Lure Agency

OCTOBER 5, 2022

“If you’re not engaging your consumer to get them to speak about what made them choose your hotel, your product will not be right.” ” Ed says, “If you don’t understand what your consumer wants. You’re not correctly putting out the story to attract other consumers.”

Consumer 52

Consumer Market Marketing Digital Marketing 52

Hotel Speak

MARCH 8, 2024

It is vital for technology partners to sit in the consumer lens to assess that the problem is sizable enough for the leadership to act on it,” she says. More ROI (benefit vs cost) analysis pre- and post-implementation, and use cases for leadership buy-in are also important,” she adds.

Revenue Management 105

Revenue Management Revenue Digital Marketing Business 105

MediaBoom

JUNE 16, 2023

In today’s world, artificial intelligence (AI) is revolutionizing the way we advertise to consumers. In advertising, Artificial Intelligence (AI) is used to analyze data and make predictions about consumer behavior, optimize ad targeting and delivery, and personalize ad content for individual users.

Consumer 88

Consumer Marketing Market ROI 88

Hotelogix

APRIL 11, 2025

Billing Delays: Without real-time integration, consolidating bills from various outlets becomes a manual and time-consuming task during checkout. With a growing demand for integrated Hotel Solutions , systems like Hotelogix make it easier to streamline operations while scaling business impact.

Revenue 52

Revenue Hotels Services Management 52

MediaBoom

NOVEMBER 28, 2024

91% of consumers would like to watch more engaging video content from the brands they follow. A small-scale digital campaign may cost a few hundred dollars, while comprehensive advertising campaigns involving multiple channels and video production can range from $10,000 to $100,000 or more. How can I measure ROI on travel advertising?

Travel 85

Travel Tourism ROI Market 85

BCV

JUNE 14, 2022

I’m confident in stating that most travel consumers will not know what metasearch is. Big brands and OTA’s with large-scale budgets try to dominate search. They should also have a KPI-based approach to metasearch and SEM that aligns with the property’s ROI targets for these channels. But hotels definitely care.

Consumer 52

Consumer ROI KPI OTA 52

MediaBoom

MARCH 15, 2024

Digital marketing for luxury brands encompasses a tailored set of strategic initiatives aimed at elevating the brand’s online presence and captivating discerning consumers. From immersive storytelling to exclusive online experiences, discover how your luxury brand can captivate and charm the modern consumer.

Digital Marketing 95

Digital Marketing Marketing Strategy Branding Market 95

MediaBoom

OCTOBER 11, 2023

For consumers, seeing a page organically ranked at the top offers authenticity. Measurable ROI Return on investment (ROI) or return on ad spend (ROAS) helps paint a picture of a campaign’s performance. It allows marketers to make data-driven decisions to improve conversions and ROI. Quick Scalability Knowledge is power.

Marketing Strategy 86

Marketing Strategy Digital Marketing ROI Marketing 86

Hotel Speak

APRIL 12, 2023

The US-based hotel owner/operator Tishman has a track record for developing and managing premier large-scale hospitality assets in major markets. The team analyzes market trends and sub-market segmentation to understand the optimal room product, hotel positioning, and most efficient method to deliver maximum ROI.

Revenue Management 52

Revenue Management Revenue Real Estate Hotels 52

Hotelier Magazine

OCTOBER 10, 2023

Secondly, we need to be working smarter, more strategically, really understanding your marketplace and understanding your consumer in detail. You will see a massive ROI.” Test it out on a small scale and see if you can create meaningful improvements. It’s cheaper to retain than it is to recruit,” said Jackson.

Hospitality 59

Hospitality Consumer Motels Revenue 59

Hotelogix

JUNE 10, 2024

Dynamic pricing strategy in hotels allows hoteliers to optimize revenue by ensuring room rates accurately reflect market conditions and consumer behavior. Cost and ROI Pricing Model : Understand the pricing structure (subscription-based, commission-based, etc.). Yes, we are talking about the price sensitivity of loyal/old guests.

Revenue 52

Revenue Occupancy ROI Revenue Management 52

MediaBoom

JULY 12, 2023

With 68% of marketers claiming it gets them better ROI than Google Ads , utilizing video content marketing is a great way to attract prospects while keeping your current clients engaged. Don’t forget to include a call-to-action to seal the deal and get a decent ROI even with a tiny budget.

Real Estate 88

Real Estate Sales Business Market 88

Travel Media Group

APRIL 30, 2025

That’s critically important because getting that stamp of approval helps reassure consumers that the actions that are being claimed are in fact, actually happening in the world where greenwashing concerns are increasingly being tabled. We’re always looking at hoteliers for ROI and sure you have some incredible stories.

Business 52

Business Travel Consumer Hospitality 52

MediaBoom

MAY 27, 2024

With an average ROI of 4,200% , email marketing is still one of the most effective tools for any business to have in its arsenal. When a consumer receives an email from you, it should feel personal and relevant. In fact, many brands see a 42:1 ROI for email marketing campaigns, which is $42 for every $1 spent.

Email Marketing 52

Email Marketing Market Marketing Digital Marketing 52

MediaBoom

AUGUST 6, 2024

The ability to specialize in one field can help you attract more consumers by meeting their unique demands. They shape consumer perceptions , influence booking decisions , and directly impact a hotel’s reputation. They can leverage consistent standards and economies of scale to deliver reliable experiences.

Branding 92

Branding Hotels Services Market 92

SiteMinder

MARCH 13, 2025

This is a time consuming process and can often take weeks or months to complete. Exactly how much one will cost depends on the proposed scale of your hotel project, the size of the local market, the amount of data and analysis required, and how highly regarded and experienced your consultant is.

Average Daily Rate 52

Average Daily Rate Market Research Target Marketing Hotels 52

MediaBoom

DECEMBER 15, 2023

This leads to a positive brand reputation, top-tier customer loyalty, better user engagement, and increased conversion, sales, and ROI. It’s not enough to just conduct keyword research, implement it in the meta descriptions , titles, subtitles, and body copy of your blog posts, and call it a day.

Digital Marketing 85

Digital Marketing Market Marketing Business 85

MediaBoom

MARCH 14, 2024

A staggering 75% of consumers admit to judging a business’s credibility based on its website design. Cost-Effective with Measurable ROI A major benefit of PPC advertising lies in its economic efficiency. This data-driven approach enables continuous optimization, ensuring the highest possible return on investment (ROI).

Digital Marketing 68

Digital Marketing Services Market Marketing 68

MediaBoom

NOVEMBER 2, 2023

Here are some basic web design elements the average consumer will expect when they land on your site: Responsive design Readable typography Appealing graphics Complimentary color scheme Solid branding Simple but effective page layouts Calls to action Visual hierarchy Page headers and footers Social media buttons Why Are They Important Together?

Intent 81

Intent Services Business Digital Marketing 81

SiteMinder

AUGUST 29, 2023

In particular, you should be looking to leverage the native capabilities of mobile and social platforms as a means of communicating with consumers, providing information and facilitating transactions – not just promoting last-minute deals. Benchmark how effective you are Are you getting the best ROI?

Revenue 52

Revenue Hotels OTA Operations 52

MediaBoom

AUGUST 18, 2023

How to Run Google Display Ads in 10 Steps Studies have shown a 59% boost in conversions when consumers conduct a search related to a display ad, which speaks to its potential to drive sales. To get a good return on investment (ROI), you need to define your campaign goals. Contact us today to scale your business!

Display Ads 52

Display Ads Cost Per Click Intent Branding 52

Hotel Speak

OCTOBER 8, 2024

Instead they’ve chosen a softer option by putting the onus on the consumer to opt-out. Following in the footsteps of Apple’s AppTrackingTransparency (ATT) on its Safari browser, Chrome now lets consumers choose if they wish to allow third-party cookies to track them. What’s the change? What is the future?

Consumer 105

Consumer Market Marketing ROI 105

Social Tables

DECEMBER 27, 2018

Essentially, the line between consumer festivals and corporate events will continue to blur, as elements of the former become a means of engagement for the latter. consumers under 49 who consider themselves vegans or vegetarians is more than double that of consumers over 50. Source: IACC 2018 Meeting Room of the Future Report.

Events 167

Events Business Scale Consumer 167

MediaBoom

APRIL 2, 2024

In fact, 25% of consumers actually prefer it over digital advertising. Measuring Success and ROI Once your luxury real estate marketing strategy is in motion, it’s time to track the performance using available analytics. On a global scale, you can use digital marketing to reach international buyers and speed up your sales cycle.

Real Estate 52

Real Estate Market Marketing Marketing Strategy 52

Boutique Hotel News

JANUARY 27, 2023

Governments have set targets, and consumer behaviour is changing, albeit slowly and hampered by the cost of living crisis. The consumer shift away from material items towards immersive experiences has contributed to Way’s success so far, which includes partnerships with Kimpton, Highgate, Graduate Hotels, Fairmont, and more.

Real Estate 52

Real Estate Hospitality Accommodation Consumer 52

Hotelogix

APRIL 24, 2025

Hotelogix PMS Supports Seamless Loyalty Integration Managing a loyalty program manually is time-consuming and prone to error. While independent hotels may not match these programs in scale, the principles remain the same—value, personalization, and recognition. Q2: What kind of rewards work best for hotels?

OTA 52

OTA Upsell Hotels Target Marketing 52

MediaBoom

MAY 1, 2025

Paid ads deliver speed and scale, while organic efforts build long-term visibility and trust. That makes it easier to justify higher CPAs and scale successful campaigns. Consumer expectations, technology, and platforms are changing fast and the most successful brands are those that adapt early. Let Mediaboom guide you.

Hospitality 52

Hospitality Intent Branding Travel 52