eTourism

FEBRUARY 1, 2018

2017 was another important year for email marketing. Despite the rise of social media, email remains the preferred choice for brand contact for 72% of consumers, according to Litmus' State of Email study. But email, just like every other kind of marketing

Email Marketing 52

Email Marketing Market Marketing Consumer 52

Social Hospitality

SEPTEMBER 22, 2022

Companies worldwide adapt to new social media trends to bring new momentum to their marketing strategies and breathe life into engagement with their consumers. If your organization needs a boost in its social media marketing tactics, here are a few great social media themes to implement this year: 1.

Consumer 246

Consumer Marketing Strategy Business Market 246

Social Hospitality

SEPTEMBER 10, 2023

In the US alone, marketers spend $23 billion on tech like social apps, CRMs, and email marketing platforms. Hospitality marketers are particularly well-positioned to take advantage of emergent technology. Automation can speed up content creation while AI-integrated CMSs can turn guest’s data into useful consumer insights.

Market 130

Market Marketing Consumer ROI 130

MediaBoom

FEBRUARY 22, 2024

At its core, luxury marketing is a specialized target approach for high-end goods and services aimed at affluent consumers seeking a sense of exclusivity. The question is, who are the consumers purchasing these goods and services, and how can we tap into their preferences and desires? Well, not exactly.

Branding 88

Branding Market Marketing Digital Marketing 88

MediaBoom

APRIL 18, 2024

With a projected market value of US$368.9 Consumers are craving authenticity, experiences, and a deeper connection with the brands they invest in. A recent Bain & Company repor t found that 70% of global luxury consumers are now willing to pay a premium for well-made, durable items that will stay relevant for years to come.

Consumer 96

Consumer Branding Shopping Retail 96

gcommerce

SEPTEMBER 29, 2023

Shift from Traditional to Digital Marketing Platforms Performance marketing previously relied on channels such as print, television, and radio. However, with our new digital marketing platforms, the focus has shifted toward online channels like search engines, social media, and email marketing.

Market 59

Market Marketing Digital Marketing Consumer 59

MediaBoom

MARCH 15, 2024

Digital marketing for luxury brands encompasses a tailored set of strategic initiatives aimed at elevating the brand’s online presence and captivating discerning consumers. From immersive storytelling to exclusive online experiences, discover how your luxury brand can captivate and charm the modern consumer.

Digital Marketing 94

Digital Marketing Marketing Strategy Branding Market 94

Fuel Travel

JANUARY 23, 2023

Properly employing hotel email marketing best practices can be all the difference between convincing guests to convert and your messaging being buried between a Bath and Body Works sale and an auto pay reminder in a guest’s email inbox. The challenge of standing out begins long before it reaches a consumer’s inbox.

Email Marketing 52

Email Marketing Market Marketing Consumer 52

eZee Absolute

FEBRUARY 15, 2024

Email Marketing Integrating metasearch strategies into your email marketing campaigns establishes a direct line of communication with past, present, and potential guests. You can send targeted emails featuring exclusive metasearch deals, highlighting your hotel’s unique selling points.

Market 52

Market Marketing Email Marketing Marketing Strategy 52

Fuel Travel

JULY 24, 2023

Email is one of the only forms of direct communication a hotel has with its guests. An email strategy should be nurtured, well thought out, and cultivated to its fullest potential. In this article, we will explore automated hotel email marketing examples that can help your hotel stand out from the crowd.

Email Marketing 75

Email Marketing Market Marketing Consumer 75

MediaBoom

MAY 25, 2023

In a world where consumers are bombarded with endless marketing messages, it’s crucial for businesses to adopt new and innovative ways to capture their attention. And that’s where B2C content marketing comes in! But what is B2C content marketing, and how can it help you grow your business?

Market 52

Market Marketing Marketing Strategy Consumer 52

Social Tables

JUNE 1, 2023

By telling a story, event marketers create an emotional and personal connection with consumers, which can leave a lasting impression. Embrace experiential marketing Use experiential event marketing to show potential attendees what it feels like to be at your event. The survey found that consumers are 2.4x

Events 148

Events Market Marketing Consumer 148

eTourism

JUNE 14, 2016

Content marketing can be time consuming, but it doesn't have to be a chore. From email marketing tips to boosting your blog and optimising your website content, these 5 simple hacks will help save time, boost your productivity and drive results.

Market 52

Market Marketing Email Marketing Consumer 52

MediaBoom

JULY 13, 2023

Marketing strategies for travel agents include tactics such as mobile optimization, a dynamic web presence, user-generated content, content marketing, SEO, referral marketing, advertising, and email marketing. Use Referral Marketing Marketing strategies for travel agents include referral marketing.

Marketing Strategy 78

Marketing Strategy Market Marketing Travel 78

Intelity

MAY 11, 2023

Here are 3 reasons why including your latest guest technology offerings in your hotel marketing plan is critical: Meet Guests’ Tech Expectations For many of today’s hotel guests, technology is not just a preference, it’s an expectation. Fill to Guests’ Need In today’s digital world, almost anything consumers need is a literal tap away.

Hotel Marketing 52

Hotel Marketing Market Marketing Marketing Strategy 52

Travelboom Marketing

FEBRUARY 21, 2024

Explore less expensive avenues, such as social media or email marketing to get the most bang for your buck. Learn how to create the perfect hotel marketing budget with our free guide. Email Marketing is Ineffective Consider this myth busted. Check out the top email marketing trends for 2024.

Hotel Marketing 52

Hotel Marketing Market Marketing Digital Marketing 52

MediaBoom

OCTOBER 4, 2023

Some good content marketing examples include Duolingo’s TikTok campaign and the Sisters campaign from AARP. Are you still struggling to know what type of content marketing your company should approach? Read on to discover several amazing examples of marketing content to consumers. Why is this?

Market 92

Market Marketing Marketing Strategy Email Marketing 92

MediaBoom

MARCH 14, 2024

A staggering 75% of consumers admit to judging a business’s credibility based on its website design. Email Marketing Email marketing remains a powerful tool for hotels, allowing them to maintain direct communication with past, present, and potential guests. Dear Sarah Smith,” “Hi Sarah!”)

Digital Marketing 67

Digital Marketing Services Market Marketing 67

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings.

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

Hotelier Magazine

SEPTEMBER 12, 2023

Affiliate marketers use this information to create better-targeted marketing campaigns. Hospitality marketing is a resource-heavy task. Data analysis, content creation, SEO and new-lead generation are all time-consuming. Similarly, email marketing tools use AI to set up specific emails based on customer behaviour.

Digital Marketing 52

Digital Marketing Scale Email Marketing Market 52

MediaBoom

APRIL 2, 2024

Email Marketing for Luxury Real Estate It never fails to surprise us how few luxury real estate professionals take advantage of email marketing, especially since there’s a 46% open rate for all segmented emails in the real estate industry and a conversion rate that is 100 times greater than posts on social media.

Real Estate 52

Real Estate Market Marketing Marketing Strategy 52

SiteMinder

OCTOBER 11, 2022

This can all lead to better engagement on digital and social channels , a more informed audience, and a greater reach into your potential consumer demographic. Video creation is a little more than just a pretty collage of images with a backing track and it’s not just about trying to sell content to consumers. Keep it short.

Market 52

Market Marketing Consumer Hotels 52

MediaBoom

MARCH 9, 2023

While the tourism umbrella encompasses a wide range of consumers, there exists at the top a robust luxury travel demographic. Email marketing Email marketing is a savvy way to reach a favorably sized audience in one fell swoop. trillion in 2019). Luxury travel is a thriving industry.

Market 52

Market Marketing Travel Marketing Strategy 52

MediaBoom

JULY 5, 2023

Customized to the hotel’s target audience, location, and services, the plan contains key elements such as identifying the target market, brand positioning, and creating an online presence. In fact, over 75% of consumers in the United States, France, Germany, and the United Kingdom use Google when looking for local hotels.

Hotel Marketing 82

Hotel Marketing Market Marketing Marketing Strategy 82

MediaBoom

AUGUST 10, 2023

For this, you must also develop a brand image that shows consumers what you have to offer. Email Marketing As algorithms keep changing, you need a strategy that looks beyond blog posts and social media for lead nurturing. Email marketing is one of the most cost-effective marketing strategies for financial advisors.

Marketing Strategy 91

Marketing Strategy Scale Market Marketing 91

MediaBoom

DECEMBER 12, 2023

Your target audience contains consumers who may most benefit from your product or service. In the case of hotel website development, these are consumers who are avid travelers likely to travel to your destination. In fact, over 45% of consumers believe business reviews are as trustworthy as personal recommendations.

Digital Marketing 77

Digital Marketing Hotels Consumer Branding 77

Catala Consulting

JANUARY 9, 2024

Such targeted campaigns ensure that marketing resources are utilized for the most responsive audiences. Embracing Digital Marketing Digital channels offer cost-efficient marketing avenues. Incorporating Sustainability and Social Responsibility Eco-Friendly Practices Sustainability is increasingly important to consumers.

Hotel Marketing 52

Hotel Marketing Market Marketing Real Estate 52

MediaBoom

JUNE 16, 2023

In today’s world, artificial intelligence (AI) is revolutionizing the way we advertise to consumers. In advertising, Artificial Intelligence (AI) is used to analyze data and make predictions about consumer behavior, optimize ad targeting and delivery, and personalize ad content for individual users. Grammarly Copy.ai

Consumer 87

Consumer Market Marketing ROI 87

MediaBoom

JULY 12, 2023

Utilize Email Marketing Email marketing is a highly effective form of lead generation when you already know who your target audience is. A carefully crafted email marketing campaign can help spread the word about your real estate business, increase brand awareness, and drive more traffic to your website.

Real Estate 86

Real Estate Sales Business Events 86

Little Hotelier

MAY 31, 2023

A hotel internet marketing strategy can span a number of marketing channels, including search engine optimisation (SEO), paid ads, email marketing and social media. Hotel digital marketing vs hotel online marketing and hotel internet marketing A variety of terms are used to describe digital marketing for hotels.

Digital Marketing 98

Digital Marketing Market Marketing Marketing Strategy 98

MediaBoom

APRIL 22, 2023

Family law digital marketing is crucial in contemporary legal practice. Employing search engine optimization, social media content creation, and email marketing can help firms increase their online presence, attract new clients, and build a trustworthy reputation. With the use of maps, it lets your consumers discover you.

Digital Marketing 83

Digital Marketing Market Marketing Consumer 83

MediaBoom

APRIL 11, 2023

Digital marketing for manufacturers uses inbound over outbound methods. The marketing tactics we’ll share later benefit B2B manufacturers, as you can increase brand recognition, strengthen an existing brand, generate and qualify leads, and nurture consumer relationships with those strategies.

Digital Marketing 88

Digital Marketing Market Marketing B2B 88

Inn Quest

FEBRUARY 3, 2023

Upselling is a sales strategy that offers consumers additional services or add-ons to increase revenue. Decide Who Your Demographic Is: Determine which consumers would be ideal upselling targets in the first place, such as business travelers, couples on their honeymoon, tourists, etc. What is Upselling?

Upsell 88

Upsell Hotels Services Revenue 88

MediaBoom

MARCH 14, 2023

Use email marketing Email is an incredibly powerful tool in your digital marketing for construction companies arsenal—you just need to know how to use it effectively. Make the most out of online reviews and ratings Consumers check reviews before making purchasing decisions, even if it’s just for a local plumber.

Digital Marketing 93

Digital Marketing Construction Market Marketing 93

Xotels

AUGUST 15, 2022

Taking into consideration the continuing growth of online sales and the quick adoption of mobile technology by consumers, we have put together some questions that will need your attention in the upcoming year: Internet Marketing. Email marketing. Mobile Search Engine Marketing SEM / PPC. Banner advertising.

Hotels 59

Hotels Market Marketing ROI 59

Q4Launch

FEBRUARY 3, 2022

Developing an actionable email marketing campaign, for example, is a necessity. Understanding each stage in the guest life cycle and how your marketing strategy can be fine-tuned to attract guests at specific points in the cycle is an invaluable resource. Why Is the Guest Life Cycle in Hotels Important?

Marketing Strategy 52

Marketing Strategy Upsell Occupancy Hotels 52

Travelboom Marketing

MARCH 28, 2023

Optimizing a website for search can be a complex, time-consuming process. PageSpeed Insights , for example, is a free online tool that will deliver a report in real-time that includes specific action items necessary to achieve a passing score. Optimization In-depth website optimization has become crucial for online success.

Hotels 98

Hotels Email Marketing Revenue Market 98