gcommerce

FEBRUARY 13, 2023

Online Travel Agent sites (OTAs) compete heavily on these channels to steal market share. With the current economic climate, we have seen significant increases in the average cost-per-click (CPC) on hotel metasearch channels. Right now, we are in a valley with CPCs at a 22.5% decrease YoY.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

Cloudbeds

FEBRUARY 15, 2023

She clicks on the link to your hotel booking engine from the site, but ultimately she goes to Booking.com because it’s showing the lowest price, and she books there. Each of these touchpoints can come with costs to your hotel. Technology costs Technology and automation can be another acquisition cost.

OTA 52

OTA Cost Per Click Revenue Market 52

Travelboom Marketing

MARCH 21, 2024

We’ve detailed the most profitable marketing channels for hotels to help you reduce costs, improve performance and increase your bottom line. Profitable Marketing Channels for Hotels CPC Marketing for Hotels Cost-per-click advertising can attract and retain customers , as well as introduce your brand to a new audience.

Market 97

Market Marketing Cost Per Click Email Marketing 97

MediaBoom

JULY 4, 2023

Email Marketing Email marketing is a universal method to reach homebuyers with an impressive ROI. After all, most people check their email every day. Real estate professionals have an element of control on their side when creating an email campaign. Mediaboom is here to help.

Real Estate 78

Real Estate Digital Marketing Market Marketing 78

gcommerce

MAY 22, 2023

Why is email marketing important for hotels? Contrary to popular belief, email marketing for hotels is not dead, but rather one of the best channels for directly engaging with your present and past customers. In fact, on average email returns $44 for every $1 spent. Learn more about email marketing today!

Digital Marketing 97

Digital Marketing Market Marketing Hotels 97

Cloudbeds

MARCH 15, 2023

Hotels can bid on metasearch advertising placements and pay when consumers click on the ad. Metasearch differs from OTAs in that you can direct travelers back to your website to drive direct bookings, and it works on a non-commission model; instead, you pay a cost per click (CPC).

OTA 98

OTA Revenue Travel Upsell 98

Travelboom Marketing

DECEMBER 16, 2022

Plus, you can take social media marketing strategy to the next level through paid ads. Promote Your New Hotel With Email Marketing When executed properly, email can often be a top revenue generating marketing channel for hotels. Check out the top 5 email marketing trends for 2023.

OTA 52

OTA Hotels Branding Market 52