Hotel Business

NOVEMBER 20, 2023

This first-of-its-kind report, produced through a partnership between Sojern and Digital Tourism Think Tank (DTTT) , and supported by Brand USA , Destination Canada and the European Travel Commission , sheds light on the latest industry trends and challenges. Notably, 70% of DMOs are embracing “full-funnel” marketing campaign activities.

Market 115

Market Marketing Digital Marketing Marketing Strategy 115

Social Tables

JANUARY 14, 2022

Attending MTS can help mountain-related hospitality professionals learn to reach target consumers, get introduced to new products, build brand awareness, and create relationships with renowned leaders in the mountain travel industry. MTS is broken down into two main components: The Exchanges and the Forum.

Hospitality 158

Hospitality Events Tourism Business 158

MediaBoom

JULY 9, 2024

Are you using tourism search engine optimization? The tourism and travel sector continues to dominate, poised to achieve $11.1 What is SEO and why is it so important in the tourism industry? Tourism search engine optimization dictates how your website ranks for specific keywords. trillion in earnings in 2024.

Tourism 52

Tourism Business Travel Branding 52

MediaBoom

APRIL 18, 2024

With a projected market value of US$368.9 Consumers are craving authenticity, experiences, and a deeper connection with the brands they invest in. A recent Bain & Company repor t found that 70% of global luxury consumers are now willing to pay a premium for well-made, durable items that will stay relevant for years to come.

Consumer 96

Consumer Branding Shopping Marketing 96

Amadeus Hospitality

AUGUST 29, 2024

August 29, 2024 – Aiming to elevate mid-size destinations such as Puerto Vallarta , Amadeus for Destinations offers a turnkey suite of solutions, unique in hospitality, that empower destination marketing organizations (DMOs) to grow and influence their tourism sectors.

Marketing Strategy 55

Marketing Strategy Tourism Resorts Business 55

STAAH

NOVEMBER 1, 2022

Based on travel-related searches on the tech giant’s flagship search engine, the insights provided by Google are valuable to inform marketing strategies , particularly at a point in time where travel demand has been unpredictable due to the pandemic and all past data models on travel trends being questioned in the new post-pandemic setting.

Travel 98

Travel Marketing Strategy Marketing Market 98

MediaBoom

AUGUST 23, 2024

To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies. Resort marketing is the art and science of positioning a resort as the ideal destination for leisure or business travelers.

Resorts 87

Resorts Market Marketing Marketing Strategy 87

STAAH

MAY 2, 2023

Is your marketing strategy aligned to it? Google’s Micro-Moments in Travel speaks extensively about consumer journeys that are shaping travel. With 92% of the travellers relying on a review before making a booking, this is extremely important in your marketing strategy. Have you heard about it?

Online Marketing 98

Online Marketing OTA Marketing Strategy Travel 98

MediaBoom

NOVEMBER 28, 2024

In 2024, travel and tourism added $11.1 This milestone underscores the sector’s significance and the necessity of effective travel promotion strategies to stay competitive as we look ahead to 2025. Travel advertising involves promoting tourism-related services, destinations, or experiences to attract and engage travelers.

Travel 85

Travel Tourism ROI Marketing 85

Social Tables

MARCH 22, 2024

Economic trends, consumer preferences, and travel restrictions consistently shift, affecting how the industry operates. For the first time post-pandemic, HSMAI’s Marketing Strategy Conference and ROC Americas is back, live and in-person. The hospitality industry is always evolving.

Hospitality 78

Hospitality Events Marketing Market 78

MediaBoom

MARCH 9, 2023

There is no question – tourism is big business. Global tourism accounted for over $602 billion in revenue in 2021 (pre-COVID tourism stood at $1.4 While the tourism umbrella encompasses a wide range of consumers, there exists at the top a robust luxury travel demographic. trillion in 2019).

Market 52

Market Marketing Travel Marketing Strategy 52

SiteMinder

SEPTEMBER 14, 2022

Content marketing may seem like a buzzword, but in fact it should be a crucial part of every hotel’s marketing strategy. This blog will tell you everything you need to know about mastering content marketing at your hotel. How to create a content marketing strategy for your property.

Market 59

Market Marketing Hotels Travel 59

MediaBoom

AUGUST 5, 2024

Register with review sites to make it easier for customers to leave online reviews for your hotel, and respond to those reviews , as engagement is one of the most significant deciding factors when consumers are choosing between companies. Establish & Maintain Brand Consistency Your brand is everything consumers associate with your hotel.

Display Ads 52

Display Ads Consumer Digital Marketing Hotels 52

Hotel Business

JANUARY 24, 2023

She spent the last 18 years as chief marketing officer of Best Western, where she directed all marketing and commercial strategies, overseeing the brand’s loyalty program, digital transformation, advertising, public relations, e-commerce and consumer and distribution partnerships, and hotelier support marketing including regional coop marketing.

B2B 52

B2B Marketing Market Business 52

Amadeus Hospitality

JULY 10, 2024

For hoteliers, the ability to use technology to analyze consumer behavior, create effective marketing strategies and provide the most exceptional consumer experiences is critical.

Upsell 52

Upsell Services Travel Consumer 52

SiteMinder

OCTOBER 11, 2022

This can all lead to better engagement on digital and social channels , a more informed audience, and a greater reach into your potential consumer demographic. Video creation is a little more than just a pretty collage of images with a backing track and it’s not just about trying to sell content to consumers.

Market 52

Market Marketing Consumer Hotels 52

eZee Absolute

NOVEMBER 19, 2023

Implementing effective digital marketing strategies is a strong solution to such issues in the hospitality industry. It is inevitable that with the right strategies. Rising cost of daily consumables Challenge Price inflation of daily use products, eatables, and other supplies has risen steeply in the last few years.

Hotels 98

Hotels Hiring Services Business 98

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. A staggering 75% of consumers admit to judging a business’s credibility based on its website design.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

Amadeus Hospitality

JUNE 20, 2023

Originally published to PhocusWire Exploring today’s traveler expectations as catalysts for change and how the hospitality industry can adapt in the coming years to deliver more seamless journeys Data paints a positive picture for the year ahead in the global hospitality market.

Hospitality 52

Hospitality Travel Revenue Occupancy 52

eZee Absolute

MAY 9, 2023

Storytelling As a marketer, no one would disagree that storytelling is one of the most powerful marketing techniques as well as an emotional way to connect with your audience. Most of us are used to consuming content in a variety of formats. And yes, it works for Gen Zs too.

Travel 52

Travel Hospitality Marketing Strategy Consumer 52

MediaBoom

MARCH 29, 2024

If consumers were looking for a lower-cost deal than booking through Royal Caribbean International, they’d have plenty of options. Knowing your brand, doubling down on your target market, and focusing your campaign can help you get over these difficult odds. What are the trends in luxury tourism? Let Mediaboom guide you.

Travel 95

Travel Target Marketing Digital Marketing Marketing 95

SiteMinder

JANUARY 8, 2024

Through marketing strategies, you’re able to highlight how it benefits visiting guests and with innovative business strategies, you’re able to drive quality leads. From food and beverage to travel and tourism, any role within the hospitality sector requires providing a service to customers.

Operations 59

Operations Management OTA Hotels 59

Little Hotelier

OCTOBER 10, 2023

Sourcing consumables ethically and locally. Hotel sustainability policy you need to know Developing a hotel sustainability policy needn’t be a complicated or time-consuming process for eco-friendly hotels. A sustainable company has a great competitive edge because consumers want to put money where their heart is.

Hotels 52

Hotels Consumer Travel Accommodation 52

SiteMinder

JANUARY 8, 2024

Through marketing strategies, you’re able to highlight how it benefits visiting guests and with innovative business strategies, you’re able to drive quality leads. From food and beverage to travel and tourism, any role within the hospitality sector requires providing a service to customers.

Operations 52

Operations Management OTA Hotels 52

eZee Absolute

OCTOBER 3, 2024

Check out: Consumer Behavior and Hotel Strategies: Adapting for the Future Trends Driving Experiential Travel Experiential travel is booming, and several key trends are fueling its rise. Additionally, as sustainability becomes increasingly important, travelers will likely seek out eco-friendly and responsible tourism options.

Travel 52

Travel Dining Accommodation Marketing 52

eZee Absolute

DECEMBER 7, 2023

These certifications not only enhance the eco-friendly image of your hotel but also appeal to the growing segment of conscious consumers. Global Culinary Fusion: A Taste of the World Culinary tourism knows no bounds as hotels introduce guests to a plethora of flavours through global fusion menus. Here’s how you can avoid it.

Hospitality 59

Hospitality Revenue Dining Accommodation 59

Xotels

NOVEMBER 23, 2023

Additionally, hotel management ensures compliance with industry regulations, maintains the safety of guests and employees, and adapts to evolving consumer preferences and technological advancements. Hotel Management Strategies If you want to read more about management strategies on everything hotel management?

Management 40

Management Revenue Management Hotels Operations 40

Xotels

NOVEMBER 23, 2023

Additionally, hotel management ensures compliance with industry regulations, maintains the safety of guests and employees, and adapts to evolving consumer preferences and technological advancements. Hotel Management Strategies If you want to read more about management strategies on everything hotel management?

Management 40

Management Revenue Management Hotels Operations 40

SiteMinder

JANUARY 17, 2024

The aftermath is often grim: thorough investigations, severe damage to your brand’s reputation, a significant erosion of consumer trust, and these are just the immediate repercussions. The SSL encryption requires a secure form of communication between a website and the consumer, known as HTTPS – where the ‘s’ stands for secure.

Hospitality 59

Hospitality Business Travel Hotels 59

Little Hotelier

MARCH 30, 2025

million rooms Hilton Worldwide: 7000+ properties, 122 countries, 1+ million rooms Intercontinental Hotels Group (IHG): 6,000+ properties, 100+ countries, 880,000+ rooms Brand value (market cap) Hilton Worldwide: $11.6B More often than not there will be an industry report or consumer survey that breaks down the leaders in your area of focus.

Accommodation 52

Accommodation Branding Resorts Hotels 52

MediaBoom

MARCH 7, 2025

As the travel and tourism industry rebounds post-pandemic, guests are searching for more than just a place to staythey want unique experiences, top-tier service, and personalized recommendations. Getting More Positive Reviews (And Managing Negative Ones) Guest reviews play a major role in local SEO rankings and consumer trust.

Hospitality 52

Hospitality Intent Branding Travel 52