eZee Absolute

SEPTEMBER 13, 2023

As society undergoes profound changes, so does the behaviour of consumers, and this transformation has a significant impact on hotels. In today’s digital age, we all know that travellers are more likely to grab their smartphones and start searching for the perfect hotel online. So, what can you do to go green?

Consumer 59

Consumer Hospitality Hotels Accommodation 59

AskSuite

SEPTEMBER 25, 2024

Want to know how they achieved a 28x ROI with Asksuite’s new solution? The Challenges & the Solution Before using AskFlow, Grínberg’s team was split between assisting guests and manually scheduling follow-ups for abandoned carts, which was very time-consuming. The results were outstanding! Read the full story below!

ROI 52

ROI Hotels Revenue Sales 52

Hospitality Today

JUNE 8, 2025

With Booking leading in direct channel growth, Expedia testing AI tools on Instagram, Airbnb scaling localized expansion, and Trip.com targeting aging travelers with storytelling, the marketing arms race shows no signs of slowing. CFO emphasized growing ROI from social channels and improved performance in traditional channels.

OTA 40

OTA Market Marketing Consumer 40

STAAH

APRIL 29, 2025

With consumer behaviours evolving, and the lines between tech platforms, marketing, and operations blurring, a modern strategy goes far beyond just listing rooms on online travel agents (OTAs). If youre only using it to manage availability, you’re missing out on serious ROI. 3) Advanced Strategies to Maximize Revenue a.

Revenue 86

Revenue Management OTA Average Daily Rate 86

Lure Agency

OCTOBER 5, 2022

Get to know what sort of traveler they are. Are they family-oriented, or do they prefer to travel solo? “If you’re not engaging your consumer to get them to speak about what made them choose your hotel, your product will not be right.” You’re not correctly putting out the story to attract other consumers.”

Consumer 52

Consumer Market Marketing Digital Marketing 52

MediaBoom

APRIL 5, 2024

Did you know that nearly 70% of travelers turn to search engines when planning their trips. With this in mind, understanding the full impact of travel marketing has never been more essential. Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels.

Marketing Strategy 89

Marketing Strategy Market Marketing Travel 89

MediaBoom

MARCH 29, 2024

With the global luxury travel market poised to rake in $1.48 trillion by 2024 , the need for luxury travel experiences hasn’t slowed one iota, necessitating luxury travel ads. What makes a travel ad “luxury? What makes a travel ad “luxury?” Here is a list of 40 luxury travel website examples.

Travel 95

Travel Target Marketing Digital Marketing Marketing 95

AskSuite

JUNE 9, 2025

As competition intensifies and travelers become more selective, data analytics in the hospitality industry and AI are no longer buzzwords, but operational imperatives. This synergy allows hotel teams to shift from generic responses to personalized, data-driven engagement that moves travelers further down the booking funnel.

Operations 52

Operations Hospitality Upsell Sales 52

BCV

FEBRUARY 23, 2022

Let the Journey Begin On the road to hotel social media ROI, there are many stops along the way. Here are the points to consider in reaching travelers in the Dreaming Stage: Inspire with high-quality content–think like an influencer. Lean in on new consumer behaviors–understand what’s driving interest and use it.

Consumer 52

Consumer Hospitality ROI Intent 52

Hotel Speak

MAY 30, 2024

Consumer behaviour and attitudes to F&B have shifted since the pandemic, with some outlets struggling to keep pace. But consumer behaviour constantly changes so predictability is trickier than ever. Localised menus, authentic speciality dishes, and choice – all are important to today’s consumers.

Consumer 105

Consumer Forecasting Revenue ROI 105

gcommerce

MAY 28, 2024

And because travel-based content already has a strong presence on Shorts, skipping these assets as a hotel may leave valuable customer interactions on the table. When will Power Pair take advantage of travel? Google is implementing more ways to implement shopping and metasearch-type ads that will be more relevant to our consumers.

Market 104

Market Marketing Consumer Intent 104

MediaBoom

AUGUST 1, 2024

McKinsey & Company estimates that domestic travel will experience a three-percent rate of growth per year. Hospitality and tourism marketing is the strategic process of creating demand and building a strong brand for products and services within the travel industry. Get on local travel directories.

Tourism 95

Tourism Market Marketing Hospitality 95

Hotel Business

APRIL 1, 2024

As drivers look for solutions to their charging challenges that will improve their overall travel experience, next-generation EV chargers allow hoteliers to meet those needs while generating new revenue opportunities for their location. This creates a frictionless, end-to-end charging experience through a pay-as-you-go charging model.

ROI 75

ROI Revenue Consumer Marketing Strategy 75

Hotel Management

FEBRUARY 13, 2024

No sustainable investment is made without an ROI attached to it. Hospitality is a huge resource consumer, and typically tourist resorts are located in developing country destinations far from source markets. Let’s talk about sustainability and the importance of this in sensitive locations like you have. Indeed, quite the opposite.

Resorts 147

Resorts Branding Operations Business 147

Hotel Speak

MARCH 8, 2024

It is vital for technology partners to sit in the consumer lens to assess that the problem is sizable enough for the leadership to act on it,” she says. More ROI (benefit vs cost) analysis pre- and post-implementation, and use cases for leadership buy-in are also important,” she adds.

Revenue Management 105

Revenue Management Revenue Digital Marketing Business 105

Travel Media Group

APRIL 30, 2025

That’s critically important because getting that stamp of approval helps reassure consumers that the actions that are being claimed are in fact, actually happening in the world where greenwashing concerns are increasingly being tabled. And it’s the same for the business or group travel segment. That becomes very important.

Business 52

Business Travel Consumer Hospitality 52

eZee Absolute

JANUARY 3, 2025

As we march into 2025, you as a hotelier and accommodation owner have a unique opportunity to refresh your marketing strategies and win over a new generation of travelers. Here’s the thingtodays travelers are more tech-savvy, more eco-conscious, and more demanding than ever before. Leverage it!

Market 52

Market Marketing Marketing Strategy Email Marketing 52

MediaBoom

MARCH 9, 2023

There is a clear and voracious appetite among the global population to travel. While the tourism umbrella encompasses a wide range of consumers, there exists at the top a robust luxury travel demographic. Luxury travel is a thriving industry. And, finally, it has to properly target a specific audience: luxury travelers.

Market 52

Market Marketing Travel Marketing Strategy 52

Little Hotelier

MAY 31, 2023

Go back a decade or two, and it might have been at the offices of your local travel agent. Guests of all generations have become used to reserving rooms online, with half of travellers doing so from a mobile device. If you lack a digital presence, travellers will discount your B&B in favour of competitors that are active online.

Digital Marketing 98

Digital Marketing Market Marketing Marketing Strategy 98

MediaBoom

MARCH 29, 2023

As both traveler behavior and technology advance, airlines must stay on top of changes to maintain successful marketing campaigns. To remain competitive, airlines must stay informed and proactive about the latest trends in technology and consumer choices. Major Airlines A major airline should target business and leisure travelers.

Market 85

Market Marketing Digital Marketing ROI 85

MediaBoom

AUGUST 23, 2024

With countless options at their fingertips, discerning travelers expect nothing short of exceptional experiences. To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies. Remember, PPC is an ongoing process.

Resorts 87

Resorts Market Marketing Marketing Strategy 87

BCV

JUNE 14, 2022

I’m confident in stating that most travel consumers will not know what metasearch is. They should also have a KPI-based approach to metasearch and SEM that aligns with the property’s ROI targets for these channels. How is Metasearch Different Than Online Travel Agencies (OTAs)? But hotels definitely care.

Consumer 52

Consumer ROI KPI OTA 52

Intelity

FEBRUARY 2, 2023

Hotels that adapt their guest experience to technology the fastest will be better positioned to reap the benefits and see serious ROI in the process. As consumers become more accustomed to technology integrating into their everyday lives, they expect hotel room tech to be at the same level. And in positive guest satisfaction.

ROI 52

ROI Consumer Hotels Dining 52

Hotelogix

APRIL 11, 2025

👉 Read Also - Hotel Booking Tips: What Travelers Look for in Hotels in 2025 Recent studies show that hotels implementing modern POS systems report an average 23% increase in F&B revenue within the first 12 months of deployment. Multi-Currency & Multi-Language Support: Cater to global travelers with ease.

Revenue 52

Revenue Hotels Services Management 52

Social Tables

APRIL 16, 2019

“Bleisure” will be bigger than ever – Citing statistics from Destination International, Berger reports that more and more attendees are looking at conferences and tradeshows as an excuse for leisure travel. Leverage your brand personality!)

Events 120

Events Market Marketing Management 120

BCV

JULY 13, 2021

Evolving consumer behaviors are showcasing a rise in social usage, including the evolution of ecommerce; social shopping has become prominent, and platforms have become the new go-to marketplace. This takes a bit of planning, followed by strong execution. Here’s how to get started. Where are target audiences spending their time online?

Consumer 52

Consumer Branding Travel Marketing 52

MediaBoom

AUGUST 5, 2024

The world has declared itself ready to travel as pandemic restrictions lift, but the way people travel has changed. Identify the Ideal Target Audience Identifying your target audience , the group of consumers most likely to become your customers is a vital part of a digital marketing strategy.

Display Ads 52

Display Ads Consumer Digital Marketing Hotels 52

Hotel Business

OCTOBER 16, 2023

Elegant identified a gap in the luxury market and is designed to reflect a renewed perspective on high-end travel. The group will operate on a pay-on-performance model biased toward results-based pricing rather than prohibitive fixed costs, delivering measurable ROI. “We

Hotels 59

Hotels Branding Consumer ROI 59

Hotel Business

SEPTEMBER 17, 2024

Stay ahead of trends As Millennial and Gen Z travelers represent an increasing share of bookings, they’re bringing their technology expectations with them. Travelers worldwide say on-demand, in-room entertainment access is the No. 1 “must-have” to create an amazing hotel stay.

Hospitality 59

Hospitality Revenue Motels ROI 59

Hotel Operations

JUNE 9, 2023

A changed consumer Keith Barr, IHG / Credit: Josiah Mackenzie “Travel is one of the last things people will stop spending on,” IHG CEO Keith Barr said. Sloan Dean, CEO of Remington Hospitality, made the case for the change in consumer spending patterns being permanent. Know me as a traveler!”

Operations 59

Operations Consumer Hotels Travel 59

MediaBoom

MARCH 15, 2024

Digital marketing for luxury brands encompasses a tailored set of strategic initiatives aimed at elevating the brand’s online presence and captivating discerning consumers. From immersive storytelling to exclusive online experiences, discover how your luxury brand can captivate and charm the modern consumer.

Digital Marketing 95

Digital Marketing Marketing Strategy Branding Market 95

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings.

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

MediaBoom

DECEMBER 12, 2023

Your target audience contains consumers who may most benefit from your product or service. In the case of hotel website development, these are consumers who are avid travelers likely to travel to your destination. In fact, over 45% of consumers believe business reviews are as trustworthy as personal recommendations.

Digital Marketing 78

Digital Marketing Hotels Consumer Business 78

MediaBoom

AUGUST 6, 2024

It involves pinpointing the specific type of traveler your hotel aims to attract. This could be a business traveler, a leisure tourist, a family, or a specific demographic like millennials or luxury seekers. What are their pain points when traveling? What amenities are they looking for? Each of these transmits a signal.

Branding 92

Branding Hotels Services Marketing 92

Hotelier Magazine

OCTOBER 10, 2023

Secondly, we need to be working smarter, more strategically, really understanding your marketplace and understanding your consumer in detail. We’re still waiting for that corporate traveller to come back. It’s coming — a return to more normal travel patterns from customers — just slower than we had hoped,” she explained. “So,

Hospitality 59

Hospitality Consumer Motels Revenue 59

Xotels

AUGUST 15, 2022

Incorporate channel distribution costs like travel agent commission, agency fees and marketing investments, payroll for sales, marketing, and reservation, to determine the true net value of each segment. How will we measure the effect and ROI of all our marketing actions? Links from local and travel directories.

Market 59

Market Marketing Hotels Target Marketing 59

BCV

SEPTEMBER 14, 2021

With travelers seeking local experiences first and foremost, this type of content is essential — and an easy conduit to inspiring followers within your social media feeds. Travelers aren’t only looking for unique experiences to make up for lost time. Focus on wellness. Shift USPs as needed. Segmentation is key here.

Consumer 52

Consumer Business Marketing Market 52