October, 2014

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Sales Managers – Why Isn’t Goal Setting Easy?

Anthony Cole Training

'I was first introduced to goal setting in sales when I was an insurance agent with National Life of Vermont. The General Agent was Dave and his manager was Bob. The company subscribed to the “Al Grannum” school of 10-3-1 - see 10 people, 3 will be qualified buyers, 1 will buy. Based on that equation, the established goal was to write 100 lives. You do the math.

Sales 204
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What Your Customer’s Don’t Know — That’s Costing You Sales

A Sales Guy

'“No, we’re all set.” “We’re happy with what we have.” “We’re not looking to change at this time.” How often have you heard these words come out of a buyers mouth? Nobody wants to hear these words. They stop sales people in their tracks. Why? Because, for most sales people, if the prospect already has what you’re selling then why “push” them on something.

Sales 125
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3 Ways To Start Creating Better Content Today

eTourism

Is your content campaign generating the results you need, or does it seem to be falling flat? Creating content has become a central component of every business's online campaign.

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THE Secret – Just One Secret To Getting Sales People To Sell More

Anthony Cole Training

'I’ve been in the sales and sales management consulting business for 21 years. Prior to that, I was an insurance wholesaler, an insurance agent, a Nautilus Regional Sales Manager, a Nautilus Regional Sales Rep and collegiate athletic coach. During my 30 year professional career, I’ve read a lot of books, met with lots of keynote speakers and listened to hours of audio recordings.

Sales 201
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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If A Tree Falls in the Woods, Do Your Sales People Hear It?

Anthony Cole Training

'Ever wonder if your sales people are really listening to you? Do they respond and react. or do they sit politely listening and then continue to do what they’ve always done? As a sales manager or sales executive, you have many roles to fill in order to get the most out of your sales team. You must coach them, you must motivate them, you must have some level of performance management and, in some way for some of them, you must mentor them.

Sales 199
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PRO, FUN & MON: 3 Really Good Things to Manage To in Selling

Anthony Cole Training

'I just spent the last five days with my client and good friend, Ric Stoakes, from Lincoln, Nebraska. In addition to being a principle at the UNICO Group, he is an avid traveler and “a nutcase of a Nebraska Football Fan”. If you spent enough time in Lincoln, you would soon discover that “a nutcase of a Nebraska Football Fan” is not a group of one. From Tuesday through Friday, I spent time with him, his sales team and other partners in the firm.

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Are You That Someone Else for Your Sales Team?

Anthony Cole Training

'Ever wonder if your sales people are really listening to you? Do they respond and react. or do they sit politely listening and then continue to do what they’ve always done? As a sales manager or sales executive, you have many roles to fill in order to get the most out of your sales team. You must coach them, you must motivate them, you must have some level of performance management and, in some ways, you must mentor them.

Sales 120
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What To Do When A Prospect Goes Dark

A Sales Guy

'There is nothing more frustrating to a sales person than when a client goes dark. Your last conversation was killer, you both agreed that your solution made sense. The prospect said they needed to; share it with their team, run the numbers, look at another solution, run it past IT, work with H.R., make a recommendation or any other “next step.” ( great video on how to sell the “next step” within a sales cycle).

Sales 123
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You Can Hide in Video, But You Can’t Get Lost (Why Video Hiring Rocks!)

A Sales Guy

'We’re hiring at A Sales Guy. It’s been a VERY painful process. Finding good people is hard. A Sales Guy has a very unique culture in that we look for and embrace the gritty, cool, nerd who can SELL! And, when I say nerd, I mean nerd, not dork. There are way too many dorks in sales. We’re not interested in the dork or the douchebag.

Hiring 118
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Vail Gives Us a Lesson on “Product vs. Sales” With It’s New Epic Mix Feature

A Sales Guy

'I’ve talked frequently on this blog about how product has surpassed sales in driving revenue. As much as sales people don’t want to admit it and as much as many companies don’t want to admit it, the change has occurred and ignoring it won’t change things. There is too much information available to consumers about products and services that deficiencies, lack of features, poor service etc., can not be overcome by even the best sales people in the world.

Sales 117
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Diving into Diversity: Decoding the Foundations of Inclusion in Hospitality Talent Acquisition

Speaker: Lauren Fernandez - CEO & Founder, Full Course

Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i

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Outlook

A Sales Guy

'Outlook ( n). A View: a pleasant view, a person’s point of view. If you were looking out on the street and saw -20 degree weather, ten feet of snow, and no sun, do you go running out? If a small restaurant is tucked away in a small dark alley in a bad neighborhood, do you go in? If you’re looking out onto a pristine white sandy beach, with beautiful crystal blue water, do you burst out the door in glee?

Sales 115
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Meeting at DreamForce 2014

A Sales Guy

'K, I’m gonna be at Dreamforce the week of October 13th. If you’re gonna be there let’s connect. My favorite part of Dreamforce isn’t the Keynotes, or the sessions. My favorite part of Dreamforce is connecting with the attendees. Today’s world is more virtual than ever. Our sphere is bigger than it’s ever been, but it’s a virtual sphere.

Events 115
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Facebook Reviews: Why They Matter and How You Should Respond To Them

eTourism

Do your guests review your property on Facebook? The social platform's star rating system encourages users to share their positive and negative brand experiences with others by leaving a short review and a rating out of 5.

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6 Quick Tips for Writing Emails That Drive Opens and Clicks

eTourism

It has happened to all of us. You've created the perfect email message for your guests. You've polished each sentence to address their needs and engage their interests. You've taken time to pick the most compelling subject line you can think of.

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A Buyer’s Guide to Future-Proofing Your Restaurant Tech Stack

The race to 100% digital is on. With the restaurant industry still in the early innings of its digital transformation, brands need an airtight strategy when it comes to building out their tech stack. Download the buyer’s guide to learn where to prioritize your efforts and get the most out of every investment.

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How Often Should You Adjust Your Resort’s SEO Strategy? Part Two: Off-Page Elements

eTourism

In a recent blog post we took a look at some of the most important on-page SEO elements and how often they need to be updated to keep your website ranking highly and bringing in lots of organic search traffic.

Market 52
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Start Now: Prep Your Email Campaign for the Christmas Season

eTourism

Your guests might be stocking up on sweets for trick-or-treaters, but it's time for you to think slightly further ahead and start strategising your resort's Christmas email campaigns.

Resorts 52
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Want to Boost Your Blog’s Power to Convert? Here are 6 Tests to Try

eTourism

Running tests on your blog is essential if you want to discover the best strategies for driving more blog visits, and turn more of those visits into subscribers and bookings.

Market 52
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3 Ways to Use Metrics To Improve Your Content Marketing Campaign

eTourism

Do you track your resort's website metrics consistently? Perhaps you're unsure how to best put the data to use to maximise your marketing efforts?

Market 52
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Beyond The Meeting Room: Luxury Magazine Resource

Escape into a world of luxury and dive into the future of tech, fun takes on the American pastime, and many inspirational individuals. With engaging reports on fashion, food, travel, finance, sports, and more, download now and enjoy the read!

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How Often Should You Adjust Your Resort’s SEO Strategy? Part One: On-Page Elements

eTourism

Perfecting your SEO strategy is not a one-off task; it's an ongoing commitment.

Market 52