gcommerce
MAY 3, 2023
Awareness-Focused Marketing KPIs If you are looking to target as many people as possible with your digital marketing, choose KPIs that measure reach. This KPI doesn’t tell you anything about follow-through, but it does give you a general sense of brand reach. It’s an effective middle ground between engagement and eyeballs.
MediaBoom
SEPTEMBER 5, 2023
Measurement and Analytics Consistently check your Facebook KPIs to determine how well your retargeting ads are performing. Your top KPIs will depend on the goal of your Facebook retargeting ads. Some common analytics people consider are cost per click or return on ad spend.
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MediaBoom
AUGUST 18, 2023
Set a Budget and Bidding Strategy There are different bid types to help you meet your campaign goals: Cost per click (CPC) — set a maximum price for someone clicking on your ad. Cost-per-view (CPV) — you pay each time a user watches your video for at least 30 seconds. Not familiar with these terms?
gcommerce
MAY 22, 2023
What is the most important KPI (Key Performance Indicator) by channel for hotel marketing? Campaigns aimed at driving more traffic to the site would want to focus on improving outbound clicks and click-through-rate while lead generation campaigns would measure success by number of leads submitted.
MediaBoom
JULY 4, 2023
What are the main KPI to monitor in digital marketing for real estate? Cost per click (CPC) The Cost-per-click metric reveals the actual cost of each click in your pay-per-click (PPC) advertising campaigns.
MediaBoom
JUNE 30, 2023
When it comes to your budget, you’ll often choose between a daily budget (the average amount you’re willing to spend per day) or a lifetime budget (the total amount you’re willing to spend throughout the campaign duration). All of this will be based on a cost per result. Mediaboom is here to help.
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