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Wyndham and sbe Launch New Smart-Lifestyle Brand: Project HQ Hotels & Residences

Lodging

MIAMI—sbe and Wyndham Hotels & Resorts announced the launch of a new smart lifestyle brand under the working title, Project HQ Hotels & Residences. Project HQ combines the decades of experience of Sam Nazarian with the global scale, resources, and reach of Wyndham. LODGING is live from ALIS 2024.

Branding 167
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Hilton Introduces First Large?scale Employer Brand Campaign “Every Job Makes the Stay”

Hospitality Net

Today, Hilton announced the launch of a new employer brand campaign as the global hospitality company continues to boost hiring in a period of rapid, post-pandemic growth. Building on the success of its recent enterprise-wide “Hilton.

Scale 221
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Exclusive: inside Accor’s strategy to refresh brands for the future

Hotel Management

Accor Chief Commerical Officer Premium, Midscale, Economy for MEA APAC, Kerry Healy, discusses refreshing iconic brands to drive growth. The 19 brands that we operate in PME need to have personality because the new consumer is changing. Can you share some examples of the new directions these brands are taking?

Branding 130
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Five-star Peppers hotel under construction as part of dual-branded Gladstone property

Hotel Management

Accor is set to introduce Gladstone’s first five-star hotel with the opening of a Peppers hotel in mid-2024, in collaboration with Yaralla Sports Club. Part of a vertical dual-branded hotel concept, the 32-room Peppers Gladstone will sit under the same roof as the 60-room Mantra Gladstone.

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Hilton Snaps Up Graduate Hotels in $210 Million Deal: Consolidation Heats Up in Mid-Scale Market

Hotel Speak

Shaking up the mid-scale hotel market, Hilton has announced the acquisition of Graduate Hotels for a cool $210 million. Graduate Hotels, known for its youthful vibe and focus on local university connections, boasts 33 properties across the United States and United Kingdom.

Scale 89
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Exclusive: Salter Brothers launches luxury retreats brand

Hotel Management

Fund manager Salter Brothers is taking its hotels business to the next level with the launch of its very own hospitality brand, Ardour, after 24 months of research and development. Salter Brothers intends for the brand to be positioned in some of the most iconic destinations in Australia, as well as internationally.

Branding 264
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The link between brand storytelling and guest loyalty

Hospitality Net

In this week’s episode of the Hotel Moment podcast, Karen Stephens, Revinate’s CRO, and Tom Luersen, President of CoralTree Hospitality, turn their attention toward storytelling and how hoteliers can incorporate unique brand details into the guest experience.

Branding 189