Hotel Business

JUNE 4, 2024

The Hospitality Sales and Marketing Association International (HSMAI) Global has launched its Certified Hotel Sales Leader (CHSL) certification. This new program is designed to recognize the expertise of hotel sales leaders, emphasizing the most up-to-date sales and commercial principles, practices and strategies.

Hotel Sales 64

Hotel Sales Sales Sales Leadership Digital Marketing 64

Hotel Business

JANUARY 8, 2025

Jared Saft , an 18-year veteran of Westgate, has been promoted to chief business & strategy officer and will continue to lead marketing, hotel sales, product development and owner services, while also overseeing the company’s long-term growth strategy.

Resorts 64

Resorts Real Estate Casinos Services 64

Hotel News Resource

APRIL 16, 2024

Traditionally, Return On Ad Spend (ROAS) has dominated as the primary metric for evaluating the success of marketing initiatives. As we evolve past ROAS, I wanted to get the take from my fellow experts on the HSMAI Marketing Advisory Board. Read on for some key takeaways and ideas to get started.

KPI 75

KPI Marketing Market Digital Marketing 75

Hotel News Resource

JANUARY 22, 2025

By using powerful, data&driven digital services, hoteliers can set their hotel marketing strategies apart, drive more bookings & and boost their profits. As the most prosperous properties and travel brands have discovered, in the information age, data can be a monumental difference&maker.

Digital Marketing 45

Digital Marketing Services Marketing Market 45

Hotel News Resource

AUGUST 26, 2024

Despite what digital marketing and tech providers may say, I believe upselling can best be accomplished when warm, welcoming, front desk colleagues have authentic, human conversations.

Upsell 80

Upsell Digital Marketing Marketing Market 80

Social Tables

FEBRUARY 9, 2018

How much do you feel you still truly understand venue marketing in today’s ever-involving digital world of snaps, stories, fluctuating industry relationships and new commission structures? Can you still actually influence your sales process the way you once did by simply being your awesome self? Times, they be a changin’.

Events 112

Events Marketing Market Sales 112

Travel Media Group

AUGUST 21, 2019

On this episode of Suite Spot, we have the distinct pleasure of welcoming special guest Mike Parent, Senior Vice President of Sales & Marketing at Coakley & Williams Hotel Management Company, to the podcast. Mike also shares his approach to implementing effective marketing campaigns for new acquisitions and new-build properties.

Marketing 52

Marketing Market Sales Hotel Sales 52

Hotel News Resource

DECEMBER 5, 2023

Hotel marketing automation is growing in popularity, as hotel marketers are continually pressured to adapt to the evolving digital marketing landscape.

Hotel Marketing 45

Hotel Marketing Marketing Market Digital Marketing 45

Travelboom Marketing

APRIL 12, 2023

Hospitality Real Estate Investment Trusts (REIT) – not something of huge concern for hotel digital marketers. If “et cetera” doesn’t include website performance and digital marketing analytics, that’s the problem. Should it be?

Digital Marketing 59

Digital Marketing Real Estate Hotels Sales 59

Nuvho

FEBRUARY 4, 2025

Include influencer marketing for a different perspective and the reach new markets. Final Thoughts: Investing in Visuals is Investing in Your Brand Quality photography and videography are powerful tools for independent hotels looking to increase direct reservations. Ready to transform your visual storytelling?

Dining 52

Dining Hotels Marketing Market 52

Amadeus Hospitality

NOVEMBER 28, 2023

Partner with a technology provider that offers both historical and forward-looking insights so you can better understand what’s coming into your market, and how your performance stacks up against your competitive set. Even highlighting “free cancellation” or other flexible policies can work to enhance the hotel’s sales and revenue strategies.

Sales 52

Sales Hotel Sales Events Cancellation 52

Catala Consulting

AUGUST 18, 2022

Table of Contents With more travellers looking for hotels to pass the night, spend the weekend, and holiday, there has been a quest by hotel owners for simple, budget-friendly ways to reach guests before and after they visit their hotel facility. Email marketing for hotels is the perfect answer.

Email Marketing 52

Email Marketing Marketing Market Hotels 52

Hotel Business

JULY 19, 2024

Following 30 years of executive leadership for the Hospitality Sales and Marketing Association International (HSMAI) Americas, HSMAI Foundation and HSMAI Global , Bob Gilbert has retired as president/CEO of HSMAI. He has accelerated his retirement plan as a result of a serious health issue. “It

Revenue Management 59

Revenue Management Digital Marketing Sales Revenue 59

MediaBoom

AUGUST 5, 2024

A successful hotel advertising campaign will build brand awareness and encourage customer loyalty, whether you operate an international hotel chain or a single bed and breakfast. Ensure potential customers can easily find your hotel’s information with updated listing on Google Business Profile and accurate contact information.

Display Ads 52

Display Ads Consumer Digital Marketing Hotels 52

Lure Agency

MAY 24, 2023

How Social Proof Can Boost Your Hotel Sales and Win Over Prospects: The Science Behind This Powerful Strategy As a hotel salesperson, you know that the group business is the lifeblood of your property. And when it comes to closing deals, social proof can be your secret weapon.

Hotels 113

Hotels Events Sales Closing 113

BCV

AUGUST 19, 2020

Instead, contact-less solutions are being adopted by more hotels to implement steps like digital check-in, use of QR codes to keep things smooth and safe as well as the ‘safe car promise’ where all vehicles will undergo deep cleaning and each car will have a PPE kit for the guests. How is Social Media playing a vital role?

ROI 52

ROI Marketing Market Digital Marketing 52

Amadeus Hospitality

DECEMBER 20, 2022

Delphi Select , a streamlined version of Delphi for select service properties, as well as management companies and hotel chains needing all properties to work within the same database, has now been translated into French – with German and Spanish to follow in early 2023 – allowing the solution to expand into several new markets.

Shopping 52

Shopping Services Marketing Market 52

AskSuite

JULY 20, 2023

Hotel management can be quite complex, picture the everyday hustle, ensuring each room looks spotless, managing bookings, creating new revenue opportunities…. Customer service, sales, marketing, and reservation teams hold significant roles in a hotel’s success. This can give your sales team the edge you’re looking for.

Management 52

Management Business Marketing Strategy Upsell 52

StayNTouch

NOVEMBER 6, 2022

You should also be able to accept the types of payment that your guests prefer, whether that involves a credit or debit card, local currency, a digital, or a ‘tap-to-pay’ smartphone. These profiles should include customizable risk rules so that hotels can tailor their risk tolerances to their unique market and customer segments.

Hotels 52

Hotels Revenue Shopping Sales 52

Hotel Management

OCTOBER 23, 2023

The 2023 HM Awards for Hotel and Accommodation Excellence is presented by Sealy Posturepedic; co-hosted by the Blue Mountains International Hotel Management School (BMIHMS) at Torrens University Australia and Hostplus; sponsored by Foxtel for Business, ahs Hospitality, Silant, Vittoria Coffee, De Beaurepaire Wines, FutureLog and Assa Abloy; and supported (..)

Resorts 264

Resorts Management Sales Events 264

Hospitality Tech

JUNE 18, 2025

This native feature, built directly into the HotelKey PMS, enables hotels to collect and act on in-stay guest feedback in real time, marking a significant advancement in guest experience technology. "As Demand360 currently captures the most comprehensive view of the hospitality market to inform hotel strategies.

Services 52

Services Operations Business Hospitality 52

Hospitality Tech

JUNE 18, 2025

Advertising and Monetization Programs Benefit Owners and Brands In addition to the launch of the Pro:Centric+ platform and the first third-party service integrations at HITEC, LG is highlighting a range of advertising and monetization programs that can benefit hotel owners and brands, including Client-Side Ad Insertion, Banner Ads, and LG Channels.

Business 52

Business Services Hotels Operations 52