MediaBoom

JULY 19, 2023

But what exactly makes luxury travel brands so appealing? Luxury travel brands focus on fostering one-on-one relationships with clients with a greater emphasis on providing superior experiences. What Defines a Luxury Travel Brand When we think of luxury travel , our minds naturally lean toward images of opulence and style.

Branding 62

Branding Travel Services Target Marketing 62

Intelity

MARCH 8, 2023

Integrating existing casino loyalty programs and in-app gaming into a branded mobile app for your property enhances the guest experience and drives additional revenue When it comes to casino hotel customer retention, casino loyalty programs are key. Enter branded mobile apps. Enter branded mobile apps. Request a demo today.

Casinos 56

Casinos Branding Dining Revenue 56

Hotel Management

JULY 19, 2023

TriO will also seek to asset manage non-Ovolo branded products to drive returns. TriO was formed to offer the market a refreshed model to seize and deliver on impending opportunities across the region, all whilst still having skin in the game,” said, Ovolo Group. “Our

Business 189

Business Management Real Estate Target Marketing 189

Inn Quest

MARCH 2, 2023

This means identifying who your target market is, their needs and preferences, and how you can best serve them. For example, your target market is mainly business travelers. Develop a Strong Marketing Strategy Once you clearly understand your target market, developing a solid marketing strategy is next.

Management 89

Management Target Marketing Marketing Strategy Revenue Management 89

Hotelier Magazine

JANUARY 24, 2024

By Morag McKenzie Positioned at the top of the upscale select-service segment, Hyatt Place is a global brand with a growth focus on the locations that matter most to Canadian and international business and leisure travellers. Royalty fees are five per cent of Gross Room Revenue (GRR), while the marketing fee is 3.5 per cent GRR.

Target Marketing 59

Target Marketing Real Estate Branding Market 59

Hotel Speak

MARCH 14, 2024

Redefining the Brand Essence: Understanding the Core The journey begins with introspection. This involves evaluating the hotel’s current brand image, market perception, strengths, and weaknesses. This refined understanding becomes the foundation for crafting a unique brand story. Luxury transcends mere opulence.

Branding 77

Branding Hotels Target Marketing Email Marketing 77

MediaBoom

MARCH 29, 2024

Discover who your target market should be when creating travel ads for luxury audiences and what elements the ads require. Along the way, we’ve peppered in plenty of examples from luxury travel brands to benefit your ideation: we’ll share our favorite ads on Google, YouTube, Facebook, and Instagram.

Travel 94

Travel Target Marketing Digital Marketing Market 94

Social Hospitality

MARCH 27, 2023

They allow brands to reach potential customers on the world’s largest online marketplace. Sponsored Products, Sponsored Brands, and Sponsored Display ads are some of the various advertising formats that marketers can use to target customers based on their search terms, interests, and behaviors.

Cost Per Click 130

Cost Per Click ROI Market Research Target Marketing 130

Up Hotel

APRIL 25, 2024

In Part 1 of our exploration into the power of social media in the hotel and hospitality industry, we delved into the myriad ways in which platforms like Facebook , Instagram , Twitter , and LinkedIn can revolutionise the way hotels connect with their guests, build brand loyalty, and drive bookings.

Hospitality 52

Hospitality Target Marketing Digital Marketing Hotels 52

Social Hospitality

MARCH 6, 2023

Pay Attention To Your Brand The marketplace is crowded. Developing a strong brand identity is one way to ensure you stand out. Include your business name, tagline, color scheme, and logo in your brand identity. Maintain A Good Reputation Your brand shapes how your products and services are perceived.

Small Business 173

Small Business Business Market Marketing 173

Hotel Business

JANUARY 16, 2024

.” He added, “Having operated hotels for more than 40 years, Wurzak Hotel Group understands how to manage lifestyle, full-service and extended-stay hotels in high-barrier-to-entry markets. “This strategic move is not just a business decision,” said Howard Wurzak, co-CEO, WHG.

Services 64

Services Management Target Marketing Operations 64

Social Hospitality

JULY 15, 2023

In the fast-paced, highly interconnected world of today, influencer marketing isn’t just a buzzword in the B2C space anymore. More than ever, businesses recognize the significant role that industry thought leaders can play in driving brand awareness, boosting lead generation, and enhancing credibility.

B2B 100

B2B Market Marketing Branding 100

Hotel Management

DECEMBER 20, 2023

Veriu Collingwood is part of a mixed-use development with 95 studio apartments operating under the Veriu brand and 45 Built to Sell luxury residential apartments above us, which Tim Gurner has developed under the Atelier brand. A lot of the target [market] was around project-focused corporate opportunity. It is a mix.

Construction 267

Construction Shopping Pipeline Occupancy 267

Hotel Business

SEPTEMBER 26, 2023

Backed by strategic investors GIC and APG Investments , the owner-operator hotel and lifestyle brand currently has 31 properties worldwide in key urban core locations in metropolitan cities, including 20 locations across the U.S. My goal is for my team to profitably scale our portfolio across key target markets.”

Real Estate 64

Real Estate Target Marketing Scale Branding 64

Hotel Business

APRIL 4, 2024

At the 2024 AAHOA Convention & Trade Show at the Orange County Convention Center in Orlando, brand leaders took to the stage during the first General Session to discuss the issues affecting the hotel industry. “All of us have extended-stay brands on this stage, me in particular,” he said.

Target Marketing 111

Target Marketing OTA Scale Resorts 111

Hotel Management

AUGUST 17, 2023

Many of Archipelago’s brands are unfamiliar to Australian and NZ travellers. Names such as Aston, The Alana, Kamuela, Harper, Quest (not to be confused with the Australian brand of the same name), Neo and Fave all enjoy prominence throughout Archipelago’s territories. So now you’re starting to see the big picture.

Business 130

Business Travel Target Marketing Dining 130

Intelity

MARCH 2, 2023

5 reasons your property should implement a branded mobile casino app Hospitality technology dates back to 1894 when the Netherland Hotel in New York City introduced the first in-room telephones for its guests. The use of a branded mobile casino app can actually help keep guests — and their dollars — on your property.

Casinos 52

Casinos Target Marketing Branding Hotels 52

Hotel Business

MARCH 31, 2023

At BWH Hotel Group, there is a brand for every type of traveler—from upscale, luxury and lifestyle hotels to midscale and economy brands.” We’re also experiencing significant traction with our soft brand offerings which provide developers with more flexibility and deliver authentic experiences to travelers.”

Hotels 59

Hotels Target Marketing Branding Travel 59

Social Tables

SEPTEMBER 7, 2017

Ads can drive targeted traffic to your hotel website, run specials during the slow season, and amplify your brand awareness. Hotel advertisements can drive site traffic, push specials, and amplify your brand. If you want to stand out you need to make your ads relevant to your target market. Click To Tweet.

Target Marketing 60

Target Marketing Hotels Digital Marketing Market 60

Hotel Business

MARCH 14, 2024

It’s given hospitality brands better insight into the guest experience. Soon after (or even during the visit), guests can provide feedback, share their experience and introduce a brand to their followers far and wide. Facebook offers great detailed targeting options through ads manager to define and engage with our audiences.

Hospitality 64

Hospitality Target Marketing Business Consumer 64

STAAH

MARCH 19, 2024

They enable personalized experiences, data collection, and targeted marketing efforts. Direct bookings foster brand loyalty and give hotels control over pricing and policies. Direct bookings boost profits by cutting commission fees and allow hotels to build better guest relationships.

Accommodation 85

Accommodation Target Marketing Market Marketing 85

MediaBoom

APRIL 24, 2023

Throughout the years, luxury brands have been able to successfully leverage their advertisements to appeal to their ideal clients. But how does it differ from traditional marketing strategies? What is the Target Market for Luxury Vehicles? Affinity with the brand All car brands have a brand story they follow.

Market 52

Market Marketing Marketing Strategy Digital Marketing 52

Inn Quest

JULY 10, 2023

Wondering how to map out the perfect hotel market segmentation strategy that keeps your hospitality business ahead of the curve? As markets continue to prioritize brands that cater to individual preferences the best, every business’s success depends on how well it offers personalized experiences to end-users.

Hotel Marketing 52

Hotel Marketing Market Marketing Target Marketing 52

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is designed to tell the story of your luxury resort brand and set you apart from competitors by building awareness of what makes your brand exceptional. It’s not limited to digital marketing, and uses various mediums. They also have different values that influence which luxury brand they favor.

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

STAAH

AUGUST 29, 2023

To truly drive success, your focus should extend to drawing more visitors to your booking engine through a well-crafted digital marketing strategy. Excellent pictures and descriptions are critical to maintaining your brand on these channels. By leveraging guest interactions, you can build great conversations and create brand advocates.

OTA 84

OTA Email Marketing Marketing Strategy Market 84

eHotelier

AUGUST 27, 2023

A beginners guide to lead generation for hotels - Insights - Insights By generating leads, hotels can reach out to a larger audience, increase brand awareness, and drive sales and profits.

Sales 98

Sales Hotels Branding Target Marketing 98

Little Hotelier

AUGUST 29, 2023

Bed and breakfast marketing is important for building awareness of your B&B brand, and also instilling trust in the customers that have stayed with you before. Bed and breakfast advertising benefits Advertising and marketing your bed and breakfast has a number of benefits. This is called retargeting.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

MediaBoom

AUGUST 11, 2023

Facebook ads for real estate agents can achieve many objectives, including cost-effective marketing, generating more qualified leads, building your brand, expanding your audience reach, and increasing customer engagement and conversions. How much overlap exists between their target audience and yours?

Real Estate 92

Real Estate Digital Marketing Sales Market 92

MediaBoom

MARCH 28, 2024

With almost 60 percent of hotel bookings happening online , luxury hotel advertising remains paramount for hospitality brands of all sizes. Advertising affords you the opportunity to increase your leads , improve your visibility and brand awareness, elevate engagement, and earn more bookings, boosting your revenue.

Hotels 52

Hotels Branding Market Marketing 52

Inn Quest

JUNE 13, 2023

When it comes to running a hotel, a well-executed marketing campaign can make all the difference. It drives bookings, increases brand awareness and boosts revenue. Or enhance brand visibility in your target market? These goals should be specific, measurable, attainable, relevant, and time-bound (SMART).

Hotel Marketing 56

Hotel Marketing Market Marketing Digital Marketing 56

Hotelogix

SEPTEMBER 21, 2022

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Revenue 64

Revenue Branding Target Marketing Hotels 64

Social Hospitality

JULY 5, 2022

Buying ad space in newspapers and magazines helps bring awareness to your brand. Broadcasting your ads on television or radio is the most widespread traditional type of marketing. If your goal is to increase your brand awareness or announce your upcoming promotion/sale/event, this method is the best one to implement.

Market 189

Market Marketing Branding Services 189

MediaBoom

APRIL 3, 2023

The luxury watch market is taking the world by storm. Understanding the luxury watch market will help you increase sales and know your target market and what appeals to them. Each carefully-designed watch’s style, characteristic, design, and brand defines the luxury watch market.

Market 52

Market Marketing Digital Marketing Sales 52

Little Hotelier

FEBRUARY 25, 2024

In terms of hotel revenue management consulting, this guidance usually takes the form of more effective pricing – identifying and setting room rates that are alluring to your target market and result in more bookings, while maximising the amount you earn from each booking. Benchmarking against the market and key competitors.

Revenue Management 52

Revenue Management Revenue Services Management 52

MediaBoom

MARCH 15, 2024

National Keywords: Understand the distinction between local and national keywords, targeting broader audiences across the country or internationally. Brainstorm relevant terms related to the hotel’s broader offerings, services, and target market. Adapt SEO strategy to capture national search traffic effectively.

Hotels 92

Hotels Accommodation Target Marketing Business 92

Cloudbeds

JUNE 23, 2023

Major brands in the travel industry, such as Expedia and Booking.com, have already integrated conversational AI chatbots into their operations to assist customers by processing bookings, recommending travel plans, and offering promotions. The travel industry is ranked among the top 5 for chatbot applications, accounting for 16% of their use.

Upsell 98

Upsell Services Hotels Target Marketing 98

Little Hotelier

OCTOBER 23, 2023

What is hotel social media marketing? Hotel social media marketing is the use of social media platforms to advertise your hotel brand and engage with potential and current guests. How to develop a hotel social media marketing strategy The first step to creating a hotel social media marketing strategy is to define your goals.

Market 105

Market Marketing Hotels Travel 105