons fan and then it was a disaster. You could see it happen right before your eyes. The Patriots struggled in the first quarter while the Falcons had complete control of every aspect of the game. And then… it happened.
Social Tables
FEBRUARY 28, 2017
More often than not, food is the main attraction for event attendance. In an age where consumers shop their values , it’s ever-important to put your money where your mouth is around local sourcing for your next event. Today’s event attendee is looking for a unique perspective on the culture and creations of a city’s emerging maker community. Fortunately, we’ve got your back.
Social Tables
FEBRUARY 1, 2017
Think about the characteristics great events have in common: flawless logistics, powerful communication, rich agenda, empowering experiences, and efficient websites. . Now take this list and cross off the thing you believe it requires the least amount of time and effort. Let me guess. Your choice is: efficient websites. Usually, you pick a good platform or app, introduce the data, customize the modules, click publish, and … ta-da, you have an event site!
A Sales Guy
FEBRUARY 7, 2017
I have a friend who is contemplating starting her own business. It’s a good business. She has some good contacts in the industry. She has a good lead engine already established. Her overhead will be low in the beginning if she does it right. If she’s smart and leverages her contacts, there is no reason she can’t grow this business with nominal risk, and without putting herself too far out there.
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Social Tables
FEBRUARY 13, 2017
There is no question that referrals are an essential part of any successful event planning business. While advertising, social media, and marketing are all extremely valuable assets, boosting your referral business could be the solution for taking your company to the next level. From Amazon comments to Yelp reviews, today’s millennials want to see that third-party recognition before taking the plunge to try something new.
Anthony Cole Training
FEBRUARY 17, 2017
"IN THE END, WE'RE ALL JUST FRUIT".
A Sales Guy
FEBRUARY 1, 2017
What happens when you Google your name? What comes up? You’re Facebook page, your LinkedIn profile, what? Do you like what you find? Is it consistent with who you are and how you do your job? Is what you find when you google your name, consistent with who you are? If someone had to make a split decision on hiring you or not, based on your social presence would you get hired?
A Sales Guy
FEBRUARY 28, 2017
My new Forbes post is up. Like most of my posts, the ones I think are just OK, do really well, and the ones I think are homeruns, fizzle and die a painful death in obscurity. This post has been fairly popular. I knew it was an important topic, but I didn’t realize how much it would resonate with sales leaders and sales people alike. Enjoy and let me know what you think.
Advertiser: ALHI
Escape into a world of luxury and dive into the future of tech, fun takes on the American pastime, and many inspirational individuals. With engaging reports on fashion, food, travel, finance, sports, and more, download now and enjoy the read!
A Sales Guy
FEBRUARY 22, 2017
Creativity is critical in today’s world. It’s too easy to get sucked into fast follower mode. Winning today is about solving problems with creativity and innovative thinking and that doesn’t start with your first, second or third idea. The best ideas come with your 7th, 8th, 9th and even 10th. Can you think of 10 ideas to solve even the simplest of problems?
Anthony Cole Training
FEBRUARY 3, 2017
SCORECARDS DO NOT DRIVE SALES GROWTH.
Anthony Cole Training
FEBRUARY 22, 2017
YOUR BIGGEST UNDETECTED CHALLENGE.
A Sales Guy
FEBRUARY 12, 2017
It’s been awhile, but #heykeenan is back. In this episode, I talk about the Patriots, Red Bull, mentoring and how to sell a product that impacts someone’s every day. I go a little bit of a rant in this one. I get this sales question too much, and it’s killing the industry of sales. Do you have a sales question? Hit me up on Twitter, Facebook, Instagram or in the comments below with hashtag #heykeenan.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
eTourism
FEBRUARY 2, 2017
It's a debate that rages on and on, and not least when it comes to online travel marketing: is search engine optimisation still relevant, or is it a dying practice?
eTourism
FEBRUARY 14, 2017
Whatever exciting new social networks, apps and digital strategies emerge for reaching your guests in the coming months, email marketing is going nowhere in 2017.
eTourism
FEBRUARY 21, 2017
With the huge emphasis that has been placed on content production in recent years, competition for travel consumers' attention online has never been fiercer.
Hotel Marketer
FEBRUARY 8, 2017
YouTube has just jumped on the live video bandwagon on mobile, given the growing prominence of the mobile platform and Continue Reading
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Hotel Marketer
FEBRUARY 10, 2017
Interest in 360 degree video and 360 VR (Virtual Reality) is at an all time high as the tech matures Continue Reading
Hotel Marketer
FEBRUARY 17, 2017
Marriott International was recently included on the World’s Most Admired Companies list by Fortune Magazine, for the 17th year in Continue Reading
Hotel Marketer
FEBRUARY 18, 2017
Effective restaurant positioning and marketing is critical to success.
Hotel Marketer
FEBRUARY 11, 2017
These ads are both cheeky and brilliant, utilizing the features and limitations of the YouTube and Facebook ad platforms to their advantage.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
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