March, 2012

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Hiring Sales People? How Important is Experience?

Anthony Cole Training

Here is a segment from a recent article in on - line Forbes written by Ron Ashkenas of Schaffer Consulting. Surprisingly, one of the reasons that Dowling cites for NS-LIJ’s success is the fact that traditional “experience” is not a pre-condition for hiring new managers. In fact, in many cases it’s a liability. Dowling explains: “We’re in an industry that needs to change and re-examine almost every facet of how we do business.

Hiring 195
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How to Know the Sales Person You are Interviewing is a Superstar

A Sales Guy

You want to upgrade your sales team, either because someone or somebodies didn’t work out or because your growing and could use some more sales power. Either way, if your adding a new sales person, you are upgrading your team. You wouldn’t hire someone worse or less impressive than the last person OR the existing team, would you? Let me help you a little on this one.

Sales 115
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Hotel Booking Attribution More Important Than Ever

eTourism

The resort booking distribution process seems to get more complicated every day, and with so many platforms to keep an eye on, it's more important than ever to understand which elements of your marketing campaign are working for you, and which aren't.

Resorts 52
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A Myth of Successful Sales Management - You Have to Sell to Manage

Anthony Cole Training

Here is an excerpt from a recent CBS College Basketball article : "Of the Sweet 16 teams remaining in the NCAA tournament, four are coached by guys who never played college basketball -- Crean (Indiana), Marquette's Buzz Williams (a former Crean assistant), Cincinnati's Mick Cronin and Baylor's Scott Drew. Unlike Crean, the other three broke into coaching as student managers.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Effective Joint Sales Calls for Sales Success

Anthony Cole Training

One of the critical components of sales coaching is the ability of the sales managers and their sales people to run effective joint calls. As a president of a company occasionally I have sales people call on me. Whenever two people come out on the call my first thought is: Which one is the rookie? My other thoughts are: Why are two people here? Why is the manager with the salesperson?

Sales 185
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Recruiting for Sales Success

Anthony Cole Training

"Men wanted: For hazardous journey, Small wages, better cold, long months of complete darness, Constant danger, safe return doubtful. Honour and recognition in case of success.". This is the alleged ad placed by Ernest Shakleton as he planned to set sail from England on his ship - the Endurance - bound for Antarctica. I've just come back from the annual BISA (Bank Insuracne and Securities Association) conference in Hollywood, Florida.

Sales 180

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The Best Sales People Don’t Close Everything

A Sales Guy

As sales people we don’t have to sell to everyone. We can tell prospects; “Thanks, but no thanks.” The best sales people know this. There is this unwritten rule that says, for some reason, sales people HAVE to sell to everyone. The truth is we don’t. Just because someone wants to buy, doesn’t mean we have to sell to them.

Closing 114
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The Growing Chasm Between Sales Person 1.0 and Sales Person 2.0

A Sales Guy

I feel there is a chasm growing in sales between those who are embracing Sales 2.0 and those who are not. I’m not sure why, but I’ve always felt sales people and sales leaders can be some of the slowest adopters and critics of change. When things work, we stick with them. Sales people don’t change very quickly. It’s always been odd to me that people in such a dynamic occupation are so resistant to change.

Sales 113
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The Sales Curve vs The Sales Process

A Sales Guy

The sale process has always been part of the sales lexicon. You can’t get away from it. The sales process is traditionally a linear set of stages outlining how a sale happens from beginning to end. I’ve posted about this before. (Check out the video and corresponding ebook on the real sales cycle). Yesterday, I found this start-up curve on Fred Wilson’s blog and I couldn’t help but think it looks a lot like the selling world.

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How to Get a Prospect to Call You Back

A Sales Guy

I’ve just released my new ebook, INTRIGUE, The Only Thing You Need for a Successful Cold Call. Despite online arguments that cold calling is dead, cold calling is still absolutely critical to prospecting in B2B sales. . Successful cold calling requires messages that capture your prospects attention and motivates them to call you back. In this ebook, I break down the science behind capturing people’s attention and how our brain is designed to tune some things out, while focusing on o

B2B 112
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Diving into Diversity: Decoding the Foundations of Inclusion in Hospitality Talent Acquisition

Speaker: Lauren Fernandez - CEO & Founder, Full Course

Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i

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How To Fire A Salesperson Without Creating A Stink

A Sales Guy

There is nothing more critical than being able to hire and fire as a sales leader. Building teams is all about hiring, coaching and unfortunately, sometimes firing. Firing is the most uncomfortable of the 3. Firing is hard. I’ve seen people get fired in more ways than you could imagine and it’s usually not pretty. It’s done so poorly, the manager is dreading it, the sales person is blindsided, and it leaves a stink on the entire team for days and sometimes weeks.

Hiring 112
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The Greatness Test

A Sales Guy

You want to know if you are great or destine for greatness? There is a simple test that will tell you. The test: Ask yourself this question; “If you were tgiven $100,000,000 for what you do, would you continue to do it afterward? Would you continue to do it with the same tenacity and commitment you do today? If the answer is yes, then you are great or on your way to greatness.

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Umbrellas Don’t Make it Rain

A Sales Guy

Umbrellas don’t make it rain. Just because the sun is out, doesn’t mean it’s warm outside. Just because America voted for Obama doesn’t mean we are a liberal country. Just because your numbers are off, doesn’t mean you have a shitty sales team. When trying to understand a problem, being able to differentiate between the cause OR a correlation is huge.

Sales 111
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A Sales Newbies Death

A Sales Guy

There is a very good discussion going on in the Sales/Marketing V.P.’s group on Linkedin. The question was posed over a week ago and the answers keep flying in. Pat asked: One of my biggest challenges is hiring strong sales people. I would estimate we probably get it right on in every three candidates. How do you find good reps? What is your process for finding reps?

Sales 109
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A Buyer’s Guide to Future-Proofing Your Restaurant Tech Stack

The race to 100% digital is on. With the restaurant industry still in the early innings of its digital transformation, brands need an airtight strategy when it comes to building out their tech stack. Download the buyer’s guide to learn where to prioritize your efforts and get the most out of every investment.

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Why We Lose Deals

A Sales Guy

Seth Godin posted this a few weeks ago. It’s a brilliant description of why sales people lose deals. In it he hits on why prospects lie to sales people. I highlighted the money quote. “We’ve decided to hire someone with totally different skills than yours…” and then they hire someone just like you, but more expensive and not as good. “We’re not going to buy a car this month, my husband wants to wait…” and then you see them driving a new car

Hiring 108
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The Check Has Been Written

A Sales Guy

Ok, it was a PayPal transaction. Regardless, yesterday I happily transferred $1,800 dollars to Reeces Rainbow to support the Sader family efforts in adopting Charity. It was a great feeling and I’m so proud of this community. As I said before, I’ve never met the Saders, but I felt their cause was a noble one and a selfless one. The idea that we discard children because they don’t meet some notion we have on what a child “should” be is awful.

Sales 107
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Sales Incentives Shouldn’t Be Used as Motivation to Close More Deals

A Sales Guy

It’s not uncommon for people to ask me what’s the best way to motivate sales people to sell more. My answer is almost always the same. If you are using money to incent sales people to sell MORE, you have a big problem. I participated in this sales webinar yesterday; Best Practices in Modern Day Selling. You can listen to the session here.

Closing 106
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You Are Who You Hire

A Sales Guy

Do you wanna get a good feeling of the type of sales leader you are? Look at your direct reports. We are we who we hire. It’s really that simple. Hiring is an extension of our knowledge, our belief systems, our biases, our likes and dislikes. The people we hire are also a reflection of our confidence and self-esteem. The people we hire reflect those things about us we feel good about and those things we don’t.

Hiring 106
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Beyond The Meeting Room: Luxury Magazine Resource

Escape into a world of luxury and dive into the future of tech, fun takes on the American pastime, and many inspirational individuals. With engaging reports on fashion, food, travel, finance, sports, and more, download now and enjoy the read!

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A HUGE Lesson for Sales from. a Techie????

A Sales Guy

I read this article Nobody Wants to Learn to Program over on the Invent with Python Blog. It is a great post and spot on! Sales could learn something from this post. The author is correct. Nobody wants to learn to program, they want to build a cool application. Al Sweigart, the author, nailed it with this: I frequently see a problem when people (especially techies) try to teach programming to someone (especially non-techies).

Sales 98
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Why Do Your Customers Buy From YOU?

A Sales Guy

I walk past a T-Mobile store everyday on my to my car. It is fairly busy when I walk by, yet every time I pass by, I find myself asking, Why? Why do these people chose T-Mobile over ATT, Verizon or Sprint. I’m not trying to bust on T-Mobile, but I can’t figure out why someone would chose T-Mobile over the other 3 major carriers. I know T-Mobile doesn’t have a better network.

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An Ignored Metric

A Sales Guy

A while back I wrote about the “ Forgotten Metric. ” I talked about how so few companies measure forecasting accuracy and why that is a mistake. In this post, I’m going to talk about another missed metric. It’s the average deal size. In all my years of selling I’ve never worked for a company, nor consulted with a company that measured the average deal size AND managed its sales people to it.

Upsell 90
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Why Inspiration Doesn’t Exist

A Sales Guy

I often get emails or see in my Facebook and Twitter streams video’s and stories from folks calling them inspirational. They almost all follow a familiar pattern. The sender sends a link to the video or story with the caption, must see, AMAZING, so inspirational! What the caption always lacks is what it inspired in them and what action it inspired them to take.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Discarders vs. Reclaimers (and the middle that support them)

A Sales Guy

The Charity fundraiser deadline has past. We’ve raised $765.00. That is $235.00 short of our goal of $1000. Because I hate failing and because this is such an important cause, I’m going to extend the giving through today. I believe this community can get the $235.00 by tomorrow morning. If we hit our goal of $1000 with my match of 50% we will contribute $1,500 of the $18,000 the Saders are trying to raise.

Closing 85
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Hight Profit Selling

A Sales Guy

I follow Mark Hunter on Twitter and have for quite sometime. I RT his stuff often. If you follow me on Twitter, I’m sure you’ve found a post of his from my Twitter stream. Mark is launching a new book today. It’s called High Profit Selling. I’m looking forward to reading it. I’m one chapter in and I already like where Mark is going.

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A Quota That Can’t be Missed

A Sales Guy

We are 70% to our goal of $1,000 dollars for Charity. Thanks to all of you who have already donated. Sales people get a bad rap for being money hungry, selfish, primadonnas, but this isn’t true. Sales people are athletes. We are goal oriented. We cut through the muck and get right to real problems and solve them. The Saders challenge to save baby Charity is human problem.

Sales 84
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Avoiding a Horrific Fate – Charity Update

A Sales Guy

Rob Sader, the soon to be Father of Charity, sent me this picture the other day. It is a picutre of a down syndrom girl named Ksenia. Ksenia was transferred to a mental institution after she turned 4. Unlike Charity, she was not adopted. Kesnia was abandoned by her family; mother, father, aunts, uncles, and grandparents. She was sent to an orphanage or “baby house” for the first four years of her life and then after she turned 4 she was transferred to a mental institution.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Learn to Love Problems

A Sales Guy

There are two ways to look at problems. You can see them as a pains in the ass and things to avoid or you can view them as opportunities, something to embrace. Problems come with lot’s of emotion. Therefore, it’s easy to want to avoid them. Avoiding them however will be catastrophic. Yes, “will!” Embrace the fact your pipeline is weak.

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The Brazilian Beat Down

A Sales Guy

I haven’t posted here in 3 days. That is out of character for me and this blog so I wanted to tell you why. I spent last week in Brazil with a client. They are a phenomenal client. We’re working on some great things and making great progress. We’re attacking almost every part of their sales organization. Little is being left a lone.

Sales 73
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Facebook Introduce Private Messaging For Brands

eTourism

The introduction of private messaging for brands has made customer care on Facebook more personal, but as Christopher Heine at ClickZ recently discussed, there are both pros and cons to the new system.

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Compete Study Rethinks Facebook Likes

eTourism

The 'Like' has long been the standard measure of success in social media marketing, but a recent Compete study has urged travel companies to adopt a broader approach to determine the true value of their Facebook campaign.

Travel 52
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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.